Best Places To Buy Madrí Beer

Madrí Excepcional is a European-style lager with 4.6% ABV. It is produced in the United Kingdom by Coors with some input from their Spanish brewery subsidiary in Toledo La Sagra. It is also brewed in Canada by Molson Coors for the Canadian market. The beer was introduced to pubs in 2020 and, by 2022, became one of the 10 best-selling lagers in the United Kingdom. It is available in cans and bottles in supermarkets, off-licences, and convenience stores. You can buy Madrí in the UK from off-licence retailers including Sainsbury’s, Tesco, Morrisons, and Asda.

Buy Madrí beer online

Madrí Excepcional, the Spanish-style lager that's taken the UK by storm, is available to buy online from select retailers.

Madrí Excepcional

Madrí Excepcional is a European-style lager with 4.6% ABV. It was initially developed and brewed for the British and Irish markets and introduced to pubs in 2020. By 2022, it had become one of the 10 best-selling lagers in the UK.

The beer is produced in the UK by Coors with input from their Spanish brewery subsidiary in Toledo La Sagra. It is also brewed in Canada by Molson Coors for the Canadian market.

Where to Buy Madrí Beer Online

Madrí beer is available to buy online from select retailers, including:

• LCBO
• Trolley.co.uk
• Sainsburys
• Tesco
• Morrisons
• Asda

Madrí's Rise to Fame

Madrí's popularity is largely due to its clever marketing, which plays on its Spanish associations. The packaging features a chulapo man in a cap and houndstooth waistcoat, and the slogan "El Alma de Madrid" ("the soul of Madrid"). However, despite its branding, Madrí is not brewed in Spain but in various sites across the UK, including Yorkshire.

Madrí's launch was the most successful in hospitality for 16 years, with sales of £109.3 million between 2021 and 2022, making it the highest-value alcohol brand in its first year.

Madrí is now the sixteenth biggest draught beer brand in British pubs, serving around 15 million litres in the year to June 2022.

What People Think of Madrí

Madrí has received positive reviews from customers, who describe it as a "lovely, crisp and refreshing lager" that is "light but still full of flavour".

So, if you're looking to buy Madrí beer online, be sure to check out the retailers mentioned above!

On-premise venues in the UK

Madrí Excepcional, a 'modern lager' first brewed by the La Sagra brewery in Madrid, has become widely available in the UK since its launch in 2020. It is now one of the fastest-growing beers in the UK and is available in more than 9,500 venues.

Madrí Excepcional is available in more than 9,500 on-premise venues in the UK, including pubs, restaurants, and bars. The brand has a strong presence in British pubs, with a focus on bringing the "vibrancy, warmth, and progressive spirit of modern Madrid to the UK".

Pubs

Madrí Excepcional can be found in many pubs across the UK, offering consumers a taste of Madrid. The brand has partnered with various pubs to offer its unique lager, contributing to its growing popularity.

Restaurants and Bars

In addition to pubs, Madrí Excepcional is also available in numerous restaurants and bars across the UK. The brand targets venues that align with its image of modern Madrid, aiming to provide consumers with an immersive experience that goes beyond just the taste of the beer.

Beer Shops

Madrí Excepcional can also be purchased from beer shops and online retailers in the UK. These shops offer a wide range of craft beers, including Madrí Excepcional, and provide convenient options for consumers to purchase and enjoy at home.

Online Retailers

Online retailers, such as Beer Shop HQ, Beer Merchants, and RAD Beer, offer convenient options for consumers to purchase Madrí Excepcional and have it delivered directly to their homes. These retailers often provide free shipping for orders above a certain amount, making it easy and accessible for UK customers to enjoy this popular Spanish lager.

