The Evolution Of Tropical Hops In Beer

Trop Hop Beer is a fruity, American-style IPA with a tropical influence. It was founded in Charleston, South Carolina, by Austen Kroll, a reality TV star of the show Southern Charm. The beer was first introduced in October 2019 and is brewed by the King's Calling Brewing Company, which works in conjunction with the Catawba Valley Brewing Company. Trop Hop Beer has a unique blend of hops that gives it a tropical flavour, with notes of grapefruit and passionfruit. It is available in most parts of Florida and at various locations in Charleston, including Charleston Beer Works and King Street Dispensary.

Trop Hop's unique taste

Trop Hop Beer is a unique, tropical IPA with a tasteful tropical influence. Its blend of hops gives it a distinct tropical fruit flavour, with notes of grapefruit and passionfruit. The beer is also dry-hopped with Citra hops, adding a deeper citrusy aroma.

Trop Hop is an American-style IPA with a fruity, tropical taste. It has a smooth, clean, and full mouthfeel, with moderate carbonation and a subtle biscuit-like taste. The beer is medium-bodied and has a crisp, refreshing taste. It is not overly bitter, making it a great choice for those who prefer their beer less bitter.

The beer has a citrus scent, with notes of passionfruit, grapefruit, lemon, and guava. There is also a hint of spice, such as ginger, and a fragrant perfume-like aroma. The hoppy notes are not too pronounced, and the overall scent is not overwhelming.

Trop Hop is an ideal summer beer, perfect for sipping on a hot day or enjoying at a pool party. It pairs well with spicy meals, such as Asian, Indian, Italian, Mexican, or Jamaican dishes. It also goes well with lighter foods, such as lime pie, buffalo wings, and chicken guacamole.

The beer is brewed by the King's Calling Brewing Company, owned by reality TV star Austen Kroll from the show Southern Charm. It is available in select locations, including Charleston, South Carolina, and has been well-received by those who have tasted it.

The beer's expansion

Trop Hop Beer, the brainchild of Austen Kroll, has been expanding steadily since its launch in 2020. Initially available only in Charleston, South Carolina, the beer has since expanded to other states, including North Carolina and Central Florida in 2022. The company is now eyeing further expansion in Alabama and Tennessee, with the potential for more states in the future.

The success of Trop Hop Beer can be attributed to several factors, including Kroll's popularity as a reality TV star on "Southern Charm" and the unique selling point of the beer as a tropical IPA with grapefruit and passionfruit flavours. The can's artwork, designed by Carolina-based artist Adam Lynch, also adds to its appeal, depicting stingrays swimming through clear blue water, reflecting the tropical theme of the beer.

The beer has received positive reviews, with customers praising its smooth and refreshing taste, citrusy aroma, and easy drinkability. It has been described as having a "coconutty frothiness" and a mildly sweet taste with a kick of hops, making it a perfect summer beverage. The low alcohol content of 4.5% ABV also sets it apart from other IPAs, making it a less alcohol-forward option.

The expansion of Trop Hop Beer can also be attributed to Kroll's business acumen and experience in the beer industry. He started his own brewing company, Kings Calling Brewing, from scratch and ensured that his name and fame were not associated with the beer to avoid any kitschy associations. Instead, he focused on creating a high-quality product that would appeal to a wide range of consumers, including those who may not typically enjoy IPAs.

The company's expansion into new markets and the positive reception of the beer by customers and critics alike bode well for the future of Trop Hop Beer. With its unique flavour profile, eye-catching packaging, and the backing of a dedicated and experienced entrepreneur, the brand is poised for continued success and expansion in the competitive craft beer market.

Its celebrity founder

Trop Hop Beer's celebrity founder is Austen Kroll, a reality TV star of the show Southern Charm. Austen has always sought to bring a fresh and flavour-forward perspective to the craft beer scene. He started his own brewing company from scratch, called Kings Calling Brewing, a brewery in Charleston, South Carolina.

