Former Dallas Cowboys quarterback Troy Aikman has launched his own brewing company, EIGHT, which produces an elite light lager called Eight. The beer is brewed with organic grains and without sugar, resulting in a beverage with only 90 calories and 2.6 grams of carbohydrates per 12 oz. serving. Eight was initially available only in Texas, but has since expanded to Oklahoma, where it can be found in most stores like OnCue, Walmart, and Crest. The beer is also available in bars and restaurants in Oklahoma and comes in traditional 6-packs, 12-packs, 24-packs, and 19.2 oz single-serve cans.
Characteristics | Values |
---|---|
Name of Beer | EIGHT Elite Light Lager |
Founder | Troy Aikman |
Calories | 90 |
Carbohydrates | 2.6 grams |
ABV | 4% |
Ingredients | Organic grains, Hallertau Taurus hops |
No | Sugars, adjuncts, or fillers |
Headquarters | Austin, Texas |
Brewed at | Faubourg Brewing Co., New Orleans |
Available in | Texas, Oklahoma |
Pack Sizes | 6-packs, 12-packs, 24-packs, 19.2oz single-serve cans |
Available in Retailers | OnCue, Walmart, Crest (Oklahoma) |
What You'll Learn
Troy Aikman's beer, Eight, is available in Oklahoma
Troy Aikman, the NFL Hall of Famer and Dallas Cowboys legend, has expanded his brewing company, EIGHT, to Oklahoma. EIGHT Elite Light Lager is now available in most stores in Oklahoma, including OnCue, Walmart, and Crest. The beer is also set to be made available in bars and restaurants in the state.
EIGHT is a low-carb, low-calorie beer that Aikman created for health-conscious consumers. It is brewed with 100% organic grains and no added sugars or fillers. Each 12-ounce serving contains just 90 calories, 2.6 grams of carbohydrates, and has a 4% ABV. The beer is named after Aikman's jersey number and the can is designed in the shape of a number eight.
The company is based in Austin, Texas, and the beer was initially launched in Texas in February 2023. Aikman, a former Dallas Cowboys quarterback, partnered with Oregon State University's Food Science and Technology Department to develop the recipe for the beer, which took two years to perfect.
Aikman has expressed pride in bringing EIGHT to Oklahoma, stating that it is "light beer made right" and that there is nothing like it on the market.
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Eight is a low-calorie, low-carb beer
Eight Beer, the brainchild of NFL Hall of Famer and Dallas Cowboys legend Troy Aikman, is a low-calorie, low-carb beer. The elite light lager, named after Aikman's jersey number, is the result of two years of hard work and collaboration with experts in the brewing industry. With only 90 calories, 2.6 grams of carbohydrates, and a 4% ABV, Eight is a beer that prioritises health-conscious consumers without compromising on flavour.
The beer is brewed with 100% organic grains, specifically organic barley, and Hallertau Taurus hops, which are reported to have antioxidant and anti-inflammatory benefits. It is also made without the addition of rice, corn, syrups, sugars, or fillers, resulting in a refreshing and crisp beer. Aikman's goal was to create a beer that celebrated hard work and dedication, and that could be enjoyed by those who are conscious of what they put into their bodies without sacrificing taste.
Eight Beer is currently available in Texas and Oklahoma, in stores such as OnCue, Walmart, and Crest, as well as in bars and restaurants. It comes in traditional 6-packs, 12-packs, 24-packs, and 19.2 oz single-serve cans. The company, EIGHT Brewing Co., is based in Austin, Texas, but the beer is brewed at Faubourg Brewing Co. in New Orleans.
The brand is committed to giving back to the community and has pledged to donate 1% of its revenue to Texas-based causes that promote healthy living. This commitment to community and health aligns with Aikman's own values and those of the target consumer for Eight Beer. The beer's can design reflects this, featuring a simple and sleek design with the number 8 as the focal point, symbolising strength and dedication.
Eight Beer has received positive reviews, with some praising its flavour and European, non-fratty taste. It has been described as having a richer colour, nice carbonation, and a flavour that leans more towards European lagers. While taste is subjective, Eight Beer offers a refreshing option for those seeking a low-calorie, low-carb beer that doesn't compromise on flavour.
