Where To Buy Badger Ales For Your Beer Shed

Badger Ales, a 240-year-old independent Dorset brewery, has launched a creative competition to showcase the ultimate beer shed. Partnering with Unilad, Badger Ales is showcasing the 'ultimate beer shed' created for lucky Badger fans. The campaign celebrates the British love affair with the garden shed, bringing together one of the oldest beer brands with one of the largest publishers. The first of the series features a rugby-themed shed with former England rugby player David Flatman. The competition winner, John Bowling, received a one-of-a-kind mini pub and BBQ in the form of a shed, valued at £40,000.

Badger Ales' creative competition

Badger Ales, a 240-year-old independent beer brewery in Dorset, has never advertised before. However, to increase sales and brand awareness in a highly competitive market, they launched a creative competition about the ultimate BBQ shed. Partnering with Unilad, one of the largest publishers, Badger Ales showcased the 'ultimate beer shed' created for its fans. The campaign was designed to highlight Badger's commitment to enhancing the 'beer time' experience.

The first in the series, a rugby-themed shed, featured former England rugby player David Flatman. The campaign used an influencer strategy designed to appeal to the interest areas relating to each shed. The latest instalment in the series is a 'Swiss Army shed' that transforms into a garden pub. It includes a state-of-the-art BBQ, tool racks, spice drawers, a fold-down prep area, and two beer fridges stocked with Badger Ales. There is also a hidden garden games box, a dartboard, and a pull-out seating area with an automatic awning.

The campaign, led by Joint, ran on Unilad platforms, social and influencer networks, and coincided with a refresh of Badger's owned channel strategy. Damon Collins, the founder of Joint, expressed his excitement about the campaign's success and the collaborative effort behind it. Gwen Ridsdale, Head of Marketing for Badger, added that the campaign demonstrated their commitment to improving the 'beer time' experience in a credible and epic way.

The creative competition helped Badger Ales stand out in a crowded market and achieve its goals of increased brand awareness and sales growth.

The Shed Arms

The Design

Entertainment and Amenities

The Winner

Badger Ales' partnership with Unilad

Badger Ales, a 240-year-old independent beer brewery in Dorset, has never advertised before. However, faced with a hyper-competitive market, they needed to raise brand awareness and sales. To do this, Badger Ales partnered with Unilad to create the 'Ultimate Beer Sheds' content series. This campaign brought together one of the oldest beer brands with one of the newest and largest publishers.

The 'Ultimate Beer Sheds' campaign celebrates the British love affair with the garden shed. It is designed to showcase Badger's commitment to making 'beer time' better. The first in the series was a rugby-themed shed, featuring former England rugby player David Flatman. The campaign uses an influencer strategy designed to appeal to the interest areas relating to each shed.

The campaign launched on Unilad platforms, social and influencer networks. It coincided with a refresh of Badger's owned channel strategy and content, led by Joint. The latest instalment in the series is a 'Swiss Army shed' that transforms into a garden pub. It features a state-of-the-art BBQ, tool racks, spice drawers, a fold-down prep area, and two beer fridges packed with Badger Ales. There is also a hidden garden games box and a dartboard. When it's time to eat, there is a pull-out seating area with an automatic awning.

The campaign has been a success, reaching 82 million views, 425,000 likes, and 1.7 million shares on Facebook. Damon Collins, the founder of Joint, said: "We're thrilled to be building on the success of this campaign with the release of our latest episode. It's been a truly collaborative effort between agency, clients, and external partners, and the incredible response we've had so far is testament to that."

Badger Ales' marketing campaign

Badger Ales, a 240-year-old independent beer brewery in Dorset, has never advertised before. However, to increase sales and brand awareness in a highly competitive market, they launched a creative competition about the ultimate BBQ shed.

The campaign, titled "Ultimate Beer Sheds", was a collaboration between Badger and Unilad, bringing together one of the oldest beer brands and one of the newest and largest publishers. It aimed to showcase Badger's dedication to enhancing the "beer time" experience. The campaign was designed to appeal to Badger fans and celebrate the British fascination with garden sheds.

The first shed in the series was a rugby-themed shed, featuring former England rugby player David Flatman. The campaign employed an influencer strategy, targeting specific interest areas related to each shed. The second shed in the series was a "Swiss Army Shed", which unfolded like a penknife to reveal a garden pub complete with a state-of-the-art BBQ, tool racks, spice drawers, a fold-down prep area, and two beer fridges stocked with Badger Ales. This shed also included a hidden garden games box, a dartboard, and a pull-out seating area with an automatic awning.

The Badger Ales marketing campaign was a success, with the brand gaining sales growth and increased brand awareness. The unique and creative competition helped Badger Ales stand out in a crowded market and reinforce its commitment to enhancing the beer-drinking experience for its customers.

Badger Ales' brand awareness

Badger Ales, a 240-year-old independent beer brewery in Dorset, has never advertised before. However, in a highly competitive market, the brand needed to raise awareness and attract customers. Badger Ales partnered with Unilad, one of the largest publishers, to showcase the 'ultimate beer shed' created for its fans. The campaign celebrates the British love affair with the garden shed and demonstrates Badger's commitment to enhancing the beer-drinking experience.

The first episode of the 'Ultimate Beer Shed' series featured a rugby-themed shed with former England rugby player David Flatman. The latest instalment is a 'Swiss Army shed' that transforms into a garden pub. It includes a state-of-the-art barbecue, tool racks, spice drawers, a fold-down prep area, and two beer fridges stocked with Badger Ales. There is also a hidden garden games box, a dartboard, and a pull-out seating area with an automatic awning.

The campaign, designed by Joint, runs on Unilad platforms, social and influencer networks, and coincides with a refresh of Badger's owned channel strategy. It has successfully reached a large and engaged audience, showcasing Badger's commitment to making 'beer time' better.

The unique and creative competition has helped Badger Ales gain sales growth and brand awareness. The campaign brings together the oldest beer brand with the newest publisher, creating a collaborative and effective marketing strategy.

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