What's The Difference Between Ascendant Beer And Pints?

Ascendant Beer Company, formerly known as Pints Brewing Company, is a micro craft beer company located in Portland's Old Town neighborhood. After six years in business, Pints Brewing Company rebranded itself as Ascendant Beer Company in 2018. The company shifted its focus from English-style beers to a more diverse range of small-batch and experimental beers. The rebrand also included a change in the coffee shop's name, which is now known as the Ascendant Coffee Company. Despite the changes, the company continues to be led by the same award-winning brewing team, including German-trained Brewmaster Alan Taylor and Head Brewer Noah Palmer.

Pints Brewing rebrands as Ascendant Beer Company

Pints Brewing, a brewery in the Old Town neighbourhood of Portland, Oregon, has rebranded as Ascendant Beer Company. The name change comes after six years in business and will see the company shift its focus from English-style brewing to a more contemporary American brewery.

The brewery was originally conceived as an English-style brewery, focusing on British ales and an intimate pub experience. However, as the Pints brew staff expanded and the beers brewed on-site continued to evolve, the company felt that the name and concept were better suited to the taproom than the overall direction of the brewery.

The new brand, Ascendant Beer Company, emphasises the company's growth and desire to showcase the creative energy of its award-winning brewing team. The team behind the brand, including German-trained Brewmaster Alan Taylor and Head Brewer Noah Palmer, remains the same.

With the rebranding, Ascendant Beer Company will also introduce a new lineup of beers, including a refreshed core series and rotating and seasonal beers. The emphasis will be on small-batch and experimental brewing, taking full advantage of their 3.5-barrel brewhouse to create exciting and interesting beers for the Portland market.

In addition to the brewery name change, the weekday morning coffee shop will now be known as Ascendant Coffee Company, continuing its operations from Monday to Friday.

The shift in focus from British-American beers to American beers

PINTS Brewing Company, a British-American-style brewery, has rebranded itself as Ascendant Beer Company. The shift in focus from British-American beers to American beers is not unusual. In fact, British beers have been taking cues from American beers for some time.

In 2015, an article in All About Beer Magazine noted that most London breweries were making versions of what Americans would understand to be American beer: strongish beers made with not-always-detectable malts and lots of American hops. The article also noted that even back in 2011, London's Kernel Brewery was making ales indistinguishable from those made in the US.

The shift towards American-style beers is not limited to London. Dozens of new, small British breweries make American-style beers, and many also make beers that gesture to the older ale tradition.

The shift away from British-style ales may be due to the longer shelf life of lager styles, which are more profitable for large-scale manufacturing and shipping. The hops in lager have preservative qualities, while non-hopped local ales of the time quickly turned sour and were a perceived risk to drink.

The change in coffee shop name to Ascendant Coffee Company

After six successful years as PINTS Brewing Company, the Portland-based brewery has rebranded as Ascendant Beer Company. The name isn't the only thing that's changing; the weekday morning coffee shop will now be known as Ascendant Coffee Company.

The coffee shop's hours of operation will remain the same: open from 7 am to 11:30 am, Monday through Friday. The new name reflects the evolution of the coffee shop, which was previously called PINTS Everyday Coffee and operated as a small-batch craft coffee cafe.

The decision to rebrand the coffee shop, along with the brewery, is part of a strategic shift in focus. Originally conceived as an English-style brewery with a pub atmosphere, PINTS Brewing Company has transformed into a growing, dynamic brewery with an expanded brew staff and a diverse range of beers. The new brand identity, Ascendant Beer Company, better represents the direction the company is heading in, emphasizing small-batch and experimental beers.

The coffee shop's new name, Ascendant Coffee Company, aligns with this refreshed image, signaling a break from the traditional and a step towards innovation. It remains to be seen whether any other changes will be implemented within the coffee shop, but the new name certainly suggests a desire to ascend to new heights in the world of coffee, just as the brewery aspires to do with its beers.

The new location in Old Town/Chinatown, Portland

After six years in operation, Pints Brewing Company in Portland's Old Town/Chinatown neighbourhood has rebranded as the Ascendant Beer Company. The new location in Old Town/Chinatown, Portland, continues to be led by German-trained Brewmaster Alan Taylor and Head Brewer Noah Palmer, who joined the team earlier in 2018.

The original Pints Brewing Company opened in 2012 under head brewer Zach Beckwith, focusing on classic British-American beer styles. Over the years, Pints evolved under the watchful eye of Brewmaster Alan Taylor, who co-founded the sister-brewery Zoiglhaus in 2015. The rebranding to Ascendant Beer Company reflects a shift towards a more contemporary American brewery, with staples like IPAs, Reds, and Porters.

The team at Ascendant Beer Company is excited to create a refreshed core lineup of beers, complimented by rotating and seasonal offerings. The emphasis is on small-batch and experimental beers, taking full advantage of their 3.5-barrel brewhouse to produce exciting and interesting beers for the Portland beer market. The grand reopening beers included a range of IPAs, Reds, and Porters, with seasonals like Helles Lager and Bavarian-style Hefeweizen.

The Ascendant Beer Company's new location in Old Town/Chinatown, Portland, is open Wednesday through Friday from 4 pm to 9 pm, with varying hours on the weekends.

The new core lineup of beers, including IPAs, Reds, and Porters

PINTS Brewing Company, located in Portland's Old Town neighborhood, rebranded itself as Ascendant Beer Company in 2018. The new brand shifted its focus to become a more contemporary American brewery, with brewpub staples like IPAs, Reds, and Porters.

IPAs, or India Pale Ales, have become increasingly popular since the 2010s, with a quarter of the top 20 beers on Beer Advocate's list being IPAs. They are known for their high hops content, which gives them a signature bitterness, but they can also have nuances that range from citrusy to herbaceous and even evergreen. Some popular IPAs include the Magnolia Brewing Co. Proving Ground IPA, the Interboro Premiere IPA, and the Russian River Pliny The Elder.

Red ales, sometimes called Irish reds, are known for their malty, caramel-like sweetness and reddish hue. They often have a subtle bitterness and a smooth, full-bodied flavor. An example of a popular red ale is the Rip Saw Red by Zoiglhaus Brewing.

Porters are dark beers that are similar to stouts but typically have a less intense roasted flavor and a lower alcohol content. They are characterized by flavors of chocolate, coffee, and dark malt, and can range from sweet to dry. A well-known porter is the Team Lift Porter by Ascendant Beer Company, which has a rich Munich malt-forward flavor.

The new core lineup of beers at Ascendant Beer Company reflects these styles, showcasing a range of IPAs, Reds, and Porters that offer varied and exciting options for beer enthusiasts.

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