Crazy Horse Malt Liquor, now known as Crazy Stallion, was first introduced in 1992 by Hornell Brewing Co. It has since been produced by City Brewing and is available in Wisconsin, United States. The beer has received mixed reviews, with some praising its taste and affordability, while others criticise its metallic taste. It is important to note that the original branding of the beer featuring an image of a Native American chief was deemed offensive and was replaced with a horse, and the beer's name was changed to Crazy Stallion.
Characteristics | Values |
---|---|
Brewery | Hornell Brewing Co. |
Brewer | City Brewing |
ABV | 5.9% |
Price | $1.25 |
Can Size | 24 oz |
Serving Temperature | Very cold |
What You'll Learn
Crazy Horse beer is now called Crazy Stallion
The Crazy Horse beer, which was debuted in 1992 by Hornell Brewing Co., has undergone a name change and is now called Crazy Stallion. This change came about after the descendants of Crazy Horse, a Native American chief, filed a suit against Hornell Brewing Co. in 1993. The suit was settled in 2001, and as part of the resolution, the image of the Native American chief was replaced with that of a horse, and the name was changed to Crazy Stallion.
Crazy Stallion beer is available for purchase at various locations across the United States, including in Wisconsin, Florida, New York, and Connecticut. It is produced by the City Brewing Company, LLC, and has an ABV of 5.9%.
The beer has received mixed reviews, with some praising its taste and affordability, while others have criticized it for having a metallic taste. Despite the mixed reviews, Crazy Stallion has gained a following for its easy drinkability and its role as an affordable option for those looking for a cheap beer.
The beer has a rich history, with its previous name and branding drawing inspiration from the life and legacy of Crazy Horse, a Native American chief who fought against the U.S. government's attempts to relocate his tribe to a reservation in the Black Hills of South Dakota. The controversy surrounding the original branding and name led to a shift towards a more sensitive and respectful representation, resulting in the birth of Crazy Stallion.
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It's brewed by City Brewing Company, LLC
Crazy Horse beer is now known as Crazy Stallion, and it is brewed by the City Brewing Company, LLC, in Wisconsin, United States.
Crazy Horse was originally introduced in 1992 by Hornell Brewing Co., owned by John Ferolito and Don Vultaggio, who also created Arizona Iced Tea. The beer was intended to be part of a series of Wild West-themed drinks, including a light beer called Annie Oakley, which was never produced. The name and label of the beer caused controversy, as it was deemed offensive to Native Americans, and the company was accused of "insensitive and malicious marketing". The image on the bottle was changed from a Native American chief to a horse, and the name was changed to Crazy Stallion.
The beer has an ABV of 5.9% and is described as a fantastic malt liquor with a great story behind it. It has received positive reviews from drinkers, who praise its taste and value for money.
City Brewing Company, LLC, is based in Wisconsin and produces a range of beers, including Crazy Stallion. The company has a strong presence in the beer industry and is known for its commitment to quality and innovation. They use traditional brewing techniques and the finest ingredients to create a diverse range of beers, including malt liquors and lagers. City Brewing Company's beers are distributed across the United States, and they have a loyal customer base that appreciates their affordable, high-quality beverages.
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It's available in Wisconsin, United States
Crazy Horse beer, also known as Crazy Stallion, is available in Wisconsin, United States. The beer was first introduced in 1992 by Hornell Brewing Co., owned by John Ferolito and Don Vultaggio, who were also behind the creation of Arizona Iced Tea.
Crazy Horse was initially marketed as a malt liquor with an image of a Native American chief on its label, but this proved controversial and the design was changed to feature a horse instead. The beer's name was also altered to Crazy Stallion, and it is now produced by the City Brewing Company, LLC, based in Wisconsin.
Crazy Stallion has received mixed reviews, with some praising its affordability and easy drinkability, while others criticise its flavour and aroma. It has been described as a "decent beer for the price" and "an easy drinking lager", but some reviewers have also called it "bloody awful".
