
Carling Black Label is a lager distributed by the Carling Brewing Company. It was introduced to the UK in 1952 and is now available in several countries, including Australia. In Australia, the beer is known as Carling Black Label. It has won several awards, including a gold medal at the 2010 Australian International Beer Awards.
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Carling Black Label is the name of the brand in Australia
Carling Black Label is a lager distributed by Carling Brewing Company. The company has been brewing lager-style beers since the 1870s, but its original focus was on ale. In 1927, the company renamed its Black & White Lager to Black Label as part of a corporate re-branding.
Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged it into his Canadian Breweries Limited (CBL). Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the first beer to be brewed on a mass international scale. It became particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.
Carling Black Label has won several awards, including a gold medal at the 2010 Australian International Beer Awards. The brand has been undergoing a subtle revolution to make it more contemporary, sophisticated and cosmopolitan.
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Carling Black Label is a lager distributed by Carling Brewing Company
Carling Black Label is the name of the brand in Australia, Canada, and South Africa. In Ireland and the United Kingdom, the beer has been sold simply as Carling since 1997. In Sweden, it is known as Carling Premier.
Carling Black Label has won numerous awards, including a gold medal at the 2010 Australian International Beer Awards. The brand has been undergoing a subtle revolution to make it more contemporary, sophisticated and cosmopolitan.
Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company.
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Carling Black Label is available in select markets in the US
Carling Black Label is also available in Australia, where it is known simply as Carling Black Label. The brand has a strong presence in Commonwealth countries, including the United Kingdom, New Zealand and South Africa. In 1996, Carling Black Label was honoured at the World's Best Bottled Lager competition, and it has since won 19 more awards, including a gold medal at the 2010 Australian International Beer Awards. The brand has undergone a subtle revolution to make it more contemporary, sophisticated and cosmopolitan, appealing to a new generation of self-made men.
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Black Label is well-known throughout the former British Empire
Carling Black Label is the name of the brand in Australia, Canada and South Africa. In Ireland and the UK, the beer is simply known as Carling. Black Label is well-known throughout the former British Empire, where it was promoted with the slogan "Hey Mabel, Black Label!". During the 80s and 90s, the slogan was "I bet he drinks Carling Black Label!", a reworking of an unsold campaign for the UK Milk Marketing Board.
Carling Black Label is a lager distributed by the Carling Brewing Company. Although its original focus was on ale, Carling has brewed lager-style beers since the 1870s. In 1927, as part of a corporate re-branding, the company renamed its Black & White Lager to Black Label. Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged it into his Canadian Breweries Limited (CBL), which grew to be the world's largest brewing company. Under Taylor, Black Label was promoted as CBL's flagship brand and went on to become the first beer to be brewed on a mass international scale, becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa.
In 1979, after several years of intense pressure from Miller and Anheuser-Busch, Carling was bought out by the Heileman Brewing Co. of La Crosse, Wisconsin. Carling and the Black Label brand are currently owned by the Molson Coors Brewing Company. Though no longer widely distributed in the US, Black Label is still available in select markets, notably metro Detroit, and remains the official beer of Beer Frisbee.
In the 1990s, Carling Black Label began to win major awards in brewing competitions. By 1996, it had been honoured twice at the World's Best Bottled Lager competition. Since then, Carling Black Label has won 19 more awards, the latest being a gold medal at the 2010 Australian International Beer Awards.
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Carling Black Label has won 21 awards
Carling Black Label is a lager distributed by Carling Brewing Company. It was first introduced to the United Kingdom in 1952 and is now available in several countries, including Australia, Canada, New Zealand, South Africa, and the United States.
Carling has a long history dating back to the 1870s when it began brewing lager-style beers. The company has undergone several corporate rebrandings and mergers, including with the Brewing Corporation of Ontario (BCO) in 1930 and Canadian Breweries Limited (CBL) in 1937. Under the leadership of E. P. Taylor, Carling became a flagship brand and was mass-produced internationally, particularly in Commonwealth countries.
Carling Black Label is well-known for its catchy slogans, such as "Hey Mabel, Black Label!" and "I bet he drinks Carling Black Label!", which contributed to its popularity. The brand has also adapted to local cultures, as seen by its association with the Egyptian football club Zamalek in South Africa due to their shared colours of black, white, and red.
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Frequently asked questions
Carling Black Label is available in Australia. It is a lager distributed by Carling Brewing Company.
Carling Black Label is the name of the brand in Australia, Canada and South Africa.
Carling is no longer widely distributed in the US, but it is still available in select markets, notably metro Detroit.
Yes, Carling Black Label was introduced to the UK in 1952.