Short Boys beer is a product of a collaboration between Bally Sports and five breweries in their Bally Sports+ markets. The 8.4-ounce cans of Short Boys beer are available for purchase in Kansas City, Missouri, where they are sold by the City Barrel Brewing Company. The beer is a wheat ale with subtle hints of Citra hops. The collaboration between Bally Sports and City Barrel Brewing Company was inspired by the introduction of the pitch clock by Major League Baseball, which shortened games by nearly 30 minutes.
Characteristics | Values |
---|---|
Beer type | Wheat Beer - American Pale Wheat |
Brewery | City Barrel Brewing Company |
ABV | N/A |
Can size | 8.4 oz |
Pack size | Six-pack |
Pack price | $6.99 |
What You'll Learn
Short Boys beer in Kansas City
Short Boys beer is available for purchase in Kansas City. The beer, which comes in 8.4-ounce cans, is the result of a collaboration between Bally Sports and City Barrel Brewery, a Kansas City-based brewery. The partnership was praised by City Barrel co-owner Joe Giammanco, who highlighted Bally Sports' commitment to serving the local market and their flexibility in accommodating the logistics needed to produce the special line of beer. The "Short Boy Summer" ad campaign, which features Hall of Famer Randy Johnson, is a clever nod to Major League Baseball's introduction of the pitch clock, which has led to shorter games. With shorter games calling for shorter beers, the campaign has effectively created a unique and memorable brand identity for Short Boys beer.
The wheat ale, sold in six-packs for $6.99, has subtle hints of Citra hops, making it a refreshing choice for beer enthusiasts. The compact size of the cans makes them perfect for today's speedier ball games, as they offer a convenient and portable drinking experience. The eye-catching design of the cans, featuring the Bally Sports branding, also adds to the overall appeal of the product.
Short Boys beer has gained popularity among consumers, as evident by the numerous check-ins on Untappd, a popular drinking-check-in app. Drinkers have been enjoying the beer in various locations, including at home, golf courses, parks, and bars. The unique size and flavour of the beer have left a positive impression, with one drinker describing it as the "Eddie Gaedel of beers."
Short Boys beer embodies the perfect combination of clever marketing, local collaboration, and a quality drinking experience. The partnership between Bally Sports and City Barrel Brewery has resulted in a unique product that captures the essence of shorter baseball games while delivering a refreshing and enjoyable beer for consumers in Kansas City and beyond. So, if you're in Kansas City and looking for a short and sweet drinking experience to pair with your baseball enthusiasm, Short Boys beer is the perfect choice!
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Short Boys beer in Detroit
Short Boys beer is a product of Bally Sports, which was inspired by classic beer ads from the 1970s. The 8.4-ounce cans of beer are perfect for today's speedier baseball games. Bally Sports partnered with five breweries in their Bally Sports+ markets to make the beer, one of which is located in Detroit: Dog & Pony Show Brewing in Oak Park, MI.
Short's Brewing Company, a brewpub and microbrewery in Bellaire, Michigan, is also located near Detroit. They have two locations in Michigan, with the second being in Elk Rapids. Short's Brewing Company is one of the largest craft breweries in Michigan, distributing mostly in Michigan and sold in over 3,200 locations statewide. They also distribute in Indiana, Ohio, and Florida.
In Detroit, there are several places to buy craft beer, including the Detroit Beer Company, located in the historic Hartz Building on Broadway in Downtown Detroit, and Brew Detroit, located on Abbott Street.
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Short Boys beer in Milwaukee
Short Boys Beer is a product of Bally Sports, a network of regional sports channels. The beer was introduced in July 2023, as a tribute to the Major League Baseball (MLB) pitch clock, which enforces a 15- or 20-second limit between pitches, speeding up the pace of play and shortening games by up to 30 minutes. Bally Sports' ad campaign for Short Boys Beer, created by R&R Partners, pays homage to 1970s beer ads, suggesting that shorter baseball games require shorter beers. The ad features Baseball Hall of Famer Randy Johnson, who, at 6-foot-10, provides a stark contrast to the stubby 8.4-ounce Short Boys cans.
Short Boys Beer is available at five breweries in cities where Bally Sports has MLB streaming rights to teams. One of these cities is Milwaukee, Wisconsin, where you can find Short Boys Beer at Company Brewing. Company Brewing collaborated with Bally Sports to create this wheat beer with subtle hints of Citra hops, perfect for today's speedier baseball games.
