Best Places To Buy Two Lane Beer

Country music superstar Luke Bryan's Two Lane Beer is available in the seven states of Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia. The beer was initially launched in early 2020 but was paused in September 2020 due to the pandemic. It was then reintroduced in March 2021, along with the launch of the Two Lane Hard Seltzer in Georgia. The beer is brewed in Daleville, Virginia, and the company behind it is Constellation Brands, which also produces popular beers like Corona and Modelo.

Two Lane Beer's initial launch and sales

Two Lane Beer, a collaborative project between country music superstar Luke Bryan and Constellation Brands, was initially launched in early 2020. The American Golden Lager was available in a seven-state market in the US: Tennessee, Alabama, Georgia, Florida, South Carolina, North Carolina, and Virginia. The beer's launch was supported by Bryan's reputation as a country singer with hits like "Drink a Beer" and "Cold Beer Drinker", and his involvement in the entire process of creating the beer.

Initial sales of Two Lane Beer were strong. However, as the COVID-19 pandemic hit the US, the brand decided to pause production and sales in September 2020. This decision was made due to the pandemic-related shutdowns across the country and the brand's marketing, which focused on a fun, carefree lifestyle that didn't align with the mood of the nation at the time. During this pause, the brand reconsidered its strategy and decided to expand into the hard seltzer market, introducing a range of four Southern-inspired flavours: Cherry Limeade, Blueberry Lemonade, Watermelon Punch, and Peach Tea.

In March 2021, Two Lane Beer relaunched with Constellation Brands, bringing the lager back to shelves in the same seven-state market in the Southeast. The brand also introduced its hard seltzer line, initially offered in Georgia, and then expanded beyond due to its warm reception. The relaunch was supported by Bryan's continued involvement and endorsement, as well as Constellation Brands' strong distributor network and portfolio of best-selling beer brands.

The plan was to establish the brand firmly in the Southeast before expanding distribution and eventually going national. The brand aimed to leverage its association with Bryan's laid-back, celebratory image and his extensive fanbase to drive sales and compete in the crowded beer market.

The beer's production halt due to the pandemic

Country music star Luke Bryan's Two Lane Lager Beer was forced to suspend production in 2020 due to the COVID-19 pandemic. In a statement posted to social media, Bryan said:

> We know you love Two Lane Lager (almost as much as we love making it), which is why I'm so sorry to say we had to pause production due to COVID-19. This was a difficult decision, but don't worry, we'll be back in March, bigger and better than ever. Love y'all and appreciate your continued support. Cheers.

The decision to halt production was made on September 1, 2020, as the US began to shut down due to the pandemic. Constellation Brands, the beer and spirit producer that Bryan partnered with, also owns major beer brands like Corona and Modelo. Constellation Brands saw its stock price drop by 12% over two days as the pandemic hit.

Bryan's lager wasn't the only beer to be affected by the pandemic. Corona beer also had to halt production in Mexico, as the government ordered non-essential businesses to keep their workers at home. Grupo Modelo, the maker of Corona, pointed out that thousands of farmers depended on it buying their grain. The company attempted to argue that beer should be considered essential under the umbrella of agricultural businesses, but to no avail.

Relaunching with Constellation Brands

Country music superstar Luke Bryan is relaunching his beer brand, Two Lane, in collaboration with Constellation Brands. Two Lane American Golden Lager was initially rolled out in early 2020 and was available in seven states: Tennessee, Alabama, Georgia, Florida, South Carolina, North Carolina, and Virginia. The beer was brewed at the Constellation-owned brewery in Daleville, Virginia, using high-quality, American-grown ingredients, including two-row American barley and water sourced from the Blue Ridge Mountains.

The initial sales of Two Lane were strong, but as the pandemic hit and the country started to shut down, the decision was made to pause production in September 2020. This pause allowed the brand to reconsider its strategy and focus on its hard seltzers, which were initially only offered in Georgia. The relaunch includes a mixed twelve-pack of four flavors (Cherry Limeade, Blueberry Lemonade, Watermelon Punch, and Peach Tea) of Two Lane Hard Seltzer, alongside their lager beer.

