Old Tuffy Premium Lager was the result of a collaboration between North Carolina State University and New Belgium Brewery. The partnership began in 2019 and lasted for four years, ending in August 2023. Old Tuffy was a Mexican-style lager that was available for purchase statewide in North Carolina. It was also sold at select retailers surrounding the university campus. While Old Tuffy is no longer being produced, it may still be available in limited quantities at certain retailers. Those interested in purchasing Old Tuffy can try checking with local retailers or beer sellers to see if they still have any stock available.
Characteristics | Values |
---|---|
Beer Type | Premium Lager |
ABV | 4.7% |
Brewery | New Belgium Brewery |
Beer For | Bourbon Drinkers |
Beer Partnership | NC State University |
Beer Availability | Online, Phoenix (Camelback), AZ |
Beer Status | Discontinued |
What You'll Learn
- Old Tuffy Premium Lager is no longer produced by NC State and New Belgium
- Old Tuffy was available at Total Wine & More in Phoenix, AZ
- Old Tuffy was a co-branded beer sold at NC State athletics events
- Old Tuffy was available at select retailers near the university campus
- New Belgium Brewery is an employee-owned brewery
Old Tuffy Premium Lager is no longer produced by NC State and New Belgium
Old Tuffy Premium Lager is no longer being produced by NC State and New Belgium Brewery, bringing an end to their four-year collaboration. Old Tuffy was a co-branded beer, with its production and sales supporting NC State's students and alumni, as well as raising awareness for New Belgium Brewery's North Carolina operations. The beer was first launched in August 2019, with part of the sales proceeds going towards NC State's fermentation science program. The partnership between the university and the brewery also brought attention to and helped develop this program.
Old Tuffy was described as flavorful, easy-drinking, and light lager with a 4.7% ABV. It was marketed as "the beer for bourbon drinkers" and was available in 12-packs of 12oz cans. While it is no longer being produced, limited stock may still be available for purchase until existing supplies are sold out.
The end of the collaboration between NC State and New Belgium Brewery was announced in August 2023, with NC State expressing appreciation for the partnership and the support it generated for the university's initiatives and research projects. The university also stated that a portion of the proceeds from the sale of Old Tuffy provided scholarship funds for Wolfpack students in various areas.
Following the conclusion of the partnership with New Belgium Brewery, NC State announced a new beer sponsorship and licensing agreement with Raleigh-based R&D Brewing. This new collaboration resulted in a co-branded version of R&D's existing Riviera beer, a Mexican-style lager. The NC State-themed Riviera line is available exclusively at Wolfpack athletic events and select retailers surrounding the university campus.
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Old Tuffy was available at Total Wine & More in Phoenix, AZ
The Total Wine & More location in Phoenix, AZ, is specifically located at 1670 E. Camelback Rd., in the Camelback Center. This particular store is open seven days a week, with hours ranging from 9:00 a.m. to 10:00 p.m. on most days and 9:00 a.m. to 9:00 p.m. on Sundays.
Total Wine & More offers a variety of services to its customers, including delivery, pickup, and shipping options for their purchases. They also have a sampling station and a cigar humidor, providing customers with the opportunity to try different beverages and purchase premium hand-rolled cigars.
While Old Tuffy was previously available at Total Wine & More, it is important to note that as of August 2023, the production of this beer has been discontinued. Old Tuffy was a result of a collaboration between NC State University and New Belgium Brewery, and the partnership came to an end, leading to the beer and related merchandise no longer being produced. However, limited stocks of Old Tuffy may still be available at certain retailers, including Total Wine & More, until the existing supplies are sold out.
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Old Tuffy was a co-branded beer sold at NC State athletics events
Old Tuffy was indeed a co-branded beer sold at NC State athletics events. The beer was the result of a collaboration between NC State University and New Belgium Brewery, which began in 2019. Old Tuffy was a premium lager, described as "flavourful, easy drinking, and light". It was available at athletics events and select retailers surrounding the university campus.
The partnership between NC State and New Belgium Brewery was mutually beneficial. It generated financial support for student success initiatives, research projects, and the university's fermentation science program. The collaboration also provided scholarship funds for Wolfpack students in areas such as merit, need, study abroad, and athletics. In addition, it brought awareness to New Belgium Brewery as they established their North Carolina brewing operations.
In August 2023, NC State announced that it would be ending its partnership with New Belgium Brewery. Old Tuffy and related merchandise would no longer be produced but would be available on a limited basis until the existing stock was sold. The university expected to announce a new beer sponsorship and licensing agreement in conjunction with the start of the football season.
