The Best Places To Buy A Molson Canadian Beer Fridge

The Molson Canadian beer fridge is a marketing campaign by Molson Coors Canada that first appeared in 2013. The original version of the fridge was placed in random locations in Europe and could only be opened with a Canadian passport. The campaign was a success, leading to increased sales of Molson Canadian and a jump in the company's overall market share. Since then, Molson has released multiple new versions of the beer fridge, including one that unlocks via voice translation and one that opens when 'I am Canadian' is spoken in six different languages. While the fridges are usually placed in specific locations for promotional events, it is unclear whether they are available for purchase by consumers.

Molson Canadian beer fridge locations in Europe

In 2013, Molson Coors Canada and its ad agency, Rethink, placed two Molson Canadian beer fridges in random locations in Europe. These fridges were left in the streets of London and Brussels and in the rural English coastline and pastures in Belgium. These locations were chosen to play on Canada's international reputation as a nation of partiers.

The fridges were locked and could only be opened by scanning a Canadian passport. They were equipped with a modified webcam set to recognise passports from the 10 provinces and three territories of Canada. The webcam would snap a photo of the passport and unlock the fridge when it recognised the document as official.

The beer fridges were an advertising stunt to elicit pride in Canadians and to tap into Canadian nationalism. The concept proved to be a powerful branding symbol for Molson, with the company's overall market share jumping the year it was introduced, adding an estimated $6 million to the bottom line without any increases to the marketing budget.

Following the success of the initial campaign, Molson continued to use the beer fridge concept in subsequent marketing efforts, including during the Olympics in Sochi and in Canada Day campaigns. In 2015, Molson and Google collaborated on a new version of the beer fridge that unlocked when the phrase "I am Canadian" was spoken in six different languages. This version of the fridge made its public debut during the 2015 Pan Am/Parapan Am Games in Toronto, Ontario.

Molson Canadian beer fridge at the Winter Olympics in Sochi, Russia

The Molson Canadian beer fridge made its debut in 2013, and the brand has since recycled the fridge concept in various marketing campaigns. One notable appearance of the Molson Canadian beer fridge was at the Winter Olympics in Sochi, Russia, in 2014.

Molson Canadian, a Canadian beer company, shipped a fire-engine red beer fridge to Team Canada's Olympic House in Sochi. This fridge was fully stocked with free beer, but with a unique catch – it could only be opened with a Canadian passport. The fridge was equipped with an electronic passport reader that recognised the Canadian government seal, the font, and the word "Canada" on the passport. This innovative feature ensured that only Canadians or those with Canadian friends could access the free beer.

The idea behind the Molson Canadian beer fridge was to tap into Canadian nationalism and showcase a sense of national identity. The marketing campaign played on Canada's international reputation as a nation of partiers and aimed to provide a taste of home for Canadians competing or cheering for their country in a distant land. The campaign was a huge success, with the fridge becoming an iconic symbol of Molson in Canada.

The Molson Canadian beer fridge first appeared in a Canada Day television spot in 2013, capturing the attention of Canadians across the country. The ad agency ReThink, based in Toronto, originally came up with the concept as part of a Molson marketing campaign. The fridge then made its way across Europe, appearing in unexpected places such as England, France, and Belgium, before heading to the United States for the National Hockey League's Winter Classic in January 2014. Finally, it arrived in Sochi just in time for the Winter Olympics.

The Molson Canadian beer fridge has proven to be a powerful branding symbol for the company. In a challenging market with waning beer consumption, Molson's overall market share jumped in 2013, adding an estimated $6 million to their bottom line without any increases in their marketing budget. The success of the beer fridge concept has led Molson to continue incorporating it into their marketing efforts, including at the Winter Olympics in Sochi, where it provided a unique and memorable experience for Canadians.

Molson Canadian beer fridge at the 2015 Pan Am/Parapan Am Games in Toronto, Ontario

The Molson Canadian beer fridge made its debut at the 2015 Pan Am/Parapan Am Games in Toronto, Ontario, between July 11 and July 25. The iconic fridge, which was located within the CIBC Pan Am Park on the Canadian National Exhibition grounds, was the result of a collaboration between Molson Canadian and Google. This iteration of the beer fridge featured a unique twist, requiring the phrase "I am Canadian" to be spoken in six different languages for the door to unlock.

The technology behind this innovative fridge was Google's Speech Recognition API, which allowed it to recognize up to 40 different languages, including French, Mandarin, Portuguese, and Hindi. When the phrase "I am Canadian" was spoken, the language used was displayed on a digital panel, and once six different languages were recognised, the fridge unlocked to reveal vintage Molson Canadian cans. This concept celebrated Canada's diversity and brought people from different cultures together over a cold beer.

