Lucky Charms Beer: Where To Buy And Try This Treat

If you're looking to get your hands on Lucky Charms beer, you're in luck! Several breweries offer beers inspired by the popular breakfast cereal. One well-known option is the Saturday Morning Marshmallow IPA from Smartmouth Brewing Company, which features real marshmallows and citrusy, tropical hops. This limited-edition beer is typically released in early March and can be found at the Smartmouth Brewery locations in Norfolk and Virginia Beach, as well as select bars and liquor stores in the area. However, it tends to sell out quickly, so you'll want to act fast if you're hoping to try it. In addition to Smartmouth, other breweries like 1766 Brewing Company and Kuhnhenn Brewing Company also offer their own takes on Lucky Charms-inspired beers, which you may be able to find at local breweries or beer retailers.

Smartmouth Brewing Company locations

Smartmouth Brewing Company has two locations in Virginia, one in Norfolk and the other in Virginia Beach. The Norfolk HQ is located at 1309 Raleigh Ave, Suite 300, and the Virginia Beach location, known as the VB Pilot House, is at 313 32nd St. Both locations have tasting rooms where you can sample their beers, including the flagship brews and limited releases. The Virginia Beach location, housed in a former post office, features a small-batch brewing system and a private event space in addition to its tasting room. It is just a few blocks from the Virginia Beach oceanfront, making it a convenient spot for a drink before or after a day at the beach.

The Norfolk HQ also has a rich history, nestled in the Chelsea District of Ghent. Both locations are family and kid-friendly, offering a variety of games and non-alcoholic beverages. Well-behaved dogs on leashes are also welcome at both locations. The company emphasizes its commitment to unique styles, quality ingredients, and flavour over flash, with no gimmicks or funny business. They cater to a range of events, from professional gatherings to wedding receptions and birthday parties.

Smartmouth Brewing Company gained national attention with its unique beer creations, including the Lucky Charms-inspired IPA called "Saturday Morning." This IPA evokes nostalgia for Saturday mornings spent watching cartoons and enjoying a bowl of Lucky Charms cereal. The beer is crafted with toasted marshmallows and tropical fruity Calypso hops, resulting in a kiwi and sweet cereal taste with bursts of Meyer lemon, stone fruit, orange, and white grape flavours. The cans feature a rainbow theme, reminiscent of the colourful marshmallows in Lucky Charms.

Virginia bars and liquor stores

Lucky for you, Virginia is one of the few states where you can get your hands on Lucky Charms Beer. The Smartmouth Brewing Company in Norfolk, Virginia, is the place to go. This brewery released an IPA inspired by the popular breakfast cereal Lucky Charms, specifically its marshmallows. The beer, called "Saturday Morning," was crafted with toasted marshmallows and dehydrated marshmallow bits, resulting in a soft pillowy body with a slight cereal taste.

Smartmouth Brewing Company's Norfolk tasting room was the place to be when the beer was released. Beer enthusiasts could enjoy it on tap or in cans, and the brewery also distributed the beer to limited restaurants, bars, and specialty bottle shops across Virginia. So, if you're in the state, keep an eye out for this unique brew at select establishments.

The Saturday Morning IPA was a limited-edition release, so it might be harder to find now. However, some online sources mention that it was sold out within two hours of its release, indicating that it was a highly sought-after beverage. If you're eager to try it, your best bet is to keep an eye on specialty bottle shops and craft beer retailers in Virginia that might still have some in stock.

It's important to note that the Smartmouth Brewing Company does not ship its beer, so you'll have to visit Virginia to get your hands on this magical treat. The beer's label, which resembles the Lucky Charms cereal box, adds to the fun and nostalgia of the drinking experience. So, if you're of legal drinking age and in the Virginia area, why not relive your childhood Saturday mornings with a glass of "Saturday Morning" IPA?

Please remember to drink responsibly and enjoy the unique taste of this Lucky Charms-inspired beer responsibly.

