Goebel Beer: Where To Buy And Enjoy It

Goebel Beer was a product of the Goebel Brewing Company, which was founded in Detroit, Michigan, in 1873. The beer was locally popular in Detroit from the company's inception, and by the 1880s, Goebel was the city's third-largest brewery. It was eventually acquired by the Stroh Brewery Company, which was later acquired by the Pabst Brewing Company, which discontinued the Goebel brand at the end of 2005. While Goebel beer is no longer in production, vintage merchandise and memorabilia can be found on Etsy.

Goebel Beer on Etsy

If you're looking for Goebel Beer merchandise, Etsy has a wide range of products to choose from. You can find everything from clothing to home decor items that celebrate the brand and its history.

For example, you can find premium t-shirts, sweatshirts, and hoodies in adult and big and tall sizes featuring the Goebel Beer Detroit Vintage Brewery logo. These shirts come in a variety of colours and styles, including crewneck and pullover hoodies, so you can show off your love for Goebel Beer in comfort and style.

Etsy also offers a variety of Goebel Beer accessories, such as bottle openers, stickers, and signs. You can find vintage bottle openers with the Brewster the Goebel Booster character, as well as bottle opener necklaces featuring the German Eagle emblem. Stickers with the Goebel Beer label, shield, and Brewster Rooster logo are also available in various sizes, perfect for adding a touch of Goebel to your laptop, water bottle, or car window.

If you're looking for something more decorative, Etsy has Goebel Beer bar signs, framed advertising prints, and even a Goebel Detroit Beer Bar Tavern Advertising Wall Clock Sign. These items are perfect for adding a touch of vintage charm to your home bar or man cave.

In addition to these items, Etsy also offers rare and unique Goebel Beer collectibles, such as vintage beer steins, mugs, and glasses. These items are perfect for those who appreciate the history and craftsmanship of the Goebel Brewing Company.

So whether you're a collector, a fan of vintage advertising, or just looking for a cool new shirt, Etsy has a variety of Goebel Beer merchandise to choose from. With so many options, you're sure to find something that suits your taste and helps you showcase your love for this classic beer brand.

Pabst Brewing Company

The Pabst Brewing Company is an American company that was founded in 1844 by Jacob Best. By 1889, the company was named after Frederick Pabst. Pabst is headquartered in San Antonio, Texas, and is currently owned by Blue Ribbon Partners, an investment platform led by American beer and beverage entrepreneur Eugene Kashper.

Pabst outsources the brewing of over two dozen brands of beer and malt liquor, including its flagship Pabst Blue Ribbon, as well as brands from many defunct breweries. Some of the brands that Pabst has brewed include:

• P. Ballantine and Sons Brewing Company
• G. Heileman Brewing Company
• Lone Star Brewing Company
• Pearl Brewing Company
• Olympia Brewing Company
• Rainier Brewing Company
• Stroh Brewery Company

Pabst has a long and interesting history, including a period during Prohibition when it stopped making beer and switched to cheese production, selling over 8 million pounds of Pabst-ett Cheese.

In the 1970s and 1980s, Pabst acquired the Stroh Brewery Company and its brands, including Goebel, a Detroit-based brewery that operated from 1873 to 1964. Goebel was known for its light lager, which was golden in colour and drier than most beers of that era. The brand was discontinued by Pabst at the end of 2005.

Today, Pabst continues to be a prominent name in the beer industry, with a focus on providing good beer at a fair price.

Goebel's Detroit connection

The Goebel Brewing Company was a fixture of Detroit's east side, at Rivard and Maple streets, from 1873 to 1964. The company was founded by August Goebel Sr., an immigrant from Prussia who settled in Detroit after initially planning to go to Chicago. During the Civil War, Goebel fought for the Union Army and, after the war, he and his partner Theodore Gorenflo founded the brewery.

Goebel's German-style, dry, light lager was an instant hit and, by the 1880s, it was the third-largest brewery in Detroit. The beer was marketed as being "from the cypress casks of Goebel". The company expanded rapidly, with a new facility built in 1879, and further expansions in 1890, 1891, and 1893.

Goebel's popularity continued to grow, and by the 1940s, it was available in many states, with an ad campaign featuring famous eateries that used Goebel beer as an ingredient. The longtime mascot of the company was a "thunder eagle", but this was changed during World War II due to its resemblance to a Nazi symbol. In the 1950s, the mascot became Brewster the Rooster, and the company began selling 8-ounce "Bantam" cans.

