Linco Beer Shampoo: Should You Try It?

Linco beer shampoo was discontinued in 2011 due to dwindling sales. The product was originally manufactured by a British-owned company, before being taken over by US-based Church & Dwight. The original formula contained 5% real beer, but later versions only included a beer or hop-based fragrance. Despite its cult following, the product was ultimately deemed unprofitable and was pulled from the shelves. However, there are still some alternatives available on the market, such as Anelco beer shampoo, which is enriched with natural ingredients like hops extract.

Linco beer shampoo was discontinued due to poor sales

Linco beer shampoo was discontinued in 2011 due to poor sales. The product had been on the market for 60 years and was originally manufactured by a British-owned company. It was later taken over by US-based company Church & Dwight, who discontinued the product as it was no longer profitable.

Linco beer shampoo was unique in that it contained real draught beer, although later versions may have only included a beer or hop-based fragrance. The product was marketed as a cure for dull, lifeless hair, promising to give "even fine and difficult hair body". An advertisement from the 1970s told readers that "lots of people rinse their hair with draught beer. We've saved you all that bother."

Despite its unique selling point, Linco beer shampoo ultimately failed to capture the interest of consumers. This may have been due to increasing competition from other hair care brands that offered more modern, high-gloss, anti-frizz shampoos heavily marketed by celebrities. Additionally, the natural ingredients trend that Linco beer shampoo capitalized on may have become less appealing to consumers over time, with more effective formulas entering the market.

The discontinuation of Linco beer shampoo left a dedicated customer base disappointed, as evidenced by the online campaigns and nostalgic social media posts that emerged after the product's demise. Despite this, Church & Dwight stood firm in their decision, stating that sales of Linco beer shampoo fell far short of their minimum threshold.

The original Linco beer shampoo contained 5% real beer

Linco beer shampoo was discontinued in 2011 after 60 years on the market. The original formula contained 5% real beer, while later versions featured beer or hop-based fragrances. The product was pulled from the shelves due to dwindling sales.

The original Linco beer shampoo was manufactured in the UK and was known as Lin-co-Lin. It was later taken over by US-based company Church & Dwight, who changed the formula. The new version was very different from the original, and it is this version that was discontinued in 2011.

The original Linco beer shampoo was unique in that it contained real beer, which gave it a distinctive malty aroma and natural shine-inducing properties. It was marketed as a miracle cure for dull, lifeless hair, and it became a beloved beauty staple for many. However, over time, formulas have advanced, and beer shampoo has come to be seen as dated and basic compared to modern alternatives.

Despite the discontinuation of Linco beer shampoo, the concept of using beer in hair care products has persisted. Several small home producers in the UK continue to create beer shampoo, and some larger companies have also tried to harness the natural properties of beer in their shampoos. For example, Body Shop launched a short-lived tangerine beer shampoo in the 1990s, and Superdrug introduced their own beer two-in-one shampoo and conditioner in 2011.

The shampoo was manufactured by Church & Dwight

Linco beer shampoo was manufactured by Church & Dwight, a US-based company. The product was originally made by a British-owned company, but it was later taken over by Church & Dwight. The shampoo was on the market for 60 years before it was discontinued due to dwindling sales.

The original Linco beer shampoo, known as Lin-co-Lin, contained about 5% real beer. However, later versions produced by Church & Dwight likely only had a beer or hop-based fragrance. The formula was changed, and it is believed that these versions did not contain real beer. Instead, they may have used a beer or hop-based fragrance to create the distinctive scent.

Church & Dwight eventually discontinued the product, citing poor sales as the reason. The decision disappointed many loyal customers, who took to beauty forums to express their sadness and search for remaining stock. Despite the product's cult following, Church & Dwight stood firm in their decision, stating that sales fell far short of their minimum threshold.

Superdrug, the last remaining stockist of Linco beer shampoo, even tried to persuade the company to reconsider. They were inundated with calls from disgruntled customers who loved the product. However, Church & Dwight remained resolute, and the shampoo was pulled from the shelves, marking the end of a 60-year run for this unique hair care product.

Linco beer shampoo was last stocked by Superdrug

Linco beer shampoo was originally known as Linc-o-Lin beer shampoo and contained real draught beer. Over time, the formula changed, and later versions of the product featured extracts of hops instead of real beer. The shampoo was marketed as a cure for dull, lifeless hair, promising to give "even fine and difficult hair body." It was also said to leave hair smelling sweet and looking shiny.

Following the discontinuation of Linco beer shampoo, Superdrug decided to launch its own beer-based shampoo and conditioner, which would be available for purchase in their stores. This product, enriched with natural ingredients and specially developed with natural hops, aimed to provide similar benefits to hair as its predecessor.

There are several small home producers of beer shampoo in the UK

• Milva Beer Shampoo, which promises to add shine and volume to hair.
• Park Avenue's range of beer shampoos, including anti-dandruff and damage-free options.
• Logona Naturkosmetik's Volume Shampoo, which also contains organic honey.
• Bulldog Skincare's original shampoo for men, which nourishes and conditions.
• Captain Fawcett's Beer'd Shampoo.
• Justus System Haarkosmetik's Hermanns Beer and Hop Shampoo.
• Professor Fuzzworthy's Gentleman's Activated Charcoal & Beer Hair Shampoo Bar, which is also suitable for normal, dry, or oily hair.
• Benecos' Beer Shampoo.
• C:EHKO's Beer Shampoo.

Outside of the UK, there are also a variety of beer shampoos available, including products from CRAZY SKIN, Benton, Daeng Gi Meo Ri, Kundal, and Bleach London.

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