Beer Hawk is an online retailer of speciality beers and ales, based in Harrogate, North Yorkshire. The company delivers premium bottled beer to homes across Britain and has experienced rapid sales growth, with yearly revenue figures up by over 500%. Beer Hawk also has a physical bar and bottle shop in London, featuring over 100 of the world's finest beers on draft and in bottles from their online shop. As of March 14th, 2023, Beer Hawk announced that it would no longer be using its brand name or selling bottles and cans in the UK, instead operating as PerfectDraft.
Characteristics | Values |
---|---|
Type of Business | Online retailer of speciality beers and ales |
Location | Harrogate, North Yorkshire |
Products | Premium bottled beer |
Sales | Rapid sales growth with YoY revenue figures up by over 500% |
Brand | PerfectDraft (formerly Beer Hawk) |
Website | Yes |
Bar | Yes (first bar opened in London) |
Beers on Tap | 12 |
Beer of the Week | Yes (£4 a pint) |
Beer Fridge | Yes (hundreds of varieties of bottled beer) |
What You'll Learn
Beer Hawk's online retail service
Beer Hawk is an online retailer of speciality beers and ales, based in Harrogate, North Yorkshire. The company delivers premium bottled beer to homes across Britain and has recently expanded its services to include a physical bar and bottle shop in London.
The Beer Hawk online retail service offers a wide range of craft beers and international brews, including a selection of bottled and canned beers from their online shop. They pride themselves on delivering premium beer directly to their customers' homes, with rapid sales growth and yearly revenue figures increasing by over 500%.
The website includes an informative blog section, offering advice and tips to their customers. Beer Hawk also provides an app that helps customers navigate their wide selection of beers to find the ones that best fit their tastes.
In addition to their online presence, Beer Hawk has opened a bar in London, located near the Southbank. The bar offers a cosy, informal atmosphere with friendly and knowledgeable staff. It features a range of craft ales, with new options often available, and a selection of low and no-alcohol beers. The venue has both indoor and outdoor seating and is described as a "hidden gem" by patrons.
As of March 14th, 2024, Beer Hawk announced that it would no longer be using the Beer Hawk brand or selling bottles and cans in the UK. The company has transitioned to the name PerfectDraft, reflecting its focus on providing a perfect draft beer experience for its customers.
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Beer Hawk bar and bottle shop
Beer Hawk, a Yorkshire-based beer retailer and distributor, opened its first bar and bottle shop in London in 2018. The company, which was founded in 2011, had previously been online-only. The Beer Hawk bar and bottle shop is located on Stamford Street, near London's South Bank, a thriving tourist spot close to the Royal Festival Hall and the Houses of Parliament.
The bar and bottle shop offer a selection of more than 120 of the world's best beers, with over 12 beers on tap, and some outdoor drinking space. Customers can also order beer for home delivery via the Beer Hawk website directly from their table using iPads.
The location of Beer Hawk's first bar and bottle shop is strategic, as it is already a relatively popular beer destination, with nearby establishments such as The Hop Locker, Waterloo Tap, and The King's Arms. Beer Hawk employs a hybrid bar and bottle shop model that has seen a rise in the UK, offering both on- and off-site sales.
Beer Hawk (B2B) was created on the foundations of The Bottle Shop, with the objective of bringing professionalism to the craft beer industry in the UK. The Bottle Shop founder, Andrew Morgan, who became the head of Beer Hawk (B2B), attributed the failure of his previous business to the "juvenile" nature of the industry, including a lack of contracts and legal safeguards.
As of March 2024, Beer Hawk announced that it would no longer be using the Beer Hawk brand or selling bottles and cans in the UK. The company has transitioned to operating as PerfectDraft, with a new website and continued commitment to its loyal customers.
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Beer Hawk's delivery process
Beer Hawk is an online retailer of speciality beers and ales, based in Harrogate, North Yorkshire. It prides itself on delivering premium bottled beer to homes across Britain. As of March 2024, the company has stopped using the Beer Hawk brand and is now operating as PerfectDraft.
While Beer Hawk has received generally positive reviews for its delivery process, with some customers praising the speed and convenience of the service, there have also been some complaints about late deliveries and issues with the Yodel delivery service. Some customers have reported that their orders never arrived, or that the beer kegs were delivered empty or with short best-before dates.
In addition to its online delivery service, Beer Hawk also has a physical bar and bottle shop in London, featuring a wide range of craft beers and international brews on tap and in bottles.
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Beer Hawk's customer service
Beer Hawk, now operating as PerfectDraft, is an online retailer of speciality beers and ales, delivering premium bottled beer to homes across Britain. The company was previously based in Harrogate, North Yorkshire, and has since expanded to London, opening its first Beer Hawk bar and bottle shop.
The Beer Hawk bar in London features a wide range of beers from around the world, with options available on draft, in bottles, and to take away. The bar also offers snacks to accompany the beers, although it does not serve full meals. The venue has both indoor and outdoor seating and a relaxed, unpretentious vibe. Staff are described as friendly, accommodating, and knowledgeable about the beers on offer.
Reviews for Beer Hawk's customer service are mixed. Some customers have praised the company for its helpful and responsive customer service team, while others have criticised Beer Hawk for being difficult to contact, with issues such as late deliveries, incorrect items, and problems with the return process. There have also been complaints about the delivery company Beer Hawk uses, Yodel, with reports of late or missed collections and deliveries.
Beer Hawk has responded to some of the negative reviews, encouraging customers to get in touch directly to resolve their issues.
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Beer Hawk's transition to PerfectDraft
Beer Hawk has transitioned to PerfectDraft, a company that delivers the ultimate beer experience to your home. With over 40 beers on tap to choose from, including classics like Stella Artois and Budweiser as well as new additions like Camden Hells, PerfectDraft offers a world of beers to beer enthusiasts.
The transition to PerfectDraft means that Beer Hawk will no longer be using its brand or selling bottles and cans in the UK. Instead, they will be focusing on growing the PerfectDraft brand and making it even better for their loyal customers.
The PerfectDraft machine is precisely engineered to allow users to pour chilled, draught beer at home. The process is simple: users click in a six-litre keg of beer or cider, cool it, and then pour the perfect pint. Once the keg is finished, it can be returned to PerfectDraft, who will pick it up and provide a £5 refund in Beer Tokens for each recycled keg.
The latest PerfectDraft Pro model offers a range of features, including variable temperature control, energy-saving options, app connectivity, and faster cooling. The PerfectDraft® Pro app allows users to change the temperature, monitor keg levels and freshness, update their machine, and learn more about their beer.
PerfectDraft aims to deliver the magic of pouring a perfectly chilled pint in the comfort of your own home, providing a unique and enjoyable experience for beer lovers.
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Frequently asked questions
Beer Hawk is an online retailer of speciality beers and ales, based in Harrogate, North Yorkshire. It prides itself on delivering premium bottled beer to homes across Britain.
As of 14 March, Beer Hawk has announced that it will no longer be using its brand name or selling bottles and cans in the UK. The company is now operating as PerfectDraft.
Yes, Beer Hawk has a bar and bottle shop in London, featuring over 100 of the world's finest beers on draft and in bottles from its online shop.
Beer Hawk is open from Monday to Friday, 12:00 PM to 11:00 PM, and on Saturdays from 12:00 PM to 7:00 PM.