Pubs in the UK and Ireland

Madrí Excepcional is a unique collaboration between the brewers of La Sagra and Molson Coors. It has all the characteristics of a modern European lager, full of flavour and aroma at 4.6% ABV with a light golden colour. Crisp, clean, and refreshing, Madrí Excepcional has a smooth, well-rounded taste profile with a short, bitter finish. Madrí Excepcional was launched in the UK and Ireland in October 2022 and is available in pubs, bars, and restaurants.

Madrí Excepcional is available in pubs across the UK and Ireland. In the UK, Madrí Excepcional is available in more than 7,500 venues, including The Sun in Covent Garden, London. As of late March 2022, Madrí Excepcional was available in over 120 pubs in Ireland.

On Tap

Madrí Excepcional is available on draught in on-premise venues across the UK and Ireland.

Fabrica Excepcional bar, Madrid

Fabrica Excepcional is a unique bar in the heart of Madrid, Spain, that offers a wide range of beers, including the famous Madrí Excepcional. With a vibrant and modern interior, this bar is the perfect place to enjoy a refreshing beer and some delicious tapas.

About Madrí Excepcional Beer

Madrí Excepcional is a European-style lager with a 4.6% ABV. It was first introduced to the market in 2020 and quickly became one of the top-selling lagers in the United Kingdom. The beer is produced by Coors, a well-known brewery, in collaboration with La Sagra, a Spanish craft brewery.

Fabrica Excepcional's Atmosphere

The bar has a lively and welcoming atmosphere, with a modern industrial decor. The walls are adorned with beer memorabilia and local artwork, creating a unique and interesting space. The bar is often filled with a mix of locals and tourists, all united by their love for good beer.

Beer Selection at Fabrica Excepcional

Fabrica Excepcional offers a diverse range of beers, with a focus on local and craft options. Of course, they have Madrí Excepcional on tap, serving it ice-cold and with a perfect head. In addition to Madrí, they offer a rotating selection of Spanish craft beers, allowing visitors to explore the diverse flavours of the country's burgeoning craft beer scene.

Pairing Beer with Tapas

To complement their beer selection, Fabrica Excepcional offers a variety of traditional Spanish tapas. From crispy patatas bravas to juicy grilled meats, their menu is designed to enhance the flavour of the beers on offer. The bar also provides suggestions for ideal beer and food pairings, ensuring their guests can fully appreciate the taste profiles of both.

Location and Accessibility

Conveniently located in the centre of Madrid, Fabrica Excepcional is easily accessible by public transport or a short walk from many of the city's top attractions. The bar is committed to providing an enjoyable and inclusive experience for all, with accessible entrances and seating options.

Canada

Madrí Excepcional, a Spanish-style lager, is available in Canada. It was launched in the country by Molson Coors Beverage Company in February 2024, following its success in the United Kingdom, where it became the second-largest above-premium lager in on-premise locations and the third-largest world beer across all channels.

Madrí Excepcional is a collaboration between Molson Coors and La Sagra, a brewery located near Madrid in Toledo, Spain. The beer has an alcohol content of 4.6% ABV and embodies the essence of contemporary and traditional elements of Madrid. The brand's identity centres around the "Chulapo," a term used to describe a group of people from 19th-century Madrid known for their elaborate style and cheeky attitude. This figure is featured on the product packaging.

Madrí Excepcional is available for purchase in Canada in two formats. Firstly, it is sold on draught in on-premise venues such as pubs and restaurants. Secondly, it can be found on the shelves of key retail locations across the country in six- and 12-packs of 473-mL cans. The beer is positioned within Molson Coors' roster of high-end offerings and targets urban trendsetters who appreciate European-style beers.

The launch of Madrí Excepcional in Canada was accompanied by a significant investment in marketing and brand exposure through television, social media, and digital media channels. The brand also formed high-profile partnerships and activations to align itself with progressive art, food, and music cultures. This comprehensive marketing strategy aimed to capture the "soul of Madrid" and showcase the beer's distinct Spanish vibe, connecting with Canadian consumers seeking a refreshing and authentic Spanish beer option.

Frequently asked questions