NC State's new partnership is with Raleigh-based R&D Brewing. The brewery has created a co-branded version of its existing Riviera beer, a Mexican-style lager, for the university. The NC State-themed Riviera line is available exclusively at Wolfpack athletics events and select retailers surrounding the campus. Sales of the beer generate royalties that are reinvested into university scholarships.
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Old Tuffy was available at select retailers near the university campus
Old Tuffy was a beer born out of a collaboration between NC State University and New Belgium Brewery. The partnership was announced in the summer of 2019, and the Wolfpack-themed beer hit the shelves in the first week of August that year. Old Tuffy was a premium lager, described as a "crisp and refreshing lager" and "a flavorful, easy drinking, light lager". It was available for purchase at select retailers surrounding the university campus.
The collaboration between NC State and New Belgium Brewery was a mutually beneficial partnership. It generated financial support for NC State's students and pride for alumni and fans, while also raising awareness for New Belgium Brewery as they established their North Carolina brewing operations. A portion of Old Tuffy's total sales directly supported NC State's Science and Fermentation program, student research projects, and the promotion of responsible alcohol consumption.
In August 2023, NC State University announced that it would be ending its four-year collaboration with New Belgium Brewery. Old Tuffy and related merchandise would no longer be produced and would only be available on a limited basis until the existing stock was sold. The university's athletics department simultaneously announced a new partnership with Raleigh-based R&D Brewing to produce a co-branded version of R&D's existing Riviera beer, a Mexican-style lager. This new partnership would continue the tradition of reinvesting beer sales royalties into university scholarships and initiatives.
While Old Tuffy may no longer be available for purchase near the university campus, it left a lasting impact on NC State University and its students. The collaboration with New Belgium Brewery helped to further develop the university's fermentation science program and brought attention to the importance of student success and research initiatives.
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New Belgium Brewery is an employee-owned brewery
Old Tuffy Premium Lager was the result of a collaboration between New Belgium Brewery and North Carolina State University (NC State). The beer was launched in August 2019 and was available statewide. A portion of the sales of Old Tuffy supported NC State's Science and Fermentation program, student research projects, and the promotion of responsible alcohol consumption. However, in August 2023, NC State announced it would be ending its partnership with New Belgium Brewery, and Old Tuffy would no longer be produced. Limited stock may still be available for purchase, but the beer and related merchandise are no longer being manufactured.
New Belgium Brewery, a nationally distributed brewery in the United States, has a notable history and unique culture. The company was founded in 1991 by Kim Jordan and Jeff Lebesch in Fort Collins, Colorado, and has since expanded to Asheville, North Carolina, and Denver, Colorado. In 2019, it was acquired by the Australian subsidiary of the Kirin beverage group of Japan, Lion. New Belgium Brewery is known for its eccentric and employee-focused culture, with a low annual employee turnover rate of 3%. The company has an employee stock ownership plan, and since 2013, it has been 100% employee-owned through an ESOP (Employee Stock Ownership Plan). New Belgium values its employees and community, striving to set high standards for taste and quality in its craft brewing.
The brewery's eccentric culture is reflected in its employment of eight "carnies," who work the brewery's Tour de Fat fundraising events, alongside chemists, microbiologists, electricians, forklift operators, and engineers. New Belgium also has a unique symbol—a cruiser bicycle—which is presented to employees who become part-owners of the business during an annual Ownership Induction Ceremony. This symbol is a nod to the company's origins, as co-founder Kim Jordan credits a bicycle trip through Belgium from brewery to brewery as the inspiration for their Fat Tire recipe. The Fat Tire ale has received recognition, with Esquire magazine selecting it as one of the "Best Canned Beers to Drink Now" in 2012.
New Belgium Brewery is committed to sustainability and social impact. In 1999, it became the first wind-powered brewery in the United States, and in September 2023, it integrated an industrial heat pump to reduce its greenhouse gas emissions and overall carbon footprint. The company's focus on employee ownership and collaboration was featured in the 2014 documentary "We The Owners." With its unique culture, commitment to sustainability, and dedication to crafting high-quality beers, New Belgium Brewery stands out as an innovative and employee-centric brewery in the United States.
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Frequently asked questions
Old Tuffy Beer was the product of a partnership between NC State University and New Belgium Brewery, which ended in 2023. Old Tuffy and related merchandise are no longer being produced and are only available on a limited basis until the existing stock is sold out. You can try checking local retailers near the university campus to see if they still have stock.
Old Tuffy Beer was previously available statewide in North Carolina.
Old Tuffy Beer is a flavorful, easy-drinking, light lager with a 4.7% ABV.