Stroh's Beer has a long history in Detroit, Michigan. The Stroh family began brewing beer in Germany in the 18th century, and Bernhard Stroh brought his family recipe to Detroit in 1850, where he established the Lion's Head Brewery. Stroh's Brewery grew to become Detroit's largest brewer and the third-largest in the country. However, the company struggled in the 1980s and was eventually sold to Miller Brewing and Pabst in 1999. Today, Stroh's Beer is owned and marketed by Pabst Brewing Company, except in Canada, where it is owned by Sleeman Breweries. In 2016, Pabst partnered with a brewery in Detroit's Corktown neighborhood called Brew Detroit to begin brewing batches of Stroh's Bohemian-Style Pilsner. So, while Stroh's Beer may be available for purchase at the Corktown brewery, it is not exclusively sold there.
Characteristics | Values |
---|---|
Stroh's Beer | Can be bought online from the Stroh's Beer Store |
Stroh's Brewery Company | A beer brewery in Detroit, Michigan |
Stroh's Beer Locator | Available on the Stroh's Beer Store website |
Stroh's Beer Price | $7.99 per six-pack |
Stroh's Beer ABV | 5.5% |
Stroh's Beer Manufacturer | Pabst Brewing Company |
Stroh's Beer Master Brewer | Greg Deuhs |
Stroh's Beer Recipe | Historic recipe with elements from master brewer Greg Deuhs |
Stroh's Beer Ingredients | Saaz and Magnum hops and Vienna malt |
Stroh's Beer Bottles | Embossed with the Stroh's lion symbol and a vintage label |
Stroh's Beer Distribution | Across Michigan, including in local bars |
What You'll Learn
Stroh's Beer Online Store
Stroh's Beer has a long and storied history that began in 1850 when Bernhard Stroh, an entrepreneur who had emigrated from Germany to Detroit, started brewing beer from his old family recipe. His Bohemian-style Pilsner was a light and refreshing lager brewed in copper kettles in his basement. Over the years, the Stroh Brewery Company expanded and became one of the largest brewers in the country, producing or acquiring several other beer brands. However, in 2000, the company was taken over and broken up, with the Stroh's brand being acquired by Pabst Brewing Company.
Today, you can still enjoy Stroh's beer and merchandise through their online store. The website offers free shipping on orders over $75 and includes a range of items such as:
- Stroh's Classic Velveteen Blanket
- Stroh's Wall Pennant Flag
- Stroh's Logo Trucker Hat
- Stroh's Is Spoken Here Tee
- Stroh's Racing Can Cooler
- Vintage Stroh's Pilsner Glass
- Stroh's Coin Bottle Opener
- Stroh's Holiday Edition Spoken Here Tee
The website also mentions that Stroh's beer is available in select bars, restaurants, and liquor stores, but it does not specify whether these locations include the Corktown Brewery. It may be advisable to contact the Corktown Brewery directly or visit their website to inquire about the availability of Stroh's beer at their location.
Additionally, it is important to note that the website requires visitors to confirm that they are 21 years of age or older before allowing access to the online store, as alcohol products are intended for adults only.
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Stroh Brewery Company history
The Stroh Brewery Company was a beer brewery in Detroit, Michigan. The Stroh family's history of brewing beer goes back to the 18th century when they brewed beer in a family-owned inn in Kirn, in the Rheinland-Pfalz region of western central Germany. In 1849, Bernhard Stroh, who had learned the brewing trade from his father, emigrated to the United States during the German Revolution. In 1850, he established the Stroh Brewery in Detroit when he was 28 years old and began brewing Bohemian-style Pilsner, which had been developed in Bohemia eight years earlier. Stroh's original beer was brewed in copper kettles in his basement and sold door-to-door in a wheelbarrow.
Upon Bernhard Stroh's death, his son, Bernhard Stroh Jr., took over the brewery, changing its name to the B. Stroh Brewing Company. With the introduction of pasteurization and refrigerated rail cars, the company was able to ship its beer across the country. In 1893, Stroh Bohemian Beer won a blue ribbon at the Columbian Exposition in Chicago. In 1902, the company's name was changed to The Stroh Brewery Company.
In 1908, Bernhard Stroh's brother Julius Stroh took over the brewery. After touring famous European breweries, he introduced the European fire-brewing method to Stroh's, which used a direct flame to heat beer-filled copper kettles. During Prohibition, Julius Stroh changed the company's name to The Stroh Products Company and produced near beer (beer with its alcohol extracted), birch beer, soft drinks, malt products, ice cream, and ice.
Upon Julius Stroh's death in 1939, his son Gari Stroh became president of the company. Gari's brother John succeeded him in 1950 and became chairman in 1967. Gari's son Peter joined the company in 1951 and became president in 1968. Under Peter Stroh's leadership, the company began targeting the national market, and by 1973, it had entered the top 10 breweries in the country.
In the following decades, Stroh's continued to expand and acquire other breweries, becoming the third-largest brewing enterprise in America by 1988. However, it struggled to compete with larger brewers and began to lose market share and profit margins. In 1999, the company sold its labels to the Pabst Brewing Company and Miller Brewing Company, and in 2000, it was taken over and broken up, with some of its brands continuing to be produced by new owners.
In 2016, Pabst partnered with a brewery in Detroit's Corktown neighborhood called Brew Detroit to begin brewing batches of Stroh's Bohemian-Style Pilsner, derived from the original 1850s recipe.
