Busch Latte Beer: Where To Buy And Enjoy It

Busch Latte is a limited-edition beer by Anheuser-Busch. It was released in 2019 in select US states, including Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, and South Dakota. The beer is a rebranded version of Busch Light, featuring a new label and the tagline Brewed for America's Heartland. The launch of Busch Latte was accompanied by a parody commercial that paid homage to 1980s and 1990s coffee ads, sparking some controversy over its potential promotion of morning drinking. While the cans and bottles were labeled Busch Latte, the beer inside was the same classic Busch Light.

Busch Latte is available in 30-packs in seven US states

Busch Latte, a limited-edition beer, is available in 30-packs in seven US states. The beer is a fun, premium twist on the packaging of the classic Busch Light, with the same refreshing taste. The new design is a nod to the nickname that the brand's fans have given to the beer.

The limited-edition Busch Latte is available in the following seven states:

• Missouri
• Iowa
• Minnesota
• North Dakota
• South Dakota
• Nebraska
• Kansas

The launch of Busch Latte was celebrated with a creative ad campaign that parodied classic coffee commercials from the 1980s and 1990s. The ads featured the Busch Guy, the company's mascot, waking up to the smell of a freshly cracked open Busch Latte, a playful twist on the familiar coffee ads.

The 30-pack Busch Latte is a unique offering, providing a new experience for fans of the brand. It embraces the colloquialism that has grown around the beer, showcasing the brand's connection with its consumers. The limited-edition beer is a fun and exciting departure from the standard Busch Light packaging, offering a novel way to enjoy the same great-tasting beer.

It is a limited-edition release, with no change to the original Busch Light recipe

Busch Latte is a limited-edition release by Anheuser-Busch, with no changes to the original Busch Light recipe. The limited-edition beer is available in 30-packs across seven states in the US, including Missouri, Iowa, Minnesota, North and South Dakota, Nebraska, and Kansas. The company celebrated the release with a video ad that pays homage to the classic coffee commercials of the 1980s and 1990s.

The ad features the Busch Guy, the company's mascot, sleeping past 11 am on a weekend. When his friends notice he's still asleep, they open a can of Busch Latte, which wakes him up and gets him to the kitchen. The ad is a playful take on the coffee commercials of yesteryear, which often showed people waking up and starting their day with a freshly brewed cup of coffee.

In a press release, a spokesperson for Busch said: "Everyone remembers the classic coffee ads from the '80s and '90s, with happy families smelling AM brew to start their day off right, followed by a catchy jingle. So, for the launch of Busch Latte – which is available now for a very limited time – Busch has decided to pay homage to these iconic ads with the launch of a spot of its own."

The statement continues: "After years of buzz among fans on social media and a teaser stunt in 2018, Busch Latte, the affectionate nickname Busch Light fans have given to their beloved brew, is finally here. Same crisp, refreshing Busch Light, but with a fun and premium twist on the packaging that fans have been pining for."

So, while the can and the marketing campaign are new, the beer inside is the same old Busch Light that fans know and love. The limited-edition release is a fun way to engage with customers and give them a unique experience without altering the original, well-loved recipe.

The cans are branded as Busch Latte, but the contents are regular Busch Light

The Busch Latte is a limited-edition beer released by Anheuser-Busch to celebrate 'latte season'. The name is based on a nickname that the company claims their fans use for the beer. The cans are branded as Busch Latte, but the contents are regular Busch Light. The beer is the same crisp, refreshing Busch Light, but with a fun twist on the packaging.

The limited-edition beer is available in 30-packs across seven states in the US: Missouri, Iowa, Minnesota, North Dakota, South Dakota, Nebraska, and Kansas. The release of the Busch Latte was accompanied by a video ad celebrating waking up with a Busch Latte, starring the Busch Guy, the company's mascot. The ad is a parody of coffee commercials from the 1980s and 1990s, featuring people waking up and drinking coffee, but with a can of Busch Latte instead.