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Eight is brewed with organic grains and no added sugar
Troy Aikman's beer, Eight, is an elite light lager. It is brewed with organic grains and contains no added sugar. In fact, it is free from any adjuncts, fillers, or syrups. This sets it apart from many mass-market light lagers, which often contain rice, corn, and syrups.
Eight is made with 100% organic grains and Hallertau Taurus hops, a variety of hops containing high levels of xanthohumol, a flavonoid reported to have antioxidant and anti-inflammatory benefits. This combination of organic grains and specific hops results in a beer with a rich colour and nice carbonation.
The beer is named after Aikman's jersey number and is targeted at health-conscious consumers who want a refreshing beer without compromising on their wellness. Each 12-ounce serving of Eight contains just 90 calories, 2.6 grams of carbohydrates, and has a 4% ABV.
Aikman, a former Dallas Cowboys quarterback, partnered with Oregon State University's Food Science and Technology Department to develop the beer. The recipe was perfected over two years, and the beer was launched in Texas in February, later expanding to Oklahoma. Eight is now available in most stores in these states, including OnCue, Walmart, and Crest in Oklahoma, and can be found on store shelves, on draft, and in bars and restaurants.
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Eight is available in 6-packs, 12-packs, 24-packs and 19.2oz single-serve cans
Troy Aikman's beer, Eight, is available in Oklahoma in 6-packs, 12-packs, 24-packs, and 19.2oz single-serve cans. You can find it in most stores, including OnCue, Walmart, and Crest. The beer is also available in bars and restaurants in the state.
Eight is an elite light lager, named after Aikman's jersey number. It is brewed with 100% organic grains and no added sugars or fillers. The result is a beer with only 90 calories, 2.6 grams of carbohydrates, and a 4% ABV.
The beer was initially launched in Texas, where Aikman's company, Eight Brewing Co., is based. The beer is described as being "for the drinker who consistently puts in the hard work" and is "conscious of what [they] put in their bodies." Aikman himself said that he wanted to create a "light, refreshing beer that's brewed with organic ingredients."
The development of the beer took two years, with Aikman partnering with Oregon State University's Food Science and Technology Department to perfect the recipe. The result is a beer that offers a healthier option without compromising on taste.
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Eight is named after Aikman's jersey number
Troy Aikman's beer, Eight, is named after the former quarterback's jersey number. Aikman played for the Dallas Cowboys in the NFL for 12 seasons, and his #8 jersey was retired by UCLA in 2014.
Aikman's beer is an elite light lager with a focus on health-conscious consumers. With fewer calories than its competitors, it is brewed with organic barley and German hops, without the rice, corn, and syrups usually found in mass-market light lagers.
The name "Eight" is significant to Aikman, as it represents his time as a player with the Cowboys, where he won three Super Bowls and was named MVP of Super Bowl XXVII. The number also symbolises his success as a college athlete, where he led the Bruins to a 10-2 record and won the Davey O'Brien Award as the nation's top quarterback.
Aikman's company, FL101 Inc., has attempted to trademark the number "Eight" for various uses, including apparel and bags, in addition to his beer brand. This has led to a legal challenge from Baltimore Ravens quarterback Lamar Jackson, who also wears the number 8 and has established his own Era 8 Apparel brand. Jackson's team argues that granting Aikman the trademark for apparel and bags would cause confusion among consumers.
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Frequently asked questions
Troy Aikman's beer, Eight, is available in most stores in Texas, including Walmart. It is also available on tap in some bars and restaurants.
As of February 2024, Troy Aikman's beer is also available in Oklahoma. It can be purchased in most stores, including OnCue, Walmart and Crest.
Yes, as of February 2024, Troy Aikman's beer is only available in Texas and Oklahoma.
Troy Aikman's beer is a light lager. It is brewed with organic grains and contains no sugar. Each beer contains 90 calories, 2.6 grams of carbohydrates and has a 4% ABV.