In addition to Company Brewing in Milwaukee, you can also find Short Boys Beer at four other breweries across the United States: Dog & Pony Show Brewing in Detroit, City Barrel Brewing in Kansas City, Cigar City Brewing in Tampa, and Tripping Animals Brewing in Miami. Each of these breweries is located in a city where Bally Sports has streaming rights to the local MLB team, so you can catch a game and enjoy a Short Boys Beer straight from the source.
So, if you're in Milwaukee and craving a Short Boys Beer, head over to Company Brewing to grab a stubby little can of this refreshing brew. Whether you're a baseball fan or just looking for a unique drinking experience, Short Boys Beer offers a taste of Bally Sports' creative marketing campaign and collaboration with craft breweries across the country.
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Short Boys beer in Tampa
Short Boys beer is an 8.4-ounce canned beer by Bally Sports. It was launched in July 2023 to pay tribute to the Major League Baseball's new pitch clock, which shortened games by 30 minutes. The shorter games called for shorter beers, hence the compact size of Short Boys. The beer is a collaboration between Bally Sports and five breweries in Bally's Sports+ markets: Dog & Pony Show Brewing in Detroit, City Barrel Brewing in Kansas City, Company Brewing in Milwaukee, Cigar City Brewing in Tampa, and Tripping Animals Brewing in Miami.
Short Boys beer is available for purchase in Tampa, Florida, at Cigar City Brewing. Cigar City Brewing is one of the five breweries that collaborated with Bally Sports to create Short Boys. The brewery is located in Tampa, making it a convenient option for locals and visitors to the city to purchase Short Boys beer.
Cigar City Brewing is a well-known craft brewery in Tampa, Florida. It was founded in 2007 and has since become a popular destination for beer enthusiasts in the area. The brewery offers a wide variety of beers, including unique seasonal and limited-edition releases, in addition to their Short Boys collaboration with Bally Sports. Cigar City Brewing's taproom is open to the public, offering guests the opportunity to sample their beers on-site and purchase their favorites to enjoy at home.
For those in Tampa looking to buy Short Boys beer, visiting Cigar City Brewing is a great option. The brewery's address is 3924 West Spruce Street, Tampa, FL 33607, and they are open Tuesday through Sunday. Their website provides additional information on their business hours, as well as details on their current health and safety protocols. Visitors can also find information about their beers, including Short Boys, on their website and social media pages.
In addition to Cigar City Brewing, Short Boys beer may also be available at select retailers and bars in the Tampa area. Local package stores, liquor stores, and supermarkets are worth checking, as they often carry a variety of local and regional beers. Some bars and restaurants in Tampa may also have Short Boys on tap or available by the can, especially those that specialize in craft beer. Checking with these establishments or referring to online beer finders can help locate additional options for purchasing Short Boys beer in Tampa.
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Short Boys beer in Miami
Short Boys beer is a product of Bally Sports, a network of regional sports channels. The beer was introduced in an advertising campaign that paid tribute to the Major League Baseball (MLB) pitch clock and the shorter games that resulted from it. The campaign featured Baseball Hall of Famer Randy Johnson and was a nod to 1970s beer ads. The idea behind the campaign was that shorter baseball games call for shorter beers.
The beer is an 8.4 oz can of summer refreshment, perfect for today's speedier baseball games. It is available for purchase in Miami at Tripping Animals Brewing. Bally Sports partnered with five breweries in their Bally Sports+ markets to make the beer, and Tripping Animals Brewing was the chosen partner in Miami. The other four breweries are located in Detroit, Kansas City, Milwaukee, and Tampa.
The ad campaign for Short Boys beer was created by the creative agency R&R Partners and was meant to "recode people's understanding of the Bally Sports brand." The campaign included buys with connected TV, Meta, Twitter, YouTube, and Snapchat, as well as display banners, streaming audio on Spotify, and out-of-home advertising, including digital screens in bars.
The beer itself is a wheat beer with subtle hints of Citra hops. It has been described as "the Eddie Gaedel of beers." Short Boys beer is sold in six-packs for $6.99. The partnership between Bally Sports and the breweries was a unique opportunity for the breweries to team up with a major network and showcase their brand and custom product.
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Frequently asked questions
Short Boys beer is available for purchase in Kansas City.
Short Boys is an American Pale Wheat beer with subtle hints of Citra hops.
Short Boys beer is brewed by City Barrel Brewing Company.
The introduction of the pitch clock by Major League Baseball, which shortened games by nearly 30 minutes, inspired Bally Sports to create Short Boys beer.
A six-pack of Short Boys beer costs $6.99.