Sanford Stadium Beer: Where To Buy Your Brew

Sanford Stadium at the University of Georgia has allowed beer sales at its football games since the 2024 season. Previously, only fans in premium seating areas could order alcohol. Beer and seltzer are available during the first three quarters of the game. However, Sanford Stadium is one of 16 schools that do not sell alcohol to general attendees, limiting sales to premium seating locations.

Sanford Stadium alcohol policy

Alcohol is not sold to most football fans at Sanford Stadium, the home of the University of Georgia's Bulldogs. Sanford Stadium has a capacity of 90,000, and UGA Athletic Director Josh Brooks has stated that implementing alcohol sales at a stadium of that size is complicated. Brooks has said that alcohol sales are not on the agenda for Sanford Stadium and that the school is taking a slow approach to the rollout of alcohol sales at sports venues.

Alcohol is, however, available to fans who pay for expensive luxury suites, a policy that has been in place since 2019. In addition, those who donate $25,000 to the athletic program over a five-year period are allowed to purchase alcohol, but it must be consumed in a designated area and cannot be brought back to their seats.

While alcohol is not available to most fans at football games, it is offered at several smaller sports venues on campus, including Stegeman Coliseum, Foley Field, and the softball stadium.

Sanford Stadium beer sales

Beer and alcohol sales at the Sanford Stadium are limited to certain areas and require a significant financial contribution to the athletic program. While the University of Georgia has introduced alcohol sales at several smaller sports venues on campus, Sanford Stadium, with its capacity of over 90,000, presents logistical challenges for a wider rollout of alcohol sales.

Since 2019, beer and wine have been available in club areas and private suites, but these come at a high cost. Fans must make a $25,000 donation over five years to be eligible to purchase alcohol at the stadium. Furthermore, alcohol cannot be consumed at spectators' seats and must be drunk in a designated area.

The University's athletic director, Josh Brooks, has emphasised the need for a slow and intentional approach to alcohol sales at the stadium. He has stated that the school started with smaller venues and is still monitoring the progress of alcohol sales at those locations. Brooks highlighted the complexities of expanding sales to a larger stadium, citing the length of games and the logistical challenges of preparing and executing alcohol sales to a vast number of people.

While the University of Georgia is taking a cautious approach to alcohol sales at Sanford Stadium, it is important to note that other universities and sports venues across the country are navigating similar decisions and policies regarding alcohol availability during games and events.

Sanford Stadium alcohol sales

Alcohol sales at the University of Georgia's Sanford Stadium are currently limited to certain areas and require a significant financial contribution to the athletic program. While the University has introduced alcohol sales at smaller on-campus sports venues, it has opted for a gradual rollout for Sanford Stadium, which seats over 90,000 people.

Since 2019, beer and wine have been available in club areas and private suites for those willing to pay a premium. To gain access to alcohol in the club areas, individuals must make a $25,000 donation to the athletic program over a five-year period. Additionally, those who rent private suites can stock them with alcohol delivered before the games.

The University's athletic director, Josh Brooks, has stated that a slow and intentional approach is being taken regarding alcohol sales at Sanford Stadium due to the complexity of managing sales and logistics in a large venue. He emphasized that they are still learning and monitoring the progress of alcohol sales at smaller venues before considering a broader rollout.

As of 2022, there were no plans for public alcohol sales at Sanford Stadium for Georgia home games. This decision was announced by Brooks after the Georgia athletic board meeting, where he stated that alcohol sales for most football fans were not on the agenda for Sanford Stadium at that time.

It is important to note that the University of Georgia is not alone in navigating the challenges of implementing alcohol sales at large athletic venues, and each institution must make decisions that balance fan experience with safety and logistical considerations.

Sanford Stadium luxury suites

Sanford Stadium, the on-campus football venue of the University of Georgia, offers a range of luxury suites and premium seating options for guests seeking an exclusive and luxurious experience. The stadium has undergone several expansions and renovations since its opening in 1929, and currently boasts a capacity of 93,033, making it the ninth-largest football stadium in the NCAA and the 17th-largest in the world.

Types of Luxury Suites

The stadium offers SkySuites, located on the north and south sides of the stadium. These suites offer seating capacities ranging from 18 to 36 guests and feature private restrooms, flat-screen TVs, refrigerators, wet bar areas, lounge furniture, and credenzas. SkySuite guests can enjoy a main food buffet inside their suite, while a dessert buffet and coffee bar are available in the common area.

The Champions Club, located on the 50-yard line of the club level, offers a covered and climate-controlled space for over 120 guests. It includes amenities such as a main food and dessert buffet, flat-screen TVs, and private restrooms. Seats in the Champions Club require an annual per-seat donation of $2,250 and are highly sought-after, often selling out each season.

The SkyClub is another premium space that is heated and cooled, offering covered exterior seating and interior lounge seating. It features private restrooms, over 25 flat-screen TVs, and a buffet with specialty desserts and drinks. Similar to the Champions Club, seats in the SkyClub require an annual per-seat donation of $1,200 and are also in high demand.

Field-level suites were added during the West End Zone project in 2018, with 11 new suites on the east side of the stadium. Each suite accommodates 20 guests, with 16 permanent seats and four standing room passes, and includes a covered outdoor patio and access to the Locker Room Lounge. The Locker Room Lounge is a renovated, climate-controlled space with living room seating, high-top tables, flat-screen TVs, and complimentary food, drinks, and desserts. These field suites are exclusively available to Magill Society members and sell out each year.

Alcohol Availability in Luxury Suites

While the University of Georgia has decided not to sell beer and alcohol to most football fans at Sanford Stadium, guests in the luxury suites are exempt from this restriction. Alcohol sales in the suites have been permitted since 2019, and suite renters can stock their private suites with alcohol delivered before the games. Additionally, suite guests may purchase alcohol within the stadium.

Booking Information

For booking inquiries and more detailed information about specific suites and seating options, interested parties can contact The Georgia Bulldog Club at 706-542-9220 or via email at bulldogclub@uga.edu. SuiteHop, an award-winning suite and VIP seating marketplace, is also a trusted resource for booking Sanford Stadium suites and can be reached through their website.

Sanford Stadium club areas

Sanford Stadium, home to the Georgia Bulldogs, has a range of club areas and premium seating options. The stadium has recently undergone a renovation, which included the creation of the 50 Yard Line Club and the expansion of the 100-level south sideline concourse.

The 50 Yard Line Club is located on the 200 level of the south side of the stadium, offering premium views of Dooley Field. This club area was created by renovating the existing press space and adding a new press box with two levels and six individual premium suites. The new press box is located in the southwest corner of the stadium and is both a beautiful and functional addition.

The expansion of the 100-level south sideline concourse provides improved traffic flow, more concessions and restrooms, and greater accessibility and ADA seating. This enhancement also includes the expansion of Gate 9, improving entry pathways and the overall fan experience.

In addition to these recent renovations, Sanford Stadium also offers SkyClub Suites, which provide amenities such as a climate-controlled space, indoor club area, private restrooms, and an upscale buffet. These suites are located on the 600 level, which has rows 1-20 in each section. Chairback seats are available in sections 114-124 on the 200 level and sections 200-216 on the 300 level.

While alcohol sales to most football fans at Sanford Stadium have been limited, those who rent private suites or purchase access to certain club areas have been able to purchase alcohol. These areas include some club sections that require pricey donations to the athletic program, and luxury suites, where alcohol can be delivered before games.

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