Luke Bryan is deeply involved in the brand, going beyond a celebrity endorsement. He has played an instrumental role in the entire process, from tasting to creative development, and has even signed off on every can. Bryan's support for the brand is evident in his statement:

> "Between my songs, Instagram posts and onstage toasts to my audience, it's no secret that I like beer. For a long time, I've dreamed of creating a beer to enjoy no matter if you are hanging out at one of my shows or at home with friends and family, and [I] was so grateful to find a partner in Constellation to make that dream a reality."

The brand name, Two Lane, is inspired by the idea of two-lane roads that lead to secret fishing holes, secluded campsites, and dive bars—places where people feel most at home. The beer is described as having a "clean and crisp taste" and is intended to be easy to enjoy.

Constellation Brands, a leading international producer and marketer of beer, wine, and spirits, is confident in the relaunch. Jim Sabia, executive vice president and managing beer director of Constellation’s beer division, stated:

> "At Constellation, we have an incredibly strong and dedicated retail and distribution network. While the lack of on-premise opportunities has certainly been a challenge for the industry over the last year, we are confident consumers will find Two Lane across key channels and look forward to offering additional consumer engagement opportunities as things open up."

The plan is to establish the brand in the Southeast before expanding to other regions, with the ultimate goal of going national.

Two Lane Beer's availability in seven states

Two Lane Beer, a collaboration between country music star Luke Bryan and Constellation Brands, was initially launched in early 2020. However, due to the pandemic, its production was paused in September 2020. The beer was relaunched in March 2021 and is now available in seven states: Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia.

In these seven states, Two Lane Beer is offered in a variety of packaging options, including six-packs, 12-packs, 16-ounce single cans, and draft options. The beer is brewed in Daleville, Virginia, using water sourced from the Blue Ridge Mountains and high-quality, American-grown ingredients.

The brand also introduced Two Lane Hard Seltzer, which was initially offered in Georgia and later expanded to other states in the Southeast. The hard seltzer comes in four Southern-inspired flavors: Cherry Limeade, Peach Tea, Blueberry Lemonade, and Watermelon Punch.

Two Lane Beer and Hard Seltzer are part of Constellation Brands' portfolio, which includes other popular beers such as Corona and Modelo. The company has expressed plans to establish the brand in the Southeast before expanding to other regions, with the ultimate goal of distributing the beer nationwide.

The collaboration between Luke Bryan and Constellation Brands combines Bryan's desire for a smooth sipping beer with Constellation's high-end brewing expertise. Bryan, a country music superstar, is known for his songs about drinking beer, such as "Drink a Beer" and "Cold Beer Drinker." He has also played an instrumental role in the development and promotion of Two Lane Beer, ensuring that the brand aligns with his image and connects with his fanbase.

Future expansion plans

Two Lane Beer, a collaboration between country music star Luke Bryan and Constellation Brands, initially launched in early 2020. However, due to the pandemic, the brand had to pause production in September 2020, with plans to return in March of the following year.

At the time of its initial launch, Two Lane Beer was available in seven states: Tennessee, Alabama, Georgia, Florida, South Carolina, North Carolina, and Virginia. The brand experienced strong initial sales, but as the pandemic hit, it was decided to shelve the beer and reconsider the role of their hard seltzers. The hard seltzer was initially only offered in Georgia but, due to its popularity, it expanded beyond this market.

The future expansion plans for Two Lane Beer are to steadily expand distribution in the coming years, with the ultimate goal of going national. The first step is to establish the brand in the Southeast, with the lager now available in the corner of the country Luke Bryan calls home: Tennessee, Alabama, Georgia, Florida, North Carolina, South Carolina, and Virginia. The hard seltzer, which was well-received, is also now available beyond Georgia.

The brand plans to leverage the strong distributor network and robust portfolio of best-selling beer brands within the Constellation family, such as Corona, Modelo, and Pacifico, to ensure placements. The Constellation brand also allows access to high-quality, American-grown ingredients, with the beer and hard seltzer brewed in Daleville, Virginia, using water sourced from the Blue Ridge Mountains.

The Two Lane brand will also focus on its unique positioning, targeting the "true core beer consumer" with a laid-back brand image that aligns with Luke Bryan's music and personal brand. This differentiation strategy aims to set them apart from the crowded beer market and attract a dedicated fan base.

Frequently asked questions