Country music star Luke Combs has released a limited-edition custom can of Miller Lite beer, called 'Beer Never Broke My Heart', which is also the name of his 2019 song. The cans are not yet available for purchase in stores, but fans speculate that they will be available at Combs' upcoming arena tour stops. The beer is described as a fine pilsner.
What You'll Learn
Luke Combs' Miller Lite beer collaboration
Country music star Luke Combs has teamed up with Miller Lite for a unique collaboration, bringing together music and beer. This partnership began in 2022, with the release of a limited-edition custom can, featuring Combs' name and a unique design. The collaboration has since expanded, with new merchandise, a concert tour, and a sweepstakes contest.
The 2024 collaboration includes a custom 16-oz Miller Lite can, designed by Combs. The can features a guitar headstock with American traditional tattoo-style text that reads "Beer Never Broke My Heart", inspired by his 2019 song of the same name. The front of the can includes the Miller Lite logo and Combs' name. These cans are highly anticipated by fans and are expected to be available at Combs' upcoming arena tour stops.
In addition to the custom cans, Combs and Miller Lite have released the Miller Lite x Luke Combs Tour Trucker, a special edition hat. This hat showcases Combs' signature vintage style and also serves as a potential ticket to one of his shows. The hat was sold through a limited online release and at subsequent in-person releases, with each purchase including an automatic entry to a sweepstakes contest to see Combs perform live.
The sweepstakes contest is a joint effort between Combs and Miller Lite, offering fans a chance to win a trip to see Combs in concert on his "Growin' Up and Gettin' Old" 2024 tour. This tour kicked off in Milwaukee, Wisconsin, where Combs visited the Miller Lite brewery, and will continue with stadium dates in 13 cities across North America. The sweepstakes began on March 3 and will end on September 30, giving fans an extended opportunity to win.
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'Beer Never Broke My Heart' song
"Beer Never Broke My Heart" is a song co-written and recorded by American country music singer Luke Combs. It is the first single from his second studio album, "What You See Is What You Get", released on Columbia Records Nashville.
Combs wrote the song with Randy Montana and Jonathan Singleton, and Scott Moffatt produced the track. The song was first performed acoustically in concert in January 2018.
The lyrical theme revolves around the disappointments in life, with the chorus concluding that "long-neck, ice-cold beer never broke my heart". The song has a distinctive guitar riff that blends hard rock and country influences.
"Beer Never Broke My Heart" topped the Billboard Country Airplay chart in August 2019, becoming Combs' sixth consecutive number-one hit. It has since been certified 6x Platinum by the RIAA and sold over 321,000 copies in the United States as of March 2020.
The song's music video, released in 2019, features Combs performing in a small dive bar reminiscent of his early career gigs. A 360-degree video was also filmed in Tacoma, Washington, and premiered in December 2019.
The song has been described as a "drinking anthem" and a "country hit for the digital streaming generation", showcasing Combs' ability to straddle country and rock genres and appeal to a diverse audience.
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'Beer Never Broke My Heart' merchandise
If you're a fan of Luke Combs' hit song "Beer Never Broke My Heart", there is a wide range of merchandise available to show your appreciation. Here are some options for "Beer Never Broke My Heart" merchandise:
T-Shirts and Tanks
A popular choice for merchandise is t-shirts and tank tops, which can be found on Amazon, Redbubble, and Etsy. These shirts often feature lyrics from the song, such as "Long Neck, Ice Cold Beer Never Broke My Heart", and come in various styles like fitted V-neck, scoop neck, and racerback. Some designs are specifically marketed towards women, while others are unisex.
Hats
For those who want to keep the sun out of their eyes or hide their hair on a bad hair day, there are trucker hats with "Beer Never Broke My Heart" designs available on Amazon and Etsy. These hats are adjustable and come in a variety of colors.
Stickers
Redbubble offers a range of stickers featuring song lyrics and other related designs. These stickers can be used to decorate laptops, phones, water bottles, or any other smooth surface.
Hoodies
For colder days, you can stay warm and stylish with a "Beer Never Broke My Heart" hoodie, available on Redbubble and Etsy. These pullover hoodies feature designs inspired by the song and are perfect for lounging or running errands.
Can Coolers
Amazon offers a "Beer Never Broke My Heart" can cooler, perfect for keeping your beverage cold while showing your love for the song.
Other Merchandise
In addition to the items mentioned above, there are other unique merchandise options available, such as a throw blanket, a face mask, and a tumbler mug, all featuring designs inspired by the song. These items can be found on Redbubble and Etsy.
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'Beer Never Broke My Heart' sweepstakes
Miller Lite and country music star Luke Combs have teamed up once again for a concert tour collaboration, bringing fans new merchandise, a sweepstakes, and more. The partnership sees the two brands come together for another North American tour, with Miller Lite by Luke Combs' side.
The Beer Never Broke My Heart Sweepstakes
Miller Lite and Luke Combs are offering fans the chance to win a trip to see Combs perform live on his "Growin' Up and Gettin' Old" 2024 tour. The sweepstakes, which began on March 3 and will end on Sept. 30, is open to fans who enter their information on the Miller Lite website. The sweepstakes also includes other prizes from Miller Lite.
The Beer
Combs' custom 16-oz Miller Lite can features a guitar headstock with American traditional tattoo-like text that reads "Beer Never Broke My Heart," a reference to his 2019 song of the same name. The front of the can includes Combs' name under the traditional Miller Lite logo. It is unclear when these cans will be available for purchase in stores, but fans speculate they will be sold at Combs' upcoming arena tour stops.
The Merch
Miller Lite and Combs have also released a special edition hat, the Miller Lite x Luke Combs Tour Trucker. The hat, which features Combs' signature vintage style, is also a potential ticket to one of his shows. Each hat purchased is an automatic entry in a sweepstakes contest, giving fans a chance to see Combs at a summer show of their choosing.
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Beer Can lyrics
In "Beer Never Broke My Heart", Luke Combs sings about everything else in life that can hurt a person, but concludes that beer is the only safe bet. The song's lyrical theme explores the various things and people that have disappointed the narrator, but the chorus asserts that "long-neck, ice-cold beer never broke my heart".
"Beer Can" is a song by Luke Combs that appears as track 4 on "This One's For You Too". The lyrics describe how drinking beer is the most intriguing way the singer unwinds after a tiring week. The song begins by detailing the singer's work schedule, which includes a 9-5 job with minimum wage and only a few days of vacation. Combs sings about how he plans to spend his resting days drinking beer, highlighting that any flavor, size, or brand will do. He continues this theme into the second verse, where he wakes up from a possible hangover, meets a new girlfriend, and keeps drinking until Sunday.
The bridge of the song acknowledges that it's now Sunday, and the singer is freaking out because he can't handle five days without drinking. This leads into the final chorus, where Combs asserts that picking up a beer can makes him feel like Superman, and he doesn't care that it's Sunday because he's going to keep drinking.
The song received a gold certification from the RIAA in March 2023.
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Frequently asked questions
It is unclear where you can buy Luke Combs beer in-store. Fans speculate that the cans will be available at Combs' upcoming arena tour stops.
You can buy Luke Combs beer merchandise online at Amazon and Etsy.
The name of the beer is "Beer Never Broke My Heart", a nod to Comb's 2019 song of the same name.