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Bernhard Stroh's emigration to the US
In 1849, Bernhard Stroh emigrated to the United States from Germany during the German Revolution. He settled in Detroit, Michigan, with just \$150 to his name and a family recipe for beer. Stroh established his brewery in Detroit in 1850 when he was 28 years old, and he began producing and selling Bohemian-style pilsner. Stroh's original operation was based in his basement, and he sold his beer door-to-door from a wheelbarrow.
The new beer, Stroh's, was a light lager brewed in copper kettles. This beer was based on an old family recipe, which Stroh adapted to create a light and refreshing lager. Stroh's beer proved popular, and by 1890, his sons Julius and Bernhard Jr. were shipping beer around the Great Lakes.
In 1865, Stroh expanded his business by purchasing additional land. He adopted the heraldic lion emblem from Kirn's most famous landmark, the Kyrburg Castle, and named his operation the Lion's Head Brewery. The lion emblem remains visible in the company's advertising and product labels to this day.
Bernhard Stroh Jr. took over the family business after his father's death, changing the name to the B. Stroh Brewing Company. With the introduction of pasteurization and refrigerated rail cars, the company could ship beer further afield, reaching Florida and Massachusetts. In 1893, Stroh Bohemian Beer won a blue ribbon at the Columbian Exposition in Chicago.
The company continued to grow and change hands within the family over the years, eventually becoming known as the Stroh Brewery Company. Despite setbacks, including the impact of Prohibition, the business survived and thrived, with Bernhard Stroh's descendants carrying on the family legacy.
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Pabst Brewing Company's acquisition of Stroh
The Pabst Brewing Company's acquisition of Stroh's Beer in 1999 marked a significant moment in the history of both breweries. The deal saw Pabst acquire the majority of the Stroh/Heileman brands, including Colt .45 malt liquor, Lone Star, Schaefer, Schlitz, Schmidt's, Old Milwaukee, Old Style, and, of course, Stroh's.
The Pabst Brewing Company, founded in 1844, has a long and illustrious history in the American beer industry. By the late 19th century, the company was known as Pabst Brewing after Frederick Pabst, a steamship captain who married into the founding family. Pabst faced challenges during Prohibition, temporarily switching to cheese production, and again in the late 20th century, when sales declined steeply. However, Pabst survived and continued to expand its portfolio of brands, including those acquired from other breweries.
Stroh's Beer, on the other hand, has a history that began in Detroit in 1850 when German immigrant Bernhard Stroh started brewing beer from a family recipe. Over time, the Stroh family business grew, and by the 1980s, it was one of America's fastest-growing companies and the third-largest brewing empire in the country. However, a series of ill-fated acquisitions and investments, coupled with intense competition, led to financial troubles for the company.
In 1999, facing declining sales and mounting debts, the Stroh family made the difficult decision to sell their labels to Pabst Brewing and Miller Brewing. John Stroh III, the company president and CEO, acknowledged the emotional difficulty of the choice, knowing it would impact loyal employees and bring an end to the family's centuries-old brewing tradition. The sale resulted in a significant financial loss for the Stroh family, decimating their fortune.
The acquisition by Pabst allowed the company to add well-known brands to its portfolio and further consolidate its position in the beer market. While some Stroh brands were discontinued after the acquisition, Pabst has continued to produce and market Stroh's Beer, ensuring its legacy endures.
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Stroh's Beer Locator
Stroh's Beer has a rich history dating back to 1850 when Bernhard Stroh, an entrepreneur who emigrated from Germany to the United States, started brewing beer from his family recipe. Bernhard established his brewery in Detroit, and the brand grew to become not only the city's largest brewer but also the third-largest in the entire country.
Today, the Stroh's brand is owned and marketed by different companies depending on the region. In the United States, the Pabst Brewing Company owns and markets the brand, except for in Canada, where the rights are held by Sleeman Breweries.
You can locate and purchase Stroh's Beer at various retailers across Michigan, including in the city of Detroit and its Corktown neighborhood. Stroh's Beer is also available for online purchase through the Stroh's Beer online store, which offers free shipping on orders over $75.
In addition to the classic Stroh's Beer, the brand has expanded its offerings to include a range of products, such as:
- Holiday Edition Spoken Here Tee
- Beer Lover to Another Tee
- Stroh's Wall Pennant Flag
- Stroh's Logo Trucker Hat
- Stroh's Can Coolers
- Stroh's Racing Can Cooler
- Vintage Stroh's Pilsner Glass
- Stroh's Coin Bottle Opener
- Stroh's Wall Bottle Opener
- Finish Line Tee in Red
- Detroit Classic Tee in Royal
Please note that Stroh's Beer is intended for individuals who are 21 years of age or older, as indicated on their website.
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Frequently asked questions
Yes, you can buy Stroh's beer at the Corktown Brewery.
Stroh's beer was founded by Bernhard Stroh, who arrived in Detroit in 1850 with a family beer recipe from Germany. The company became Detroit's largest brewer and the third-largest brewer in the US. The original beer was sold door-to-door and brewed in copper kettles in a basement.
There is the Detroit-made Stroh's Bohemian-Style Pilsner (5.5% ABV), as well as the cheaper, non-Detroit-made Stroh's Lager (4.7% ABV) and Light (4.6% ABV) made in Trenton, Ohio.
Stroh's beer is available across Michigan in stores, bars, and restaurants. It is also available online with free shipping on orders over $75.
Stroh's sells merchandise such as t-shirts, hats, can coolers, bottle openers, glasses, and blankets featuring the Stroh's logo and branding.