Where To Find Schlitz Beer In Nwa

The Joseph Schlitz Brewing Company, based in Milwaukee, Wisconsin, is known for its beer, Schlitz, which was once the largest producer of beer in the United States. Schlitz has changed hands several times since its inception in 1849, and its popularity has fluctuated over the years. The beer is still produced and sold by the Pabst Brewing Company, now headquartered in San Antonio, Texas. But can you still buy Schlitz beer in the Northwest Arkansas (NWA) region?

Where to buy Schlitz beer

Schlitz Beer, an American-style lager, is currently produced by the Pabst Brewing Company, which is headquartered in San Antonio, Texas. The company distributes Schlitz across the United States, and you can find a retailer near you by checking the BeerMenus website.

For example, according to BeerMenus, Schlitz Beer can be purchased at the Beer Store in Ferndale, Michigan, at TJ's Market in Commerce Charter Township, Michigan, and at Boston Tavern-Norwood in Norwood, Massachusetts. The website also provides the addresses and phone numbers of these retailers, as well as the option to follow Schlitz Beer to get updates when local businesses get it.

Additionally, Schlitz Beer is available for in-store pickup at the Downtown - Smith Street store, as mentioned on the Spec's online shop. This website also provides the option to check availability at other stores near your location.

Schlitz Beer was first brewed in Milwaukee, Wisconsin, by the Joseph Schlitz Brewing Company, which was once the largest producer of beer in the United States. The brand has changed hands several times, and the original recipe was lost during the reformulation in the early 1970s. However, the Pabst Brewing Company was able to reconstruct the classic 1960s formula through research and interviews with former brewmasters and tasters.

Schlitz's history

The history of Schlitz beer dates back to the mid-19th century when, in 1849, August Krug founded a pioneer restaurant and brewery in Milwaukee, Wisconsin. Hailing from Bavaria, Krug steadily expanded his operations and, in 1850, hired Joseph Schlitz, a German immigrant, as his bookkeeper. When Krug died unexpectedly in 1856, Schlitz took over the management of the brewery, marrying Krug's widow, Anna, two years later and changing the name of the business to his own.

Under Schlitz's leadership, the company built a larger brewery in 1870, allowing for greater production capacity. The brewery continued to expand, and by the 1890s, it had become a sprawling, multi-block complex. Schlitz also opened a distribution point in Chicago in 1868, which proved to be beneficial as the Great Chicago Fire of 1871 temporarily destroyed the local brewing industry, and Schlitz's sales more than doubled in the following year.

In 1875, Joseph Schlitz died in a shipwreck while returning to his homeland, and management of the company passed to the Uihlein brothers, who were related to Krug's widow. The Uihleins continued to grow the business, and in 1902, Schlitz became the largest beer producer in the United States. The company pioneered several innovations in the brewing industry, including the use of brown glass bottles in 1912, which protected the beer from light during shipping.

During Prohibition in the 1920s, Schlitz, like many breweries, faced challenges. They restructured their operations and produced non-alcoholic beverages and other products, such as milk chocolate, to stay afloat. After Prohibition ended in 1933, Schlitz quickly regained its position as a leading brewery, becoming the largest American brewery again by 1947.

In the 1950s, Schlitz faced increasing competition from Anheuser-Busch, and by 1957, Budweiser had taken the top spot. In an attempt to cut costs and boost profits, Schlitz made significant changes to its brewing process in the early 1970s, including using corn syrup instead of malted barley and substituting cheaper ingredients. While these changes initially seemed successful, they ultimately backfired as the new formula resulted in a beer that lost much of its flavor and consistency and spoiled more quickly.

In the late 1970s, Schlitz also faced issues with a problematic advertising campaign that was perceived as menacing by audiences. By the 1980s, the company's financial troubles had worsened, and a strike at the Milwaukee plant in 1981 dealt the final blow. Schlitz was sold to the Stroh Brewery Company in 1982, marking the end of its reign as one of America's most popular beer companies.

Despite the setbacks, the Schlitz brand survived, and in 1999, the Pabst Brewing Company gained control of the brand. Pabst reconstructed the original 1960s formula through research and interviews with former brewmasters, and relaunched Schlitz beer in 2008. Today, Schlitz beer is still produced by Pabst, and while it may not hold the same prominence as it once did, it remains a sentimental favorite in the Midwest.

Schlitz's advertising campaigns

Schlitz was once the largest producer of beer in the United States and was known as "The beer that made Milwaukee famous". It was founded in 1849 and enjoyed its status as the largest beer producer in the US at several points during the first half of the 20th century.

However, in the late 1970s, the company's popularity began to wane due to a change in its recipe and a poorly received advertising campaign. The infamous 1977 ad campaign, created by Leo Burnett & Co., featured menacing characters, including a mountain man with a pet cougar and a boxer, jokingly threatening an off-screen speaker who tries to convince them to switch to a rival beer. The campaign was dubbed "Drink Schlitz or I'll Kill You" by the ad industry and proved detrimental to the brand.

Prior to this, Schlitz had several successful advertising campaigns that contributed to its popularity. One of its famous slogans was "When you're out of Schlitz, you're out of beer", which became embedded in the national consciousness. Another well-known slogan was "Go for the gusto", which was also used in the ill-fated 1977 campaign.

In 2008, Schlitz was relaunched with a new television advertising campaign, reflecting the classic 1960s theme. The new Schlitz beer was first introduced in several markets, including Chicago, Florida, Boston, and Milwaukee.

Schlitz's ownership

The Joseph Schlitz Brewing Company was founded by August Krug in 1849, but ownership passed to Joseph Schlitz in 1858 when he married Krug's widow. The company was once the largest producer of beer in the United States. Its namesake beer, Schlitz, was known as "The beer that made Milwaukee famous".

In 1875, Schlitz died in a shipwreck, and management of the company was passed to the Uihlein brothers. When Anna Maria Krug Schlitz died in 1887, the Uihleins acquired complete ownership of the firm, and the Uihlein family continued to run the brewery for over a hundred years.

In 1982, the company was purchased by the Stroh Brewery Company of Detroit, Michigan, which beat out competing bids from Pabst and Heileman. In 1999, Stroh, which had struggled under the weight of its business, sold the company to Pabst Brewing Company, which still produces Schlitz beer today.

In 2014, Pabst Brewing Company was purchased by American entrepreneur Eugene Kashper and TSG Consumer Partners, a San Francisco-based private equity firm.

Schlitz's varieties

Schlitz Beer, also known as "The beer that made Milwaukee famous", is an American-style lager. Brewed in the USA since 1849, Schlitz is crisp and light with a faint sweetness. It is finished with a prime blend of Cascade, Mt. Hood and Willamette hops.

Over the years, Schlitz has produced several varieties of beers. Here is a list of some of their well-known varieties:

• Schlitz Light: This is the light lager version of the original Schlitz beer.
• Schlitz Dark: A dark version of the original lager, Schlitz Dark offers a unique twist on the classic Schlitz taste.
• Schlitz Malt Liquor: A malt liquor that provides a robust and full-bodied drinking experience.
• Schlitz Red Bull: Another malt liquor variety, Schlitz Red Bull, offers a distinct flavour profile.
• Schlitz Ice: An ice-brewed lager, Schlitz Ice provides a refreshing drinking experience.
• Old Milwaukee: Old Milwaukee is an American-style lager that was introduced as a value-priced beer.
• Primo: Schlitz also offers another American-style lager variety with Primo.

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