Who Dey Beer: Where To Buy And Enjoy

Who Dey beer is a Bengals-themed beer produced by Hudepohl Brewing Company, which is owned by the Cincinnati Beverage Company (CinBev). The beer was initially released in 1981 with a tiger face, stripes, and the chant Who dey think gonna beat dem Bengals on the label. Since then, it has been re-released in limited quantities to commemorate the Bengals' Super Bowl appearances in 1982, 1989, and 2022. The beer is typically sold in limited-edition six-packs and has become a sought-after collectible item for Bengals fans. While it may be challenging to find Who Dey beer in stores, it is sometimes available at select bars and through online auctions, with prices varying depending on the availability and demand.

Who Dey beer was sold at the Over-The-Rhine brewery in Cincinnati

Who Dey beer, or Hu-Dey beer, was sold at the Over-The-Rhine brewery in Cincinnati, owned by the parent company, Cincinnati Beverage Company (CinBev). The beer was brought back for a limited time to celebrate the Bengals making it to Super Bowl LVI in 2022. The re-release of the classic Bengals-themed beer, first launched in 1981, caused long lines of eager fans to wrap around the block. Only 2,800 six-packs of the newly designed cans were made available, and they quickly sold out.

The Over-The-Rhine brewery, located at 1621 Moore St. in Cincinnati, has a rich history. The site was once a Christian Moerlein pre-prohibition lagering house, reflecting the city's long-standing love for beer. The brewery's name, Rhinegeist, is a German word meaning "spirit (or ghost) of the Rhine," honouring the legacy of its location.

Rhinegeist Brewery was founded in June 2013 by Bob Bonder and Bryant Goulding, who started with a handful of home-brewed beers and a business plan. The company experienced rapid year-over-year growth and is now one of the 50 largest breweries in the United States, distributing to eight states. Rhinegeist produces a variety of beers, ciders, and beverages, including their flagship IPA, Truth.

The re-release of Who Dey beer brought back the dash between "Hu" and "Dey" on the can, reflecting the heritage and legacy of the city, according to CinBev's chief marketing officer, Jodi Woffington. The beer itself was a new special recipe, different from the original brew. It featured the phrase, "It Is Us," which became a de facto motto for the Bengals and the city during their Super Bowl run.

While the initial release of the limited-edition Who Dey beer was only available at the Over-The-Rhine brewery, there were plans to make it available in small quantities at select bars in Cincinnati. The highly coveted beer led to long lines and high demand, with some fans resorting to purchasing it from online auction sites for over $200 per six-pack.

It was also available at Arnold's Bar, Moerlein Lager House, Birch Station BBQ, and select 4EG locations

In addition to being sold at the brewery's dock, Who Dey beer was also available at Arnolds Bar, Moerlein Lager House, Birch Station BBQ, and select 4EG locations. Arnold's Bar sold its allotment of Who Dey beer in a few hours on the day of its release. The bar sold the beer through an online presale, with no walk-up sales. The six-packs were priced at $30, and customers were limited to one six-pack per person.

Moerlein Lager House also had a limited stock of Who Dey beer. They decided to limit the release to one can per person through three opportunities to get a Hu-Dey Fan Pack. The fan pack included one 12-ounce can of Who Dey beer, a Hu-Dey T-shirt, and an order of pretzel buns with beer cheese and mustard. Customers could enter a raffle to win a fan pack, or they could enter a social media sweepstakes by following, liking, sharing, and tagging Moerlein Lager House on Facebook, Instagram, and Twitter.

Birch Station BBQ, also known as Station Family + BBQ or Birch Station BBQ in Wyoming, had a "very small stash" of Who Dey beer. The beer was priced at $5 per can, and customers were limited to two cans per person.

Select 4EG locations also had a limited supply of Who Dey beer. These locations included The Roosevelt Room, Rosedale OTR, Beeline at Newport on the Levee, The Stretch, Low Spark, The Lackman, The Righteous Room, Pilar Cincinnati, and Igby's. The beer was priced at $6 per can, and customers were limited to two cans per person.

