
He'Brew Beer was founded by Jeremy Cowan in San Francisco in 1996. Cowan initially distributed his first beer himself out of the trunk of his grandmother's Volvo in the San Francisco Bay area. In 1997, Anderson Valley Brewing Company began brewing He'Brew, and the brand's distribution expanded to small craft beer wholesalers in California, Chicago, and New York. In 2003, Shmaltz moved production to Mendocino Brewing Company's facility in Saratoga Springs, New York. The company marked its 25th anniversary in September 2021 with the announcement of the final season for the Shmaltz brand.
Characteristics | Values |
---|---|
Company | Shmaltz Brewing Company |
Founder | Jeremy Cowan |
Year founded | 1996 |
Location | San Francisco |
Year closed | 2021 |
Year-round line | Hop Manna IPA, Hop Momma IPA |
Specialty releases | 7th Street Blonde, Village IPA |
What You'll Learn
- He'Brew Beer was initially distributed by its founder, Jeremy Cowan, in the San Francisco Bay area
- The beer was then brewed by the Anderson Valley Brewing Company and distributed in California, Chicago and New York
- In 2003, production moved to Saratoga Springs, New York
- He'Brew was sold in liquor stores across the country
- The brand was discontinued in 2021
He'Brew Beer was initially distributed by its founder, Jeremy Cowan, in the San Francisco Bay area
He'Brew was originally primarily known for its He'Brew flagship brand, but the company also produces a large line of Shmaltz Brewing beers and numerous other brands including 518/838 craft beers and the Alphabet City Brewing brand. It also produced Coney Island Craft Lagers until that brand's acquisition by Boston Beer Company in 2013.
Shmaltz Brewing now sells across the U.S. East Coast and select other U.S. markets. As of 2021, its year-round line includes Hop Manna IPA, Hop Momma IPA, and numerous ongoing specialty releases. Year-round Alphabet City releases include 7th Street Blonde and Village IPA.
In 2021, Cowan decided to close the spigot on the He'Brew brand, which had brought high-quality craft beer and innumerable Jewish puns to weddings, bar mitzvahs, and liquor stores around the country.
Best Places to Buy Ginger Beer in Montreal
You may want to see also
The beer was then brewed by the Anderson Valley Brewing Company and distributed in California, Chicago and New York
He'Brew Beer was initially distributed by its founder, Jeremy Cowan, out of the trunk of his grandmother's Volvo in the San Francisco Bay area. In 1997, the Anderson Valley Brewing Company began brewing He'Brew, and the brand's distribution expanded to small craft beer wholesalers in California, Chicago, and New York.
The Anderson Valley Brewing Company is based in Boonville, California and is known for its unique and innovative beers. The company was founded in 1987 and has since become a well-respected craft brewery, distributing its beers across the United States.
He'Brew Beer was one of the first beers produced by the Anderson Valley Brewing Company, and it quickly gained popularity, especially in the Jewish community. The beer was inspired by ingredients mentioned in the Old Testament, such as pomegranates, and was created as a Hanukkah experiment by Cowan and his friends.
The expansion of distribution to California, Chicago, and New York allowed He'Brew Beer to reach a wider audience and establish itself as a successful craft beer brand. The brand's unique and playful identity, incorporating Jewish puns, helped it stand out in the competitive craft beer market.
In 2003, the Shmaltz Brewing Company, which owned the He'Brew brand, moved its production to the Mendocino Brewing Company's facility in Saratoga Springs, New York. This move allowed the company to increase its production capacity and expand its distribution network.
Green Bay, Wisconsin: Beer Buying Hours
You may want to see also
In 2003, production moved to Saratoga Springs, New York
In 2003, production of He'Brew Beer moved to Saratoga Springs, New York. The beer was originally launched in San Francisco in 1996 by Jeremy Cowan, who distributed his first beer himself out of the trunk of his grandmother's Volvo in the San Francisco Bay area. In 1997, Anderson Valley Brewing Company began brewing He'Brew, and the brand's distribution expanded to small craft beer wholesalers in California, Chicago, and New York.
The move to Saratoga Springs, New York, was part of a shift in production for the brand. During this period, they began packaging Genesis Ale and Messiah Nut Brown Ale in six-packs. The move to Saratoga Springs also marked a change in the brand's distribution strategy, as they expanded their reach to the U.S. East Coast and select other U.S. markets.
