Beer is a popular drink choice for many, including the cast of the show *Seal Team*. In one instance, the characters were seen drinking Budweiser. However, it is important to note that the use of real alcohol products on television is restricted due to regulations. As a result, prop beer designs or non-alcoholic alternatives are often used. In reality, Navy SEALs have been known to enjoy a drink, and some have even ventured into the brewing industry. For example, the Coronado Brewing Company collaborated with Navy frogmen to create Frog's Breath IPA, and the Armed Forces Brewing Company features a former SEAL Team 6 operator as its spokesperson.
Characteristics | Values |
---|---|
Beer name | Frog's Breath IPA |
Beer type | India Pale Ale |
ABV | 6.5% |
Flavor | Citrus, with hints of lime, orange, and lemon |
Brewery | Coronado Brewing Company |
Creators | Andy Rieckhoff and anonymous active-duty Navy SEAL |
Beer in Season 2 | Budweiser |
What You'll Learn
A prop beer design is used on the show
The beer used as a prop on the show is designed to look like it could be a real brand, but isn't, so the show doesn't have to pay license fees to use a real brand. This is a common practice in media and is done to avoid licensing fees. For example, in the video game Payday 2, the guns are called "Chimano's" instead of Glocks, and the motorcycles are called "David Harleyson" instead of Harley Davidson.
The beer used on the show has been referred to as "Liberty Anthem" and appears to be a reference to Pabst Blue Ribbon, with its red, blue, and silver colour scheme. Another commenter on Reddit noted that the beer used in season 2 of the show was Budweiser.
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The beer is likely non-alcoholic
It is likely that the beer featured on the show 'Seal Team' is non-alcoholic. This is because networks don't permit real alcohol products to be shown due to FCC regulations about showing such products to children.
The beer featured on the show is probably a prop beer design that was mocked up so that the show doesn't have to pay companies fees to feature their beer. If a production wanted to use a "real" beer, the company that brews the beer would be offered a product placement opportunity. That means the brewer would supply the product at no charge, even if the bottles were filled with coloured water.
There are small beer makers who make non-alcoholic fizzy beers for productions, and this could be the case for 'Seal Team'. The beer is called 'Liberty Anthem' and is likely a reference to Pabst Blue Ribbon. It is also possible that the prop team buys actual beers, removes the labels, and puts their own labels on the bottles.
In reality, there are several beers associated with Navy SEALs. For example, a Navy SEAL instructor and a Navy SEAL collaborated with the Coronado Brewing Company to create 'Frog's Breath IPA', which is now available in bottles and on draft. Additionally, the Navy SEAL who shot Bin Laden has promoted a new brewing company called Armed Forces Brewing Company, which sells an IPA called 'Special Hops'.
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The beer is also probably a mock-up of a real brand
It is likely that the beer featured in the show *Seal Team* is a mock-up of a real brand. This is a common practice in film and television production, where prop designers create fake beer labels to avoid licensing fees and legal issues associated with displaying real alcohol products. The use of mock-up beer brands also allows for greater flexibility in the narrative and avoids potential issues with syndication.
In the case of *Seal Team*, the beer brand featured in the show may be inspired by real-life beer brands associated with the Navy SEALs or the military in general. For example, the Coronado Brewing Company collaborated with Navy SEALs to create "Frog's Breath IPA", named after the team's background as frogmen. Additionally, the Armed Forces Brewing Company, which features a former SEAL Team operator as its spokesperson, offers an IPA called "Special Hops." These real-life connections between beer and the military may have influenced the prop design choices in *Seal Team*, resulting in a mock-up beer brand that resembles or references actual beer brands associated with the Navy SEALs.
The prop beer in *Seal Team* is likely designed to look like a generic beer brand that could be a real brand without incurring licensing fees. This allows the show to maintain a sense of realism without the legal and financial complexities of featuring an actual beer brand. The prop team may have created custom labels for the beer bottles or cans, or they may have used real beer containers and modified the labels to create the mock-up brand.
The use of a mock-up beer brand in *Seal Team* also allows the show to maintain a level of creative control and avoid potential brand partnerships that could influence the narrative or limit their options in terms of syndication and distribution. By creating their own fictional beer brand, the show can control the placement and usage of the product without being tied to a specific company or brand.