The beer fridge had previously gained popularity during the 2014 Olympic Winter Games in Sochi, Russia, where a Canadian passport was required to unlock it. The 2015 version, however, took the concept a step further by incorporating Google's advanced language recognition technology. This new feature added a layer of complexity, challenging users to come together and speak the phrase in multiple languages to unlock the fridge.

Molson Canadian, as the exclusive beer and cider supplier for the Pan Am/Parapan Am Games, showcased the beer fridge at its Molson Canadian House. The house offered a relaxing space for athletes and attendees to watch live events, enjoy a pint of Molson Canadian or cider, and interact with the unique beer fridge. The debut of the beer fridge at the Games was highly anticipated, with a television spot featuring it being released ahead of the event.

The Molson Canadian beer fridge has become a symbol of Canadian identity and a powerful marketing tool for the brand. By incorporating the theme of diversity and leveraging Google's technology, the 2015 iteration of the beer fridge at the Pan Am/Parapan Am Games in Toronto, Ontario, further solidified its iconic status and created a memorable experience for attendees and viewers alike.

Molson Canadian beer fridge technology

The Molson Canadian beer fridge is an iconic part of the brand's marketing strategy, having first appeared in 2013. The original concept was created by Molson and its ad agency, Rethink, who built two fridges that could only be opened with a Canadian passport. These fridges were left in random locations in Europe, playing on Canada's reputation as a nation of partiers. The campaign was a huge success, and the beer fridge became central to Molson's marketing efforts during the Olympics in Sochi and in subsequent Canada Day campaigns.

Since its introduction, the Molson Canadian beer fridge has undergone several transformations, each time leveraging technology to create a unique and interactive experience for consumers. In 2014, the fridge was modified to only open when the Canadian National Anthem was sung to it. This iteration celebrated Canada Day and reinforced the brand's connection to Canadian culture and patriotism.

The most notable technological upgrade to the Molson Canadian beer fridge came in 2015, when Molson partnered with Google to create a voice-activated fridge. This version of the fridge utilized Google's Speech Recognition API and other Google technologies to recognize voice input in up to 40 different languages. The fridge would unlock only when it recognized the phrase "I am Canadian" (Molson's longtime marketing slogan) in six different languages. The language used was displayed on a digital panel, and the door would open to reveal vintage Molson Canadian cans.

The voice-activated Molson Canadian beer fridge made its public debut during the 2015 Pan Am/Parapan Am Games in Toronto, Ontario. This iteration of the fridge was designed to celebrate Canada's diversity and bring people from different cultures together over a Canadian beer. The technology behind the fridge was developed by digital studio ThinkingBox and showcased the power of Google's language recognition capabilities.

The Molson Canadian beer fridge has proven to be a powerful branding symbol for Molson Coors Canada, helping to boost the brand's market share and create a unique connection with consumers. The combination of technology and marketing has made the fridge a memorable and effective part of Molson's promotional strategy.

Molson Canadian beer fridge marketing campaigns

The Molson Canadian beer fridge has been a powerful marketing symbol for Molson Coors Canada, helping to boost sales and brand awareness, particularly around Canada Day. The iconic fridge was first introduced in 2013 by Molson and its ad agency, Rethink. Two fridges were placed in random locations in Europe, playing on Canada's reputation as a nation of partiers. The unique feature of these fridges was that they could only be opened by scanning a Canadian passport, making it a fun and interactive experience for Canadians abroad. The campaign was a huge success, leading to a jump in Molson's market share and an estimated $6 million added to the company's bottom line without any increase in marketing spending.

Following this initial success, Molson continued to incorporate the beer fridge concept into its marketing efforts, including during the Olympics in Sochi and subsequent Canada Day campaigns. The company enlisted the help of casting agents to find travellers from far-flung locations and sent them on a cross-country trip across Canada, with stops in Montreal, Toronto, and Vancouver, among other cities. These travellers were given challenges to explore and connect with locals, showcasing a sense of national identity and friendliness.

In 2015, Molson unveiled an even more innovative version of the beer fridge in time for Canada Day and the Pan Am Games in Toronto. This new fridge, developed in partnership with Google, featured voice recognition technology that could understand 40 different languages. The fridge would only open when individuals spoke the brand's tagline, "I am Canadian," in six different languages. This iteration emphasized Canada's multiculturalism and diversity, bringing people from different cultures together over a cold beer.

The marketing campaigns centred around the Molson Canadian beer fridge have been highly effective in engaging consumers and boosting sales. By incorporating technology, interactive experiences, and a sense of national pride, Molson has been able to create a powerful branding symbol that resonates with Canadians and helps the company stand out in a competitive beer market.

The beer fridge concept has evolved over the years, with Molson finding new ways to keep the message fresh and exciting. From passport scans to multilingual voice recognition, the campaigns have generated buzz and positive business results for the company. The success of these campaigns demonstrates the importance of innovative marketing strategies and the power of connecting with consumers through unique and memorable experiences.

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