The Saratoga Springs facility provided the brand with increased production capacity and allowed them to reach a wider audience. The move also placed the brand in close proximity to major cities such as New York City and Boston, facilitating their expansion into new markets.
The decision to move production to Saratoga Springs was likely influenced by a number of factors, including the availability of resources, labour, and distribution opportunities in the area. The facility may have offered more advanced equipment and technology, enabling the brand to increase their production capacity and meet the growing demand for their products.
The move to Saratoga Springs, New York, was a significant step in the growth and expansion of the He'Brew Beer brand. It allowed them to increase their production capacity, reach new markets, and solidify their presence on the U.S. East Coast. This strategic decision contributed to the brand's success and helped establish it as a prominent player in the craft beer industry.
OV Beer: Where to Buy in Pennsylvania
You may want to see also
He'Brew was sold in liquor stores across the country
He'Brew beer was sold in liquor stores across the United States. The brand was founded by Jeremy Cowan in 1996 in San Francisco, and was originally distributed out of the trunk of his grandmother's Volvo in the San Francisco Bay area. In 1997, Anderson Valley Brewing Company began brewing He'Brew, and the brand's distribution expanded to small craft beer wholesalers in California, Chicago, and New York. In 2003, Shmaltz moved production to Mendocino Brewing Company's facility in Saratoga Springs, New York. During this period they began packaging Genesis Ale and Messiah Nut Brown Ale in six-packs.
He'Brew was known for its flagship brand, but the company also produced a large line of Shmaltz Brewing beers and numerous other brands including 518/838 craft beers and the Alphabet City Brewing brand. It also produced Coney Island Craft Lagers until that brand's acquisition by Boston Beer Company in 2013. He'Brew was sold across the U.S. East Coast and select other U.S. markets. As of 2021, its year-round line included Hop Manna IPA, Hop Momma IPA, and numerous ongoing specialty releases.
In 2021, Cowan decided to close the brand that brought high-quality craft beer and innumerable Jewish puns to weddings, bar mitzvahs and liquor stores around the country. Cowan said that he felt he had "covered most of the country at some point or other" and that he was happy the closing of He'Brew wouldn't mean the loss of any of his employees.
Japanese Beer Glasses: Where to Buy Small, Authentic Glassware
You may want to see also
The brand was discontinued in 2021
The He'Brew Beer brand was discontinued in 2021. The brand was originally launched in San Francisco in 1996 by Jeremy Cowan, who distributed his first beer himself out of the trunk of his grandmother's Volvo in the San Francisco Bay area. In 1997, Anderson Valley Brewing Company began brewing He'Brew, and the brand's distribution expanded to small craft beer wholesalers in California, Chicago, and New York. In 2003, Shmaltz moved production to Mendocino Brewing Company's facility in Saratoga Springs, New York. During this period, they began packaging Genesis Ale and Messiah Nut Brown Ale in six-packs.
The brand was known for its high-quality craft beer and innumerable Jewish puns, which were featured at weddings, bar mitzvahs, and liquor stores around the country. Cowan has been the face of He'Brew and its Shmaltz Brewing Company. The company marked its 25th anniversary in September 2021 with the announcement of the final season for the Shmaltz brand.
The decision to discontinue the brand was made by Cowan, who cited the challenges of building a beer brand and the impact of the COVID-19 pandemic as factors in his decision. Cowan also felt that he had accomplished more than he had imagined possible with the brand and was ready to pursue new opportunities. He remains the owner of Alphabet City Brewing Company and 518, a brewery in upstate New York, and plans to continue consulting in strategy, sales, marketing, and business development.
Mamba Beer: Where to Buy This Popular Beverage
You may want to see also
Frequently asked questions
He'Brew beer was originally sold out of the trunk of founder Jeremy Cowan's grandmother's Volvo in the San Francisco Bay area. It was then brewed by Anderson Valley Brewing Company and sold in small craft beer wholesalers in California, Chicago, and New York. In 2003, production moved to Saratoga Springs, New York.
No, He'Brew beer is no longer in production. The brand was discontinued in 2021 after 25 years.
Jeremy Cowan is also the founder of Alphabet City Brewing Company and 518, a brewery in upstate New York. He also produced Coney Island Craft Lagers until the brand was acquired by Boston Beer Company in 2013.
He'Brew beer was inspired by ingredients mentioned in the Old Testament. The initial brew was a Hanukkah experiment where Cowan and friends squeezed pomegranates to produce juice for the beer.