The cast of It's Always Sunny in Philadelphia are often shown drinking beer, and the show has had a product placement deal with Coors for several seasons. However, the cast members are not actually drinking beer on set during every take. Instead, they mostly use prop beers, and sometimes fill their bottles or cans with soda or sparkling water. In one instance, the cast put the labels on regular cans of water. In another, they used fake beer from the brand Heisler, which is TV's favourite fake beer.
Characteristics | Values |
---|---|
Number of beers consumed by Wade Boggs on a cross-country flight | 70 |
Beer brand in the Wade Boggs episode | Coors Light |
Beer brand in the Christian cruise episode | Assorted fake colourful brands |
Beer brand in Season 3, Episode 3 | Moosehead Lager |
Beer brand in the episode where Mac is under the bar on a walkie talkie with Frank | Miller High Life |
Beer brand in the episode where Mac and Charlie Die Part 2 | Shiner Bock |
Beer brand in the episode where the gang is talking about ass blasting | Coors Light |
Beer brand in the episode where the gang is talking about ass blasting | Fake beer |
Beer brand in the episode where the gang is talking about ass blasting | Brockman |
Beer brand in the episode where Mac and Charlie join a cult | Oddside Ales |
Beer brand in the episode where the gang is quarantined | Coors |
Beer brand in the episode where the gang is quarantined | Heisler |
The Gang Beats Boggs
In the episode "The Gang Beats Boggs" of It's Always Sunny in Philadelphia, the gang attempts to beat Wade Boggs' record of drinking 70 beers on a single cross-country flight. While the specific beer they drink is not mentioned, it is implied to be a light beer. Additionally, a beer called "The Gang Beats Boggs" by Twin Elephant Brewing Company may be related to the episode.
The episode, which is the first of the show's tenth season, aired on January 14, 2015. In it, Mac acts as Commissioner to keep the gang focused on the record, while Dee gets an early start. Frank and Dennis engage in a side bet to see who can join the Mile High Club first, with Frank attempting to drug a college student and Dennis describing his "suitable candidate" in the style of Benedict Cumberbatch's Sherlock Holmes.
As the episode progresses, Frank passes out after 19 beers, and Dennis ends up with a score of 21. Dee passes out at 29 beers but takes some "uppers" to get back in the game. She later takes to the PA system and gets the entire gang cut off from drinking. Mac, who has brought 100 extra beers in his luggage, retrieves them from the cargo hold, and Dee and Charlie make a final push to beat Boggs' record.
At LAX, Charlie and Dee are tied at 70 beers each. They each chug one more beer, and Dee passes out on the luggage carousel. Mac then tells Charlie he must bat 3/10, and they head to a baseball diamond where Charlie is declared the winner. The gang decides to catch a red eye back to Philadelphia after grabbing another beer, finding LA too gloomy.
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Coors sponsorship
The popular FX sitcom "It's Always Sunny in Philadelphia" has had a product placement deal with Coors for several seasons. The show's characters are frequently shown drinking Coors beers, and the bottles are often visible on screen. However, the cast members are not actually drinking beer on set during every take.
As with many other television shows that feature drinking, the "It's Always Sunny in Philadelphia" production team mostly uses prop beers. In an episode of the show's podcast, Charlie Day explained that the cast is usually shooting early in the morning and has to work for hours on different scenes before driving home, so no one wants to be drinking.
There have been a few exceptions to this no-drinking-on-set policy, including the last scenes before production wraps, during the performance of a live show, and during an outdoor night shoot. Day also recalled drinking beer with his grandmother in a scene where he was playing the piano with the Red Hat Ladies in Philadelphia.
In addition to Coors, other beer brands that have appeared on the show include Moosehead Lager, Shiner Bock, and Miller High Life.
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Fake beer brands
While the show has had a product placement deal with Coors for several seasons, the characters on *It's Always Sunny in Philadelphia* are often shown drinking fake beer. In later seasons, the show started using fake beer brands, such as a beer that looks like Coors Light in the Wade Boggs episode and an assortment of colourful brands in the Christian cruise episode.
One of the most popular fake beer brands on TV is Heisler, which has been described as "the Bud Light of fake beers" due to its on-screen ubiquity. It is one of 40 different custom fake beer labels created by Studio Graphics, the in-house graphics team at the Hollywood prop house Independent Studio Services. Heisler was created in the mid-to-late '90s and has since become a pop culture staple, with directors often asking for it by name and fans wanting to give it as gifts. Studio Graphics plans to copyright other fake brands in the future, but they started with Heisler because it has become so synonymous with what they do.
Other fake beer brands created by Studio Graphics include El Brazo, Cerveza Clara, and American Colonial. These brands can be seen in popular TV shows like Parks and Recreation, Shameless, and The Walking Dead.
In addition to fake beer brands, *It's Always Sunny in Philadelphia* also features unique cocktails and drinks, such as Fight Milk and Troll Toll, which add to the comedic and unrealistic nature of the show.
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Alcoholics
Alcoholism is a serious issue, and it's important to recognise the signs and seek help if you or someone you know is struggling with alcohol dependence. The characters in It's Always Sunny in Philadelphia are a good example of how alcohol can consume your life.
The show's main characters, Dennis, Charlie, Mac, Dee, and Frank, are often shown drinking beer at their bar, Paddy's Pub, and many episodes involve excessive drinking and partying. In one episode, "The Gang Beats Boggs", the gang even attempts to break a drinking record by consuming more than 70 beers on a cross-country flight. While this may seem like a funny premise for a sitcom, it's important to remember that these characters are portraying alcoholics.
In another episode, "The Gang Gets Quarantined", the gang's alcohol dependence is confirmed when they mistake their withdrawal symptoms for the flu but decide to simply "keep an eye on it" instead of seeking help. This is a classic example of the denial and lack of insight that often accompanies alcoholism.
It's Always Sunny in Philadelphia has a product placement deal with Coors, and the characters are often shown drinking from Coors bottles. However, the cast has revealed that they rarely drink actual beer on set, opting for water or soda instead, especially when multiple takes are required. This is a wise decision, as drinking large amounts of alcohol during filming could be dangerous and impair the actors' ability to perform.
While the show may make alcoholism seem funny or glamorous, it's important to remember that it is a serious condition that can have devastating consequences. If you or someone you know is struggling with alcohol dependence, there are many resources available to help, including support groups, therapy, and medical treatment. Recognising the problem is the first step towards getting help and improving your life.
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Prop beers
The cast of It's Always Sunny in Philadelphia are often shown drinking beer, and the