Bally Short Boy Beer: Where To Buy?

Bally Sports' 'Short Boy' beer cans are available for purchase in Kansas City, Detroit, Milwaukee, Tampa, and Miami. The beer is a collaboration between Bally Sports and five breweries in these cities, including City Barrel Brewing Company in Kansas City, Dog & Pony Show Brewing in Detroit, Company Brewing in Milwaukee, Cigar City Brewing in Tampa, and Tripping Animals Brewing in Miami. The 8.4-ounce cans are a nod to Major League Baseball's introduction of the pitch clock, which has resulted in shorter games. The beer is featured in a Bally Sports commercial starring hall-of-famer Randy Johnson, who says he's a tall boy who loves Bally Sports Short Boys.

Bally Short Boy beer cans are available in Kansas City

If you're a beer lover in Kansas City, you're in for a treat! Bally Short Boy beer cans are now available for purchase in your area. This exciting development is a result of a creative partnership between Bally Sports and local breweries, bringing a unique drinking experience to baseball fans and beer enthusiasts alike.

The Bally Short Boy beer cans were first introduced through a clever marketing campaign by Bally Sports, titled "Short Boy Summer." The campaign featured Hall of Famer Randy Johnson and was a playful nod to Major League Baseball's recent introduction of the pitch clock, which has led to shorter games. Bally Sports offered a discounted price for their streaming service, Bally Sports+, with the catchy slogan, "Shorter games call for shorter beers."

And that's where Kansas City's City Barrel Brewery comes in. They were chosen by Bally Sports to bring the Short Boy beers to life. City Barrel Brewery successfully crafted a delicious wheat ale, perfectly sized for the 8.4-ounce Short Boy cans. These stubby little cans are not just a fun novelty; they represent a thoughtful understanding of the changing dynamics of baseball games and the desire for a shorter, more refreshing drink.

You can now find these Bally Short Boy beer cans at your local stores in Kansas City. They are available in six-packs for only $6.99, providing an affordable and unique drinking experience. So, whether you're a Royals fan cheering on your team or simply enjoying a casual drink with friends, Bally Short Boy beers are the perfect choice for those shorter, faster-paced moments in life.

So, what are you waiting for, Kansas City? Get your hands on some Bally Short Boy beer cans today and join in on the fun! Cheers to that!

The beer is a collaboration between Bally Sports and City Barrel Brewing Company

The Bally Sports Short Boy beer is the result of a collaboration between Bally Sports and the City Barrel Brewing Company. The beer is an American Pale Wheat with subtle hints of Citra hops. The 8.4-ounce cans are stubby and short, reflecting the shorter baseball games that resulted from the introduction of the pitch clock by Major League Baseball. The smaller beers are designed to be enjoyed during the speedier ball games.

The collaboration between Bally Sports and City Barrel Brewing Company came about due to a shared vision. Bally Sports wanted to pay tribute to the MLB pitch clock and create an homage to 1970s beer ads, positioning the beer as the perfect accompaniment to shorter baseball games. City Barrel Brewing Company, based in Kansas City, shared this vision and was able to create a custom product that aligned with Bally Sports' branding and target market.

The City Barrel Brewing Company's co-owner, Joe Giammanco, expressed enthusiasm for the partnership, highlighting the unique opportunity to team up with Bally Sports and serve the local market. The brewery's brand style and ability to execute a custom product aligned with Bally Sports' goals. The special line of beer required some adjustments, including engineering changes to the canning line and considerations for production timelines and new vendors.

The Bally Sports Short Boy beer is available for purchase in Kansas City, where it is sold by the City Barrel Brewing Company. The collaboration and resulting product showcase the successful partnership between a major sports network and a local brewery, combining branding, marketing, and custom product development to create a unique offering for baseball fans.

The beer is sold in 8.4-ounce cans

Bally Sports' 'Short Boy' beer cans are sold in 8.4-ounce servings. The beer is sold in 8.4-ounce cans, a smaller size that reflects the shorter baseball games that resulted from the introduction of the pitch clock by Major League Baseball. The pitch clock reduced game times by nearly 30 minutes, leaving less time for the traditional "tall boy" beers. The smaller cans are marketed as the perfect size for today's speedier baseball games.