While the beer brand in *Seal Team* may be inspired by real-life military or Navy SEAL-associated beer brands, the show likely opted for a mock-up brand to navigate the complexities of product placement, licensing, and legal restrictions associated with depicting alcohol in television productions. This allows the show to maintain a sense of realism while also retaining creative control over the narrative and avoiding potential brand partnerships that could influence the content or distribution of the show.
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The Armed Forces Brewing Company is endorsed by a former SEAL Team 6 operator
The Armed Forces Brewing Company has an unlikely but powerful endorsement from former SEAL Team 6 operator Rob O'Neill, the Navy SEAL who shot Osama Bin Laden. O'Neill has appeared in an advertisement for the company's 'Special Hops' IPA, which has been described as "bland" and "negligible in flavour". Despite the less-than-glowing reviews, O'Neill's endorsement of the beer is clear: "this beer is for everybody to drink. It’s not some pretentious asshole beer for some slackster or coffee-house misanthrope".
The beer is marketed as an "all-American" drink, with the slogan "liberty deserves a great beer". The cans feature a fireteam of wetsuit-clad men, backed by a shield, with the text "SPECIAL HOPS" and the Seawolf Brewing logo. The beer is brewed and canned by the New Realm Brewing Company, Virginia Beach, VA, a hip craft brewery that O'Neill derides in his commercial.
The Armed Forces Brewing Company is a sub-brand of Seawolf Brewery, which in turn doesn't brew its own beer. Instead, it contracts a hip craft brewery to make the beer to sell under the guise of being a beer for people who are anti-hipster. The company's website focuses on attracting investors, advertising the "$19 billion in spending power... untapped market where we can dominate" of the veteran consumer base.
The beer itself is a slightly hazy, pale gold liquid with a solid head and a bouquet that's reminiscent of Honey Nut Cheerios, with a slight hint of hops. It has a malt backbone and very little complexity to the flavour. Despite the website advertising "flavours of citrus, peach, and mango", these flavours are overpowered by the malt.
While the marketing strategy and flavour of the beer may be questionable, the company has succeeded in gaining the endorsement of a former SEAL Team 6 operator and creating a beer that will certainly get people talking.
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Frog's Breath IPA was created by two Navy SEALs
Frogs Breath IPA was created by two Navy SEALs, one of whom is an instructor named Andy Rieckhoff. The other Navy SEAL is unnamed as he is active-duty and chose not to make his name public. The pair had been homebrewing for years and decided to enter the American Home Brewers' Association's Pro Am competition. This competition requires that entries be composed of a mix of amateur and professional brewers, so the SEALs approached the Coronado Brewing Company (CBC) to fine-tune their recipe. The beer was so popular with customers that CBC continued brewing it, and it became part of their Crown Series of fine beers. The name "Frog's Breath" is a reference to the brewers' backgrounds as Navy SEALs. The beer has a bright citrus flavor derived from Centennial and Summit hops, as well as a blend of citrus peel—lime, orange, and lemon. With an ABV of 6.5%, it is a more "session-able" IPA.
CBC has a history of collaborating with the next generation of brewers, and such collaborations are not uncommon in the craft beer industry. Kyle Chapman, the general manager of CBC, commented on the creativity and experimentation in the industry, with brewers pushing the envelope and trying new ingredients.
Another example of a Navy SEAL getting involved in the brewing industry is Rob O'Neill, the SEAL credited with shooting Bin Laden. O'Neill has been promoting the Armed Forces Brewing Company and its 'Special Hops' IPA. The marketing for this beer emphasizes its all-American nature, with a focus on targeting a particular audience. The can features a fireteam of wetsuit-clad men and an eagle holding a scroll that says "ethos." The beer itself has been described as underwhelming, with a bland and slightly tangy flavor that fades quickly. Despite the marketing and limited release, the taste does not stand out, especially in a market that is already oversaturated with IPAs.
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Frequently asked questions
It is unclear what beer they drink on Seal Team as there are no brand names visible on the bottles or cans. It is likely to be a prop beer with a mocked-up design to avoid licensing fees and legal issues.
Yes, the Coronado Brewing Company collaborated with two Navy SEALs to create Frog's Breath IPA. It is available in 22oz bottles and on draft at the Coronado Brewing Company.
Yes, former SEAL Team 6 operator Rob O'Neill, who is widely credited with shooting Osama Bin Laden, is the spokesperson for the Armed Forces Brewing Company's 'Special Hops' IPA.