Wild Rojo Beer is a Big Red-flavoured beer made by Islla Street Brewing, a family-owned brewery in San Antonio, Texas. The beer was initially called Big Rojo but was changed to Wild Rojo for legal reasons. It was first released in 2020, and is now available for purchase in 19 H-E-B stores in the Central Texas market, with plans to expand to Houston and Dallas. The beer is sold in small batches and can be purchased online for pickup in-store.
Characteristics | Values |
---|---|
Brewery | Islla Street Brewing Company |
Beer Name | Wild Rojo |
Previous Name | Big Rojo |
Beer Type | Berliner Weisse |
Flavour | Big Red syrup, bubble gum |
Pack Size | Four-pack |
Price | $11.99 |
Distribution | 19 H-E-B stores in Central Texas, expanding to Houston and Dallas |
Ordering | Online, with in-person pickup |
What You'll Learn
Wild Rojo beer is available at H-E-B stores in San Antonio
Islla St. Brewing is a family-owned business, run by brothers Josh and Joaquin Pena, and their father. The company first began brewing the beer in the summer of 2020, and it quickly became a hit. The beer was initially sold out for three months, and the company had to find ways to survive in a post-pandemic industry. They focused on made-to-order drinks with contemporary Tex-Mex relevancy, which earned them a cult-like following.
The beer was first released in small batches, with online pre-sales and pick-up times. Now, it is available in H-E-B stores in San Antonio, and the company is expanding to 19 H-E-B stores in the Central Texas market, with plans to slowly move into Houston and Dallas. The beer is sold in four-packs for $11.99.
Islla St. Brewing is located at 11911 Crosswinds Way, and the company posts updates on its social media accounts.
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It's also sold online via Islla St. Brewing's website
Wild Rojo Beer is a craft beer produced by Islla St. Brewing. It was initially called "Big Rojo Beer" but had to undergo a name change for legal reasons. The beer is flavoured with Big Red syrup, a soda that is a big part of Texas culture.
Islla St. Brewing is a family-owned brewery, run by brothers Josh and Joaquin Pena, and their father. The company is based in San Antonio, Texas, and was founded in 2020.
Wild Rojo Beer is available to buy online via the Islla St. Brewing website. The company has stated that they will be opening their website for orders every week, with a limit of 2 packs and 5 beers per person. This is because they are a small brewery and are still ramping up production. The beer can be ordered online and then picked up from the brewery, with customers choosing a pickup time to ensure COVID-19-safe transactions.
The Islla St. Brewing website will provide more information on the beer, including the price, and details on how to order. The website also likely includes other relevant information, such as the company's history, contact details, and any other products they sell. It may also include a blog or news section, with updates on new products, events, and other company news.
In addition to being sold online, Wild Rojo Beer is also available to buy in-store at H-E-B in San Antonio, Texas.
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The beer was originally called Big Rojo but was changed for legal reasons
Wild Rojo Beer is a Big Red-flavoured beer, originally called Big Rojo, and was created by the Islla St. Brewing Company in San Antonio, Texas. The beer was initially released in July 2020, but it underwent a name and logo change and was re-released for pre-sale in December 2021. The recipe, however, remained unchanged.
The name change was due to "lawyer things", according to the brewing company. While the specifics of these "lawyer things" are unclear, it can be assumed that the original name, Big Rojo, may have posed potential legal issues, such as trademark infringement or branding disputes.
Big Rojo paid homage to the popular Texan soft drink, Big Red, which was created in 1937 by Grover C. Thomsen and R.H. Roark in Waco, Texas. The soft drink was originally known as Sun Tang Red Cream Soda, but underwent several name changes over the years, eventually becoming Big Red in 1969. The beer, Big Rojo, likely faced legal challenges due to the similarity in name to the well-established soft drink, Big Red.
To avoid any potential trademark disputes or branding confusion, Islla St. Brewing Company decided to change the name of their beer to Wild Rojo. This decision allowed them to continue selling their unique beer, which blends the flavours of craft beer and Big Red soda, while also respecting the trademarks and branding rights of other companies.
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It's a Big Red-flavoured beer, inspired by the soda
Wild Rojo is a Big Red-flavoured beer. It was created by the Islla Street Brewing Company in San Antonio, Texas, and was initially called "Big Rojo". The name was changed due to "legal reasons", with the company stating, "It's the SAME recipe made with THAT soda".
Big Red is a popular soda, created in 1937 in Waco, Texas, by Grover C. Thomsen and R.H. Roark. It was originally known as Sun Tang Red Cream Soda, and is a variety of cream soda. The drink is well-known for its unique taste and red colour, which is created by mixing orange and lemon oils with vanilla.
The beer is a small-batch craft beer, and was initially released to a limited group, with some people able to take home the beer for free via an online contest on Instagram. It is now available for online ordering from the Islla St. Brewing website, with in-person pick-up, and is also sold in H-E-B stores in San Antonio and Central Texas.
The beer has been described as "the perfect mix between the delicious taste of beer and Big Red Soda". It is a unique offering, combining the taste of a beloved soda with the subtle tartness of a Berliner body.
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Wild Rojo is the first of five Islla Street beers to be released
Wild Rojo Beer is a craft beer produced by Islla St. Brewing, a family-owned brewery in San Antonio, Texas. The beer was first released in 2020 as "Big Rojo" but was later renamed for legal reasons. The new name, Wild Rojo, was chosen to avoid any potential legal issues while still paying homage to its inspiration—the popular Texas soda, Big Red.
Wild Rojo is a unique beer that combines the flavours of beer and Big Red soda. It was initially released in small batches and gained a cult-like following. The beer is described as having a "subtlety tart Berliner body" with a sweet smooth finish reminiscent of the iconic Texas soda. The recipe remains unchanged despite the name change.
Islla St. Brewing has been working to increase production and expand the distribution of Wild Rojo. In 2020, they announced partnerships with several recognisable stores to bring the beer to different markets. The company started with online ordering and limited in-person pickups, but as production ramped up, they planned to offer larger package sizes and increase availability in retail stores.
The release of Wild Rojo is a testament to the brewery's goal of making craft beer more approachable and using it as a way to celebrate and share their culture with others.
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Frequently asked questions
Wild Rojo beer is available at H-E-B stores in San Antonio, Texas.
Wild Rojo beer is also available for online ordering from the Islla St. Brewing website.
Islla St. Brewing currently offers 2-packs of Wild Rojo beer, with a limit of 5 per person.
Wild Rojo beer is sold in 4-packs for $11.99.