Despite the mixed reception, Crazy Stallion remains a popular choice for those seeking an affordable and easily drinkable beer. It has a long history, with some drinkers recalling it as their ""warm-up drink before going out" in the 1990s.
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It's a malt liquor/lager
Crazy Horse was a malt liquor/lager with a 5.9% ABV. It was first introduced in 1992 by the Hornell Brewing Co., owned by John Ferolito and Don Vultaggio, who were also the makers of Arizona Iced Tea. The beer was part of a planned series of Wild West-themed drinks, including a light beer named after Annie Oakley, and a pilsner named after Jim Bowie, neither of which were ever produced.
The name and marketing of the beer caused controversy, as it was named after Crazy Horse, an Oglala Sioux Indian chief who fought against the U.S. government. The Surgeon General at the time, Antonia Novello, criticised the beer, saying that it was insensitive and may encourage dangerous drinking habits among Native Americans. This led to a lawsuit being filed by the descendants of Crazy Horse, which was settled in 2001. As a result of the backlash, the name of the beer was changed to Crazy Stallion, and the image of the Native American chief on the label was replaced with a horse.
Despite the controversy, Crazy Horse/Crazy Stallion has received positive reviews from some drinkers, who praise its taste and low price. It has been described as an "easy drinking lager" with a "nice walnut aftertaste". However, others have criticised the beer for having a metallic taste and a weak aroma.
Crazy Horse/Crazy Stallion is produced by City Brewing and has been sold in up to 32 states across the US. It is available in 40oz and 24oz bottles, as well as cans.
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It's been criticised for its marketing and offensive branding
Crazy Horse beer has faced significant criticism and backlash for its marketing and branding, which many have deemed offensive and insensitive. The beer was introduced in 1992 by Hornell Brewing Co., owned by John Ferolito and Don Vultaggio, who are also known for creating Arizona Iced Tea. The beer's name and branding referenced Crazy Horse, a 19th-century Native American leader of the Oglala Sioux who fought against the U.S. government's attempts to relocate his tribe to a reservation.
Soon after its release, Surgeon General Antonia Novello criticised Hornell for its "insensitive and malicious marketing." Novello argued that the beer's name and branding may appeal to drinkers who want to "go 'crazy'"" and that the marketing strategy could negatively impact the health of Native Americans. The Surgeon General's concerns were shared by many, including the descendants of Crazy Horse, who found the product's use of their ancestor's name and image deeply offensive.
The original label of Crazy Horse beer featured a sketch of an American Indian in full headdress, which was seen as a perversion of Crazy Horse's legacy. In reality, Crazy Horse had disdained the customs of white invaders, including the consumption of alcohol, and had spoken out against its detrimental effects on his people. The commercialisation of his name and image for an alcoholic beverage was viewed as a betrayal of his values and a disrespectful appropriation of Native American culture.
The backlash against Crazy Horse beer led to legal action and bans in several states. In 1993, the descendants of Crazy Horse filed a lawsuit against Hornell Brewing Co. This eventually resulted in a settlement, with the company issuing a public apology and changing the beer's name and branding to Crazy Stallion. The new label removed the image of the Native American chief and featured a horse instead, along with a more colourful design.
The controversy surrounding Crazy Horse beer highlights the importance of cultural sensitivity and respect in branding and marketing. The original branding was not only offensive to Native Americans but also perpetuated harmful stereotypes and contributed to the erasure of Crazy Horse's legacy and the struggles of his people. The criticism and legal action against the beer's branding served as a reminder to companies to carefully consider the potential impact of their marketing strategies and to avoid appropriating and exploiting cultural identities for commercial gain.
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Frequently asked questions
Crazy Horse beer is produced by the City Brewing Company, LLC, based in Wisconsin, United States. It is available in select bars and for home delivery.
Crazy Horse beer has an ABV of 5.9%.
Crazy Horse beer has been described as having a very light hop aroma, with a touch of walnut and some herbal notes. It is considered an easy-drinking lager.