Austen's passion for beer began long before his time on Southern Charm. He studied entrepreneurship in college and worked in the beer industry for several years. When he had the idea to create his own beer, he wanted to do it the right way, which meant starting his own brewing company.

Austen's goal was to create the ultimate IPA, and his dreams came true with the release of Trop Hop in 2020. The name Trop Hop was created by Austen and his business partner, Ryan, who is the reality TV star's brother-in-law. They wanted to make the perfect summer beer, so they decided on a tropical fruit IPA. The name Trop Hop is a play on the word 'tropical'.

Trop Hop Beer is a fruit-forward, American-style IPA with an aroma and flavour of passionfruit, grapefruit, lemon, guava, and spiciness from ginger. It has an alcoholic burn that indicates a slightly high ABV, and a subtle, biscuit-like taste. The beer is medium-bodied with moderate carbonation and a crisp, clean mouthfeel. It is easy to drink due to its smooth and refreshing taste.

While the brand hasn't made Austen the richest member of the Southern Charm cast, it has done well over its two years in business. Austen has received overwhelming support from friends, family, and fans, and the company has expanded into new marketplaces. Trop Hop Beer is worth a try, especially for those who enjoy a refreshing, tropical-infused IPA.

Where to buy it

If you're looking to buy Trop Hop beer, you can find it at several locations in Charleston, including The Alley Charleston, Bay Street Biergarten, Charleston Beer Works, King Street Dispensary, and Uptown Social. These locations offer the perfect setting for a refreshing beer, whether you're looking to unwind after work or enjoy a night out with friends.

Trop Hop beer is also available at select Harris Teeter stores. Harris Teeter is a grocery store chain that offers a variety of beer brands, making it a convenient option to pick up some Trop Hop beer along with your groceries.

For those who prefer online shopping or live outside of Charleston, you can also buy Trop Hop beer directly from the Trop Hop website. They offer free shipping for orders over $100, making it a great option to stock up on your favorite beer. Additionally, the website features a Beer Finder tool that helps you locate retailers near you that carry Trop Hop beer.

If you're specifically interested in the Trop Hop IPA, you can purchase it online through the official website. The IPA is described as "approachable, tropical, and easy drinking" and features grapefruit and passion fruit flavors. The website also offers Trop Hop merchandise, including apparel and accessories, for those who want to showcase their love for the brand.

For international buyers, websites like TuCanarias offer worldwide delivery of Tropical Beer, a refreshing Canarian beer with a mild hop bitterness. This beer has been a favorite in Gran Canaria since 1924 and is known for its well-balanced flavor and distinctive color.

The beer's branding

Trop Hop Beer's branding is focused on its tropical influence, with a bright and colourful aesthetic that evokes a sense of fun and summery vibes. The can’s artwork, designed by Carolina-based artist Adam Lynch, features stingrays swimming through clear blue water, adding a touch of whimsy and a unique visual appeal to the branding.

The name "Trop Hop" itself is a playful pun, combining "tropical" with "hop," reflecting the beer's tropical fruit flavours and its place within the India Pale Ale (IPA) category. This name also helps to differentiate the product from more traditional IPAs, emphasising its modern, fruity twist on a classic style.

The branding extends to the beer's description, emphasising its approachability, tropical influence, and easy-drinking nature. The use of terms like "authentic," "passion," and "fresh" in the marketing copy helps to create a brand identity that is both inviting and intriguing.

The colour palette of the packaging is likely to feature bright, vibrant hues such as yellow, orange, or pink, reflecting the tropical theme and creating a fun and eye-catching design. The use of thick, creamy foam in the beer's appearance also adds to the overall sensory experience, making it a truly indulgent and immersive brand from the visual to the tactile and taste.

Trop Hop Beer's branding is an important aspect of its overall appeal, creating a cohesive and memorable image that helps to differentiate it from other craft beers in the market. The combination of playful visuals, a clever name, and a focus on tropical flavours creates a strong and consistent brand identity that is likely to resonate with consumers.

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