The 8.4-ounce Short Boy beers are available for purchase in Kansas City, where Bally Sports partnered with the City Barrel Brewery to produce the beer. The brewery created a wheat ale, with subtle hints of Citra hops, for the branded cans. The beer is sold in six-packs for $6.99 and can be found at local retailers in Kansas City.

The unique size of the Short Boy cans presented some logistical challenges for the brewery. City Barrel's co-owner, Joe Giammanco, mentioned that they had to make engineering changes to their canning line and navigate the time frame for beer production and working with new vendors. Despite these challenges, the partnership between Bally Sports and City Barrel Brewery was a successful collaboration that resulted in a custom product that aligned with Bally Sports' branding strategy.

The Short Boy beer cans are also available in four other cities, including Detroit, Milwaukee, Tampa, and Miami. These cities were chosen as they are locations where Bally Sports has streaming rights to MLB teams, allowing for a targeted marketing strategy in these markets. The campaign behind Short Boy beers was designed to pay tribute to the MLB pitch clock while also serving as an homage to classic 1970s beer advertisements.

The beer is available in Detroit, K.C., Milwaukee, Tampa, and Miami

Bally Sports' 'Short Boy' beer is available in select cities across the United States. The 8.4-ounce cans are sold in Detroit, Kansas City (K.C.), Milwaukee, Tampa, and Miami. Each of these cities is home to a brewery that has partnered with Bally Sports to produce and sell the beer.

In Detroit, the beer is brewed by Dog & Pony Show Brewing, while in Kansas City, it is produced by City Barrel Brewing Company. City Barrel's 'Short Boys' beer is an American Pale Wheat with subtle hints of Citra hops. Milwaukee's version of the beer is crafted by Company Brewing, and in Tampa, Cigar City Brewing takes the lead. Finally, in Miami, the beer is available from Tripping Animals Brewing.

The unique selling point of Bally Sports' 'Short Boy' beer is its size. The 8.4-ounce cans are significantly smaller than the typical 'tall boy' beers, reflecting the shorter baseball games that resulted from Major League Baseball's introduction of the pitch clock. The smaller cans are marketed as the perfect refreshment for today's speedier ball games.

The 'Short Boy' beer cans first went on sale in July 2023, and a six-pack costs $6.99. The launch was accompanied by a nostalgic ad campaign inspired by classic 1970s beer commercials, featuring stunning scenic vistas, ice-cold beers, random majestic animals, and a jingle by BUTTER Music and Sound. The campaign also included an appearance from legendary pitcher Randy Johnson, who, at 6'10", is a self-proclaimed tall boy lover of the tiny 'Short Boy' beers.

The beer is a wheat ale with subtle hints of Citra hops

Bally Sports' 'Short Boy' beer cans are available for purchase in Kansas City, specifically from the City Barrel Brewery. The beer is a wheat ale with subtle hints of Citra hops.

The 8.4-ounce beer cans are a nod to Major League Baseball's introduction of the pitch clock, which has resulted in shorter games. The smaller cans are perfect for today's speedier ball games. Bally Sports partnered with five breweries across the United States to produce and sell this beer: Dog & Pony Show Brewing in Detroit, City Barrel Brewing in Kansas City, Company Brewing in Milwaukee, Cigar City Brewing in Tampa, and Tripping Animals Brewing in Miami. These breweries are located in cities where Bally Sports has MLB streaming rights to teams.

The City Barrel Brewery, one of the five breweries, described the beer as a "true short game king" thanks to its subtle hints of Citra hops. The brewery also mentioned that the partnership with Bally Sports was a great opportunity to team up and serve the local market. The custom product, branded under Bally Sports, required engineering changes to their canning line and careful planning for beer production and logistics.

The 'Short Boy' beer is not just a creative marketing strategy but also a delicious wheat ale. With its subtle hints of Citra hops, it offers a refreshing and unique taste, perfect for enjoying during a ball game or any other occasion. The smaller can size also makes it convenient for those looking for a shorter beer option.

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