Goebel hit its peak in the 1950s, reaching a production of 1.3 million barrels of beer in 1953. However, the company struggled after a brewery workers' strike in 1958, and its sales continued to decline. The brewery was sold in 1964 to Stroh's, which continued to bottle the brand as a low-priced budget beer. Eventually, the Pabst Brewing Company acquired Stroh's and discontinued the Goebel brand at the end of 2005.

Where to buy in-store

Goebel Beer is no longer in production, having been discontinued by Pabst Brewing Company at the end of 2005. However, you can still find Goebel Beer memorabilia and vintage items in stores.

Etsy, for example, offers a wide range of Goebel Beer merchandise, including clothing, stickers, and vintage advertisements. You can browse Etsy's collection of Goebel Beer-themed items by visiting their website and searching for "Goebel Beer" or "Goebel Beer Detroit" in the search bar.

Additionally, some users on the beer-focused website Untappd have mentioned purchasing Goebel Beer from physical stores. These stores include Convenient Food Mart, Country Garden 6 Pack & Cigarettes, and Woodbury Market. However, as these check-ins range from 2020 to 2024, it's uncertain whether these stores still carry Goebel Beer.

It's worth noting that Goebel Beer may be hard to find in stores, as one Untappd user mentioned that it's "hard to find anymore." Nevertheless, if you're specifically looking for Goebel Beer-related items and merchandise, Etsy is a good place to start your search.

Goebel's online reviews

Goebel Beer, a light lager, was produced by the Goebel Brewing Company, which was founded in Detroit, Michigan, in 1873 by August Goebel, Sr. and Theodore Gorenflo. The company was acquired by Stroh Brewery in 1964, and the Goebel brand was discontinued by Pabst Brewing Company (which acquired Stroh's and its other brands) at the end of 2005.

Reviews from BeerAdvocate:

Reviewed by Buckeye55 from North Carolina (2.85/5): "Drank a ton of this stuff in my teens and early twenties. Was dirt cheap and tasted good compared to others in the price range. Honestly, it's not quite at the average level, but it's not far off."

Reviewed by pat61 from Minnesota (3/5): "An innocuous beer that was cheap. Possibly better than some sold at the same price point. My dad used to drink it, and I would sneak cans when I was underage."

Reviewed by Pylon_Johnson from New York (2.84/5): "This is the beer you used to swipe a can of out of grandpa's fridge when you were a kid. [...] It was always mocked by my friends who liked the Beast or Nattie light, but they didn't know what they were missing. In all honesty, Goebel was a very average beer in a price range of mostly putrid swill for alternatives. Light, crisp, easy to drink, slightly metallic. But overall, better than most alternatives if you had five bucks and wanted a buzz. I miss it."

Reviewed by giblet from Ohio (2.35/5): "Used to like it cuz it was cheap. And it was good. Not sure where it can be had. Not that I would drive miles for it, but if I come across it, I will buy it."

Reviewed by chuckm from Indiana (3.51/5): "Lucked into this after not having seen it in years. While this is not a beer to impress your friends with, it is pretty good for an inexpensive macro. After reacquainting myself with Goebel, I won't apologize for saying it is a good BBQ or lawnmower beer."

Reviewed by dedrinker from Kansas (1.58/5): "This stuff really bummed me out. [...] It was dirty tasting and really went down harsh. Maybe it was really stale because nobody buys much, but oh boy!"

Reviewed by flaminghomer from Indiana (1.75/5): "Very clear, very cheap, big foamy head, zero lace towards the bottom. Boring taste, boring smell, I like the can. Kinda well, what was I expecting? I got a twelve-pack of this at Kroger for five bucks."

Reviewed by Frozensoul327 from Michigan (2.9/5): "Not a bad beer, but more akin to old timers, I would presume. It displayed a short-lived foamy head that dissipated over a few seconds, and a light golden color (just as advertised on the side of the can). The initial thing I noticed was a stronger than the normal scent of alcohol, and the overall flavor was consistent with what you would expect from the smell."

Reviewed by AtLagerHeads from Ohio (2.35/5): "Another one of the many small regional beers it is a shame to lose. Though this was never a killer beer, it satisfied a market need that has disappeared. Typical of the pale lager style, it is light in the major areas of discrimination and very watery. Not a good go-to beer, it is still BTB."

Reviewed by proc from Michigan (1.15/5): "This was one of my dad's beers growing up. It's not good at all. I can't believe dad drank this stuff for years (he drinks Miller Lite now, which isn't a huge step up, but I digress...). We used to refer to this a 'Joe-Bell' (say it in a French accent) and refer to it as a 'fine French import'."

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