The Busch Latte cans are a temporary look for the beer, with the tagline "Brewed for America's Heartland". The new design is a nod to the fans who have used the nickname #BuschLatte on social media. The limited-edition cans are likely to be a hit with fans, especially in the Midwest, where Busch Light is a beloved brand.

It is important to note that the Busch Latte does not actually contain any coffee or latte flavours. It is simply regular Busch Light in a new can. So, for those who were expecting a coffee-flavoured beer, this may come as a disappointment. However, for fans of Busch Light, the limited-edition cans offer a fun and novel way to enjoy their favourite brew.

The ad campaign parodies coffee commercials from the 80s and 90s

In 2019, Busch launched a limited-edition run of its beer in "Busch Latte" packaging. The cans, though filled with regular Busch Light beer, were branded as Busch Latte. The company also released a parody ad campaign that paid homage to coffee commercials from the 1980s and 1990s.

The ad, created by M&C Saatchi Sport & Entertainment, features the Busch Guy (the company's mascot) sleeping in past 11 a.m. on a weekend morning. When his friends notice he's still asleep, they open a can of Busch Latte, which causes Busch Guy to wake up and head to the kitchen. The ad is a playful take on the classic coffee commercials of the '80s and '90s, which often featured people waking up and starting their day with a cup of coffee.

The Busch Latte ad also includes a jingle in the style of the iconic Folgers coffee theme song. It captures the nostalgia of those decades with its fuzzy, washed-out footage and quirky tune. The campaign strategically targets millennials, who may recall these vintage coffee ads from their childhood, now with a playful twist.

The Busch Latte cans were available in select stores in seven states: Missouri, Iowa, Minnesota, North Dakota, South Dakota, Nebraska, and Kansas. The limited-edition packaging and regional availability created a sense of exclusivity and urgency for drinkers who wanted to join in on the fun. This marketing strategy, leveraging nostalgia and limited-time offerings, has proven successful in generating buzz and engaging consumers.

While the Busch Latte cans contain the same familiar Busch Light beer, the whimsical campaign and packaging offer a refreshing and light-hearted twist on the traditional brew, providing a unique experience for fans of the brand.

The nickname 'Busch Latte' is a colloquialism that has been around for a while

The nickname Busch Latte is a colloquialism that has been around for a while. Its origins are uncertain, but it is believed to have started as a slang term used by middle-class kids in Massachusetts to refer to Busch Light. The term may have come about due to the beer's light colour and low alcohol content, similar to that of a latte. Over time, the nickname gained popularity, especially in the Midwest, and became an affectionate and humorous way for people to refer to their drink of choice.

The term Busch Latte took on a life of its own, becoming a cultural phenomenon and a symbol of Midwest pride. It also became widely used on social media platforms, with people posting pictures of themselves drinking Busch Light with the hashtag #BuschLatte. The beer brand itself embraced the nickname and launched a limited-edition can with the new label. The cans were available in a 30-pack and distributed across seven Midwestern states: Missouri, Iowa, Minnesota, North Dakota, South Dakota, Nebraska, and Kansas.

The limited-edition release was accompanied by a parody commercial that paid homage to the coffee ads of the 1980s and 1990s. The ad, starring the Busch Guy, played with the idea of waking up with a Busch Latte instead of a cup of coffee. While the campaign was lighthearted, some critics questioned whether it promoted drinking beer first thing in the morning or encouraged excessive drinking.

The popularity of the nickname Busch Latte also led to the creation of various merchandise, including t-shirts, hats, and koozies. It has become deeply intertwined with a sense of humour and irony, often used to describe the act of drinking a cheap beer in a fancy setting. The term has taken on a life of its own, evolving into a cultural phenomenon that represents the laid-back, easy-going lifestyle associated with the Midwest.

Whether you're a longtime fan of Busch Light or just discovering it, the nickname Busch Latte adds a playful twist to the drinking experience, showcasing the power of slang and the ever-evolving nature of language in our society.

Frequently asked questions