Exploring The Diverse Michelob Ultra Beer Family

Michelob Ultra is a light beer owned by Anheuser-Busch. It was introduced in 2002 as a low-carb beer and has since become one of the fastest-growing beer brands in the United States. The Michelob Ultra family has expanded over the years and now includes several varieties. These include the original Michelob Ultra, Michelob Ultra Pure Gold, Michelob Ultra Infusions, and Michelob Ultra Amber Max. In addition to these beers, Michelob Ultra has also ventured into the hard seltzer market with the release of Michelob Ultra Organic Seltzer. So, to answer the question, there are currently four distinct beers in the Michelob Ultra family, each catering to different tastes and preferences within the broader category of low-carb beers.

Michelob Ultra Pure Gold

The beer has 2.5 grams of carbohydrates and 85 calories per 12-ounce serving. It has a lower alcohol content than the original Michelob Ultra, with an ABV of 3.8%. This makes it a good choice for health-conscious individuals or those seeking a lighter daytime drink.

Reviews for Michelob Ultra Pure Gold are mixed. Some people appreciate its low-calorie and organic nature, while others find the taste lacking. It is described as having a light, distant, processed grain taste with a lightly brisk, fizzy light-bodied feel.

Michelob Ultra Infusions

The Michelob Ultra brand has continued to innovate and expand its offerings, including the launch of Michelob Ultra Infusions and other variants such as Michelob Ultra Amber Max, a gluten-reduced version, and Michelob Ultra Pure Gold, an organic light lager. With its focus on health and wellness, Michelob Ultra has carved out a unique position in the beer market, becoming one of the top-selling beer brands in the United States.

Michelob Ultra Amber Max

The Michelob Ultra family of beers includes four distinct brews: the original Michelob Ultra, first introduced in 2002 as a low-carb and low-calorie option for health-conscious drinkers; Michelob Ultra Pure Gold, an organic version of the classic light lager; Michelob Ultra Amber Max, a gluten-reduced variant with a rich taste; and Michelob Ultra Infusions, which offers added fruit flavours.

Flavour and Ingredients

Appearance and Aroma

Taste and Mouthfeel

When it comes to taste, Michelob Ultra Amber Max delivers more than its subtle aroma suggests. You'll find slight toasty malt notes and a touch of pale malty lager, contributing to a decent bready character. The agave sweetness comes through at the end, rounding off the flavour experience. The mouthfeel is fuller than expected, especially when compared to other barley beers, providing a malty fullness that enhances the overall sensory journey.

Overall Impression

Michelob Ultra Hard Seltzer

The Michelob Ultra family includes four beers: Michelob Ultra, the classic light lager; Michelob Ultra Pure Gold, made from organic grains; Amber Max, a gluten-reduced light beer with a richer taste; and Michelob Ultra Infusions, with added fruit flavors. In 2021, Michelob Ultra expanded their family with the launch of Michelob Ultra Hard Seltzer.

The classic collection includes the following flavors:

• Black Cherry
• Mango Apricot
• Blueberry Watermelon
• Strawberry Guava
• Watermelon Strawberry
• Spicy Pineapple

The signature collection includes the following flavors:

• Cucumber Lime
• Watermelon Strawberry
• Spicy Pineapple
• Grapefruit Melon

The Michelob Ultra brand has always been associated with an active and athletic lifestyle, and the launch of their hard seltzer line reinforces this image. With its low-calorie and low-carb profile, Michelob Ultra Hard Seltzer appeals to those who want to enjoy a drink without compromising their health and fitness goals. The brand's marketing campaigns, featuring athletes like Lance Armstrong and Kerri Walsh Jennings, further emphasize the alignment between the product and a healthy, active lifestyle.

Michelob Ultra Organic

Michelob Ultra Pure Gold was launched in 2018 as the first nationally available USDA-certified organic beer. It is brewed with renewable energy, using 100% solar power, which aligns with the brand's commitment to sustainability and preserving natural resources.

The Michelob Ultra family currently includes four beers: the original Michelob Ultra, Michelob Ultra Pure Gold, Michelob Ultra Infusions with added fruit flavours, and the gluten-reduced Amber Max, which offers a richer taste.

Michelob Ultra has strategically targeted health-conscious, fitness-oriented consumers, and its marketing campaigns have featured athletes such as Lance Armstrong and Kerri Walsh Jennings. The brand has also sponsored sporting events like the World Surf League and running marathons.

The success of Michelob Ultra and its organic variant can be attributed to their ability to cater to consumers' desires for healthier options without compromising on taste. With its low-calorie and low-carb profile, Michelob Ultra Organic has established itself as a popular choice within the Michelob Ultra family.

Frequently asked questions