Best Places To Buy Double Diamond Beer

Double Diamond Beer, an English pale ale, was first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest-selling beers in the United Kingdom in the 1950s, 1960s and 1970s. The beer was heavily advertised, especially on TV, with the tagline: A Double Diamond works wonders. While Carlsberg UK discontinued off-trade sales in 2003, it continues to be available as a keg beer, and small-scale production of the bottled variant may have continued as it was reportedly Prince Philip's favourite beer. Today, Double Diamond beer and related merchandise can be found on online marketplaces such as eBay and Etsy.

Online: Etsy, eBay, and specialist beer websites

If you're looking to buy Double Diamond Beer online, there are a few options to explore.

Etsy

Etsy offers a variety of Double Diamond Beer-related items, ranging from vintage advertisements and beer mats to glassware and collectibles. One of the popular items is an original 1954 Double Diamond Beer magazine advert, sold by a shop called YesteryearimagesCo, which offers a range of vintage advertisements.

EBay

On eBay, you can find a wide array of Double Diamond products, including vintage beer mats/coasters, beer glasses and mugs, ashtrays, and even a Double Diamond Cotton Bar Towel.

Specialist Beer Websites

Specialist beer websites are also worth exploring if you're specifically looking for Double Diamond Beer. These sites often cater to enthusiasts and collectors, so you may be able to find rare or vintage Double Diamond Beer products, bottles, or memorabilia.

It's always a good idea to compare prices and read reviews before making a purchase, especially when dealing with collectible or vintage items.

In-store: supermarkets (1970s)

In the 1970s, Double Diamond beer was widely available in the United Kingdom. As one of the highest-selling beers in the country during that decade, as well as in the preceding two decades, it was likely found in most supermarkets.

Supermarkets in the 1970s were much smaller than they are today, and they typically only stocked the leading national brands. TV advertising played a significant role in maintaining brand awareness and influencing consumer purchasing decisions.

Double Diamond, with its catchy slogan, "A Double Diamond works wonders," was heavily advertised on television and plastered on billboards. Many pubs also displayed distinctive illuminated orange signs advertising the beer.

The beer was first brewed in 1876 by Samuel Allsopp & Sons and was originally an India Pale Ale (IPA). Over time, it evolved into a keg beer, which contributed to its widespread distribution and popularity.

While the exact supermarkets that carried Double Diamond in the 1970s cannot be ascertained, it is safe to assume that, given its popularity and extensive marketing, it was readily available in supermarkets across the UK during that time.

In-store: pubs (1970s)

Double Diamond was one of the UK's best-selling pints in the 1950s, 1960s and 1970s, and was advertised heavily on TV with the tagline: "A Double Diamond works wonders".

In the 1970s, you could find Double Diamond in pubs across the UK. The beer was so popular that it was "up in lights on Piccadilly Circus".

Today, Allsopp's Brewery has reintroduced the beer with a tweaked recipe. It's currently available in the following pubs:

• The Duke of York, Fitzrovia
• The King & Queen, Fitzrovia
• The Blue Stoops, Kensington
• The Hole in the Wall, Waterloo
• The Last Judgment, Holborn
• The Lucky Saint, Marylebone
• The Princess Royal, Notting Hill
• The Barley Mow, Mayfair
• The Alfred Tennyson, Belgravia
• Cubitt House Group restaurants
• Burton-upon-Trent (home to Allsopp's original brewery)

In-store: off-licences

Double Diamond Burton Pale Ale is an English pale ale that was first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest-selling beers in the United Kingdom in the 1950s, 1960s and 1970s.

If you're looking to buy Double Diamond beer in-store, you can try visiting off-licences. Off-licences are shops that sell alcoholic drinks to be consumed off the premises, and they can vary in size and selection. Here are some tips for finding Double Diamond beer at an off-licence near you:

• Start by searching for off-licences in your local area. You can use online resources or simply walk around your neighbourhood to identify potential shops.
• Once you've located a few off-licences, it's time to investigate their product offerings. Some off-licences may have websites or social media pages that showcase their inventory, while others may require a visit to browse their selection in person.
• When visiting an off-licence, don't be afraid to ask for help. The staff may be knowledgeable about their beer selection and can guide you in the right direction. They may even be able to special order Double Diamond if it's not usually stocked.
• Keep in mind that product availability can vary by location, and some off-licences may have a more extensive selection than others. If you're unable to find Double Diamond at one store, don't give up! Try visiting other off-licences in the area or consider broadening your search to nearby towns or cities.
• It's also worth noting that some off-licences may have age restrictions or require a valid ID for alcohol purchases, so make sure to bring appropriate identification.
• Additionally, be mindful of the store's operating hours, as they may vary, especially on weekends and holidays.
• If you're unsure about the location of off-licences in your area, you can always ask fellow beer enthusiasts or locals for recommendations. They may be able to point you in the direction of shops that cater to craft beer enthusiasts or have a wider variety of products.

By following these suggestions, you'll be well on your way to finding Double Diamond beer at an off-licence near you. Remember to stay persistent and explore different options, as product availability can vary. Cheers to your upcoming Double Diamond beer enjoyment!

Direct from the brewery

Double Diamond is an English pale ale, first brewed in 1876 by Samuel Allsopp & Sons. It was one of the highest-selling beers in the United Kingdom in the 1950s, 1960s, and 1970s.

Pivovar

Pivovar, a great beer online store, offers Allsopps Double Diamond (Keg).

Carlsberg UK

Carlsberg UK discontinued off-trade sales in 2003 but continues to sell the keg version of Double Diamond, now known as Double Diamond Pale, with 2.8% ABV. They also produce Ind Coope Burton Ale (4.5% ABV), a cask-conditioned version of bottled Double Diamond first brewed in 1976.

Allied Breweries

Allied Breweries, the original brewer of Double Diamond, owned Tetleys, Ind Coope, and Ansells. They were one of the first nationally available keg beer brands.

The Duke of Edinburgh's Brewery

Although it is not confirmed, there are claims that Double Diamond is the favourite drink of the Duke of Edinburgh, and he is reputedly supplied directly from a brewery.

Frequently asked questions