In 2020, Guinness became the official beer of the University of Notre Dame's Fighting Irish alumni and fans, with a seven-year partnership uniting two Irish institutions. Special edition Notre Dame 8-packs of Guinness Draught cans are available in select US markets, including Indiana, New York, Chicago, and Boston. The partnership also includes a range of merchandise, such as pint glasses, apparel, and glassware, which can be purchased from the Guinness Webstore.
What You'll Learn
US markets that sell Notre Dame Guinness beer
In 2020, Guinness became the official beer of the University of Notre Dame's Fighting Irish alumni and fans. The seven-year partnership united two Irish institutions, with Guinness announcing that special edition Notre Dame 8-packs of Guinness Draught cans would be available in select US markets, including Indiana, New York, Chicago, and Boston.
The partnership was announced by former Fighting Irish quarterback Joe Montana, who said:
> "As a former player and an alum, Notre Dame has always had a special place in my heart, and on a trip with my family to Ireland, I fell in love with Guinness. A perfect pint is lighter and more delicious than I ever imagined. I also love that Guinness and Notre Dame have shared values – a respect for tradition, but also a relentless desire to win and a commitment to building an even better future."
You can find out where to buy Guinness beer near you by visiting the Guinness website, which offers a store locator. The Guinness Webstore also offers free shipping on orders over $150 to the US and Canada.
Brooklyn Heights Beer: Where to Buy?
You may want to see also
The history of the partnership between Guinness and Notre Dame
In the summer of 2020, Guinness announced a seven-year partnership with the University of Notre Dame's Fighting Irish alumni and fans, making it the official beer of Notre Dame football. The partnership brought together two brands with a shared connection to Irish heritage.
The collaboration was nearly two centuries in the making, with Guinness established in Dublin in 1759 and Notre Dame founded in 1842. The University's football tradition and loyal fan base, which extends beyond South Bend to New York, Chicago, Baltimore, and Dublin, offered Guinness a partnership delivering scale and impact in the North American market.
As part of the agreement, Guinness released special edition Notre Dame 8-packs of Guinness Draught cans in select US markets, including Indiana, New York, Chicago, and Boston. The brand also collaborated with Notre Dame legend and former Fighting Irish quarterback Joe Montana, who became the National Ambassador for the partnership. Montana helped launch the partnership by raising a Guinness toast to honour traditions old and new and led a national media campaign to introduce the partnership and promote responsible drinking.
The partnership between Guinness and Notre Dame aims to unite two Irish institutions and create new traditions, such as raising a Guinness toast to honour the Irish faithful, whether they are Irish by blood or in spirit. It also establishes a shared culture that prioritises responsible drinking, with Montana featured in promotional activities encouraging safe and moderate alcohol consumption.
Jackie O's Beer: Where to Buy and Try It
You may want to see also
Guinness' store in the US
In 2020, Guinness became the official beer of the University of Notre Dame's Fighting Irish alumni and fans. To commemorate this partnership, special edition Notre Dame 8-packs of Guinness Draught cans were released in select US markets, including Indiana, New York, Chicago, and Boston.
If you're looking to get your hands on some Guinness merchandise in the US, there are a few options to choose from:
Guinness Webstore US & Canada:
Guinness operates an official web store that serves both the US and Canadian markets. Here, you can find a range of Guinness-branded products, including:
- Glassware: The store offers various pint glass sets, such as the Guinness Toucan Pint Glass Twin Pack, the Classic Pint Glass Twin Pack, and the Ireland Collection Pint Glass Twin Pack. They also have a Notre Dame Collection, featuring a 16oz pint glass with the Notre Dame Fighting Irish Football Logo printed on the front.
- Apparel: The webstore offers a range of clothing items, including rugby jerseys, sweaters, hoodies, and t-shirts. For example, the Guinness Toucan Rugby Jersey and the Guinness Harp Half Zip Sweater.
- Accessories: You can also find accessories like bobble hats, socks, and even a Guinness Webstore e-gift card.
O'Neills Guinness Store:
O'Neills is an official online retailer of Guinness merchandise, offering free delivery to the US for orders over $100. They have a wide range of Guinness-branded products, including:
- Clothing: O'Neills has a variety of Guinness clothing items, such as Christmas jumpers, t-shirts, hoodies, and sweatshirts. For instance, the Guinness Men's Christmas Jumper and the Guinness Men's Vintage Label T-Shirt.
- Headwear: They also offer a selection of hats, including bobble hats and beanies, such as the Guinness Bobble Hat and the Notre Dame Ireland Beanie Hat.
- Accessories: O'Neills provides a range of Guinness accessories, such as socks and hats.
Guinness Open Gate Brewery in Baltimore, MD:
Located at 5001 Washington Blvd, Halethorpe, MD 21227, the Guinness Open Gate Brewery combines Irish brewing traditions with American beer creativity. It features a brand store where you can purchase Guinness merchandise. They also have a taproom, food truck, and beer garden, offering a unique Guinness experience. The site is open Wednesday to Friday, from 3:00 PM to 10:00 PM, Saturday from 10:00 AM to 10:00 PM, and Sunday from 10:00 AM to 9:00 PM.
