Hawaii's Favorite Beer: A 5-0 Investigation

The 2010 reboot of the classic series Hawaii Five-O saw Steve McGarrett, the head of the Five-0 Task Force, drinking the Longboard brew by Kona Brewing Co. This product placement led to a 60% increase in beer sales for the company in the fourth quarter of 2010.

Steve McGarrett's character drinks Kona Brewing Co. beer

Steve McGarrett, the alpha male character in Hawaii Five-0, is often seen drinking Kona Brewing Co. beer. In fact, he has been heard asking for the company's signature "Longboard" brew in several episodes. This product placement has had a significant impact on the company's sales, with a 60% increase in beer sales in the fourth quarter of 2010.

Kona Brewing Co. is a popular brewery in Hawaii, known for its handcrafted Hawaiian ales and lagers. Their beers are featured in many episodes of the show, and it has helped to boost their sales and exposure. The company's president, Mattson Davis, attributed the increase in sales to the show, stating that it added 10,000 barrels of beer to their sales in the fourth quarter and the beginning of the first quarter.

The show Hawaii Five-0 is set in Hawaii and features a fictional special police major crimes task force operating at the behest of the governor of the state. The series ran from 2010 to 2020 and was a reboot of the original series, which aired from 1968 to 1980. The modern take on the classic show was well-received by fans and critics alike.

The character of Steve McGarrett is a United States Navy SEAL Lieutenant Commander who heads the Hawaii Five-0 Task Force. He is a decorated former Navy SEAL and the son of retired HPD Sergeant John McGarrett, whose murder is the premise of the show. McGarrett recruits a diverse team to join the task force, including Detective-Sergeant Danny "Danno" Williams, ex-HPD Detective-Lieutenant Chin Ho Kelly, and rookie HPD officer Kono Kalakaua.

The show's economic impact extended beyond just Kona Brewing Co., with many local businesses and tourist attractions also benefiting from increased sales and visitors. The positive effect on the state's economy was dubbed the "Five-O Effect."

Hawaii Five-0's positive economic impact on local businesses

The CBS series Hawaii Five-0 has had a positive economic impact on local businesses in Hawaii. The show, which first aired in September 2010, has become a huge fan favorite and has put the spotlight on several local businesses and tourist attractions.

One notable example is the Battleship Missouri Memorial, which served as the backdrop for a pivotal scene in the pilot episode and has appeared in the show's opening credits. Since then, the memorial has experienced a significant increase in visitors, with a record year in 2010 partly attributed to the exposure from the show.

Another beneficiary of the "Five-0 Effect" is Waiola Shave Ice, a shop that has been featured in the show and is run by Jerry Lee, who calculates an additional 20% in shave ice sales and a 30% increase in t-shirt sales since his business was mentioned.

Perhaps the most prominent example of the show's impact is Kona Brewing Co., which has seen a boost in sales due to the lead character Steve McGarett's affinity for their beer. In the fourth quarter of 2020, the company saw a 60% increase in beer sales, adding an estimated 10,000 barrels to their sales.

The show has also had a broader impact on Hawaii's economy, with tourists flocking to the state to experience the sunny beaches and blue skies they see on screen. This has resulted in increased tourism and a positive economic ripple effect for the entire state.

The "Five-0 Effect" showcases the power of media exposure and how it can transform local businesses and even entire regions into sought-after destinations, contributing to the economic growth and development of the featured areas.

The show's fictional special police major crimes task force

The fictional special police major crimes task force in the CBS police procedural series Hawaii Five-0 is known as the Hawaii Five-0 Task Force. It is a small, specialized unit within the Hawaii Department of Public Safety, created by the Governor of Hawaii to address the state's escalating crime, corruption, and murder, as well as any terrorist threats. The task force has jurisdiction across the entire state and answers solely to the governor, who grants them full authority and resources.

The team is led by Lieutenant Commander Steve McGarrett, a former Navy SEAL, who returned to Hawaii to bury his murdered father, retired HPD Sergeant John McGarrett. McGarrett recruits Honolulu Police Department Detective-Sergeant Danny "Danno" Williams as his partner and de facto second-in-command. The team also includes ex-HPD Detective-Lieutenant Chin Ho Kelly, who was trained by John McGarrett, and his cousin, rookie HPD officer Kono Kalakaua. The task force later adds Department of Homeland Security Special Agent Lori Weston, medical examiner Dr. Max Bergman, HPD SWAT commander Captain Lou Grover, and Special Consultant Jerry Ortega to their ranks.

The Hawaii Five-0 Task Force tackles a range of crimes, from terrorism and kidnapping to robbery and murder. They have solved cold cases and gained immense popularity for their successes. However, their achievements also attract the attention of crime boss Wo Fat, who becomes a formidable adversary.

The show, which aired from 2010 to 2020, received praise for its modern take on the original 1968–1980 series, "Hawaii Five-O." It is part of the "Lenkov-verse," sharing a fictional universe with other police shows created by Peter M. Lenkov, including "MacGyver" and "Magnum P.I."

The original series aired from 1968-1980

The original series of *Hawaii Five-O* aired from 1968 to 1980. It was a police procedural drama that centred around a fictional special police major crimes task force operating on behalf of the governor of Hawaii. The show was so popular that it was rebooted in 2010, airing on CBS and lasting for ten seasons.

The original series was produced by CBS and was set and filmed in Hawaii. It followed a small, specialised task force with full immunity and means, answering only to the governor of Hawaii. The team, led by United States Navy SEAL Lieutenant Commander Steve McGarrett, had no restrictions and could investigate crimes ranging from terrorism to kidnapping and robbery.

The show's title refers to Hawaii becoming the 50th state to join the union in 1959. The original series used the letter "O" in its title, while the reboot uses a zero.

The original series is remembered for its iconic theme song, composed by Morton Stevens, and the catchphrase, "Book 'em, Danno". The car driven by the original Steve McGarrett, a 1974 Mercury Marquis, became synonymous with the show. The car was later used in the reboot, said to have belonged to Steve McGarrett's father, John.

The original *Hawaii Five-O* series was so influential that it inspired a feature film by Warner Bros. and multiple attempts to reboot the series, including an unaired pilot in 1996. The show's impact extended beyond the screen, with its economic impact on the state of Hawaii being dubbed "The Five-O Effect". Local businesses featured on the show saw a boost in sales and tourism, with fans inspired to visit the islands after viewing the series.

The reboot was produced by K/O Paper Products and 101st Street Television

The 2010 reboot of the classic series *Hawaii Five-O* was produced by K/O Paper Products and 101st Street Television, initially in association with CBS Television Studios. The show was a reboot of the original series that aired from 1968 to 1980, also on CBS.

The reboot was well-received by fans and critics alike, with its intense drama and amazing cast. It followed the adventures of the new cast and crew, including Scott Caan and Alex O'Loughlin as the alpha male leads, who played Danny Williams and Steve McGarrett, respectively. The show also starred Daniel Dae Kim and Grace Park, who played Chin Ho Kelly and Kono Kalakaua.

The show benefited the local economy, with several local businesses experiencing increased sales after being featured in episodes. For example, Waiola Shave Ice saw a 20% increase in sales, while Kona Brewing Company experienced a 60% boost in beer sales after their "Longboard" brew was featured as McGarrett's favourite drink.

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