The beer was sold in limited quantities, with only 2,800 six-packs produced

The Hudepohl Brewing Company released a limited run of 2,800 six-packs of their 2022 "Hu-Dey" beer, ahead of the Cincinnati Bengals' Super Bowl LVI appearance. The beer was sold at the brewery's dock sale at 1621 Moore St., Over-the-Rhine, on February 7, from 1-5 p.m. The sale was credit card only, and fans waited in line for hours to get their hands on a pack.

Hudepohl first released its beer in a Hu-Dey can in 1981, featuring a tiger face, stripes, and the chant, "Who dey think gonna beat dem Bengals." The beer was brought back in 2022 with a new design and a special recipe for a one-time run. The new cans featured the phrase "It Is Us," which became a de facto motto for the team and the city during the Bengals' Super Bowl run.

The limited-edition beer was also made available at a few select bars in Cincinnati, including Arnold's Bar, Moerlein Lager House, Birch Station BBQ, and select 4EG locations such as Lackman's. These bars received a very limited supply, and some sold out quickly. For example, Arnold's Bar sold out in hours, and Moerlein Lager House limited sales to one six-pack per person.

The high demand for the beer led to long lines and wait times, with some fans expressing disappointment at not being able to get their hands on a pack. The beer was not available in stores, and the brewery urged fans to be patient and understanding of the limited quantities.

Who Dey beer was released to celebrate the Cincinnati Bengals' Super Bowl appearance

Hudepohl Beer, affectionately known as "Hudy," was sold in the stadium by vendors during Bengals games. The vendors would shout, "Hudy," while advertising the beer, and fans would occasionally chant back, "HuDey." This banter with the vendors organically evolved into the now-famous "Who Dey" chant, which was first used by fans in 1981 when the Bengals won their first playoff game and advanced to their first Super Bowl.

To celebrate the Bengals' Super Bowl appearance in 2022, Hudepohl Brewing Company released a limited-edition run of "Hu-Dey" beer. Only 2,800 six-packs of the beer were made available, and fans packed the Over-The-Rhine brewery's dock, with lines wrapping around the entire block. The beer featured a newly designed can with the dash between "Hu" and "Dey," harkening back to the beer's roots and reflecting the heritage and legacy of the city.

The "Who Dey" chant and the beer it inspired have become ingrained in the culture of the Cincinnati Bengals and its passionate fan base. The chant is a source of pride for Bengals fans, who greet each other with a hearty "Who Dey" on game days. The beer and the chant also connect the Bengals fanbase with that of the New Orleans Saints, who adopted the similar "Who Dat" chant in 1983.

The cans featured a new design with the dash between Hu and Dey restored

The cans featured a new design with the dash between "Hu" and "Dey" restored, harkening back to the beer's roots and reflecting on the heritage and legacy of the city, according to CinBev's chief marketing officer, Jodi Woffington. The new design also featured the iconic orange and black stripes and a classic Hudepohl font. The can was designed by the local creative agency, Borne Content, and blended the old and the new.

The dash between "Hu" and "Dey" had been removed for the collectors' edition cans printed for the 1988 Super Bowl. These cans, filled with Hudepohl's 14-K beer, featured the Bengals schedule and were labelled as "HuDey" (without the dash). The original Hu-Dey cans, released in 1981, featured a tiger face, stripes, and the chant, "Who dey think gonna beat dem Bengals."

The 2022 commemorative cans were released in extremely limited quantities, with only 2,800 six-packs produced. The limited release created high demand, with fans waiting in line for hours and even camping out overnight to get their hands on a six-pack. The cans sold out quickly, and some bars and retailers offered them at inflated prices.

The new Hu-Dey beer was a different brew from the original, featuring a special, light, easy-drinking ale recipe created specifically for the commemorative edition. The new brew was also priced affordably at $10 for a six-pack, with all proceeds going back to the city of Cincinnati.

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