Best Place to Buy Van Diest Fruli Strawberry Beer
You may want to see also
The Guinness Webstore EU store
The collection features a variety of pint glasses that showcase the iconic logos of both brands. For example, the Guinness Notre Dame 16OZ Pint Glass, which retails for $14.95, has a contoured body that complements the smoothness of Guinness beer. It is elegantly designed, with the Notre Dame Fighting Irish Football Logo printed on the front and the Guinness Harp logo embossed on the back. For an extra special touch, you can even engrave a personalised message on the glass, making it the perfect gift for any Guinness or Notre Dame fan.
But the Webstore EU store offers more than just glassware. You can also find a range of apparel to showcase your team spirit, including t-shirts, hoodies, and even a bobble hat, all adorned with the distinctive logos of Guinness and Notre Dame. One standout item is the Guinness Notre Dame Helmet Hoodie, priced at $71.95, which is sure to keep you warm and stylish during the colder months.
The Webstore EU also has a selection of wall art and mirrors to decorate your home or office. One notable piece is the Guinness Notre Dame Toucan Canvas Wall Art, priced at $128.95, which adds a touch of Irish charm to any room. And for those who want to keep time in style, there's the Guinness Notre Dame Toucan Double Neon Wall Clock, retailing for $259.95.
The store also offers free shipping on orders over $150, making it easy and convenient to get your hands on all the latest Notre Dame Guinness merchandise. So whether you're shopping for yourself or looking for a unique gift, the Guinness Webstore EU store has something for every fan of these two iconic brands.
The Best Places to Buy Veil Beer
You may want to see also
The importance of responsible drinking in the partnership
In 2020, Guinness and the University of Notre Dame announced a seven-year partnership, uniting two Irish institutions. As part of the partnership, Guinness became the official beer of Notre Dame's Fighting Irish alumni and fans, with special edition Notre Dame 8-packs of Guinness Draught cans available in select US markets, including Indiana, New York, Chicago, and Boston.
The partnership between Guinness and the University of Notre Dame is a unique and exciting opportunity for both brands. However, it is essential to recognise that the collaboration involves an alcoholic beverage company sponsoring a university with a large number of young adults. Therefore, responsible drinking must be a key focus of the partnership to ensure the well-being and safety of students and alumni.
Firstly, it is crucial to acknowledge the prevalence of underage drinking, binge drinking, and alcoholism on US college campuses. By partnering with a beer brand, Notre Dame may face criticism for potentially contributing to these issues. To mitigate this, the partnership must emphasise responsible drinking in all promotional activities and marketing campaigns. This includes featuring responsible drinking messages in any advertisements or endorsements involving the brand ambassador, Joe Montana, a former Fighting Irish quarterback and alum. By doing so, the partnership can demonstrate its commitment to the well-being of the university community.
Additionally, responsible drinking should be promoted through educational initiatives and awareness campaigns on campus. Guinness, as a responsible corporate partner, can play a vital role in funding and supporting such initiatives. This could include hosting workshops, seminars, or social media campaigns that educate students about the dangers of alcohol abuse and promote healthy drinking habits. By prioritising education and awareness, the partnership can foster a culture of responsible drinking within the university community.
Furthermore, access to alternative beverage options should be ensured during events or gatherings where alcohol is served. Guinness and Notre Dame can work together to provide non-alcoholic choices, ensuring that individuals who choose not to drink or wish to consume alcohol in moderation have a variety of appealing alternatives. This could include offering non-alcoholic beer or cocktail options, as well as an assortment of non-alcoholic beverages, ensuring that all members of the community feel included and catered to.
Finally, the partnership should actively discourage any form of drinking and driving. This can be achieved through designated driver programmes, the promotion of ride-sharing services, or the provision of safe and accessible transportation options for students and alumni attending events where alcohol is served. By prioritising the safety of the community, the partnership can further emphasise its commitment to responsible drinking.
In conclusion, while the partnership between Guinness and the University of Notre Dame presents exciting opportunities for both brands, it is essential to prioritise responsible drinking to ensure the well-being and safety of the university community. Through a combination of responsible marketing, educational initiatives, alternative beverage options, and a strong stance against drinking and driving, the partnership can foster a culture of moderation and safety while still celebrating the shared Irish heritage of the two institutions.
Buying Beer in Ohio: Sunday Shopping Laws Explained
You may want to see also
Frequently asked questions
You can buy Notre Dame Guinness beer from select markets in the US, including Indiana, New York, Chicago, and Boston.
No, the beer is only available in the US markets listed above.
No, but you can buy other Guinness products, such as merchandise and home bar essentials, online from the Guinness Webstore.
There are a variety of Notre Dame Guinness products available, including pint glasses, t-shirts, hoodies, bobble hats, and bar stools.
Yes, former Fighting Irish quarterback Joe Montana is the National Ambassador for the partnership.