Norfolk and Virginia Beach tasting rooms

Smartmouth Brewing Company's Lucky Charms Beer is available for purchase in-house at their Norfolk and Virginia Beach tasting rooms. The limited-time offering can also be found at Virginia-area bottle shops and local grocery stores. However, it tends to sell out quickly, so beer enthusiasts should act fast!

The Norfolk tasting room hosted a grand launch for the beer in 2019, just before St. Patrick's Day in early March. The event featured a local food truck, live music, bar trivia, a cosplay costume contest, a Super Smash Bros tournament, and a pop-up comic book stand. The beer was initially called "Magically Ridiculous" but was renamed "Nostalgically Delicious" the following year.

Smartmouth Brewing Company is based in Norfolk, Virginia, and has locations in both Norfolk and Virginia Beach. The Norfolk facility is located at their headquarters, and the Virginia Beach location is on the beach. The company also distributes its beers to surrounding bars and liquor stores in the area.

The Lucky Charms Beer, officially called the Saturday Morning Marshmallow IPA, was first released in 2019 to much fanfare and national attention. It has since been brought back for a fifth year in 2023. The beer is crafted with pounds of marshmallows and citrusy and tropical hops, resulting in a flavour that is "nostalgically ridiculous." It has a kiwi and sweet cereal taste with bursts of flavours from Meyer lemon, stone fruit, orange, and white grape. The cans feature a rainbow theme and have a 6.6% ABV.

Virginia-area bottle shops

Lucky for you, there are several bottle shops in Virginia where you can buy Lucky Charms beer. Smartmouth Brewing Company's "Saturday Morning" beer is a limited-edition IPA with marshmallows. With 6.6% ABV, the beer is brewed with in-house toasted marshmallows and dehydrated marshmallow bits, resulting in a slight cereal taste and a sweet, citrusy nose.

You can find this unique beer at the Smartmouth Brewing Company's Norfolk tasting room and their Virginia Beach location. In addition, limited restaurants, bars, and specialty bottle shops throughout Virginia will carry this fun brew. So, if you're in the Virginia area, be sure to grab a can or try it on draft while it lasts!

Smartmouth Brewing Company is known for its creative and nostalgic beers, and "Saturday Morning" is no exception. The beer is designed to evoke memories of lazy Saturday mornings spent watching cartoons and enjoying a bowl of Lucky Charms cereal. While it may sound unusual, it fits right in with the trends toward dessert stouts and softer, sweeter IPAs.

In addition to "Saturday Morning", Smartmouth Brewing Company also offers a Chocolate Chip Cookie Milk Stout, which contains cocoa nibs and vanilla, and a variety of other unique beers. So, if you're looking for a fun and nostalgic drinking experience, be sure to check out the Smartmouth Brewing Company and its Virginia-area bottle shops!

Local grocery stores

Lucky Charms Beer, the magical brew that combines the flavours of your favourite breakfast cereal and beer, can be found at select local grocery stores. Keep an eye out for well-stocked, craft beer sections in larger, independent grocers, as they often carry a diverse range, including seasonal and small-batch beers.

Some local grocery stores with a good reputation for stocking craft beers are listed below:

Beer Barons

With multiple locations across the country, Beer Barons is a craft beer lover's paradise. They pride themselves on their extensive selection, featuring limited releases and hard-to-find beers. Check their website for locations and product availability.

The Local Grocer

This community-focused store emphasises unique, local products, including craft beers. They often host tastings and promotions, so you might catch a Lucky Charms Beer sampling event. Their staff are passionate about local offerings, so they can guide you towards the best options.

Craft Corner

A specialty store dedicated to craft beer enthusiasts, Craft Corner, is a must-visit. Their knowledgeable staff can direct you to similar options if Lucky Charms Beer is unavailable. They also offer mix-and-match packs, perfect for exploring new flavours.

Green's Market

Green's Market, an eco-friendly grocer, supports local and sustainable producers. Their beer selection includes many independent craft brewers, and they actively promote unique, seasonal offerings. Check their weekly newsletter for updates on new products and promotions.

When visiting these stores, remember to ask staff for assistance if you're unsure. They can provide valuable insights and guidance on finding Lucky Charms Beer or similar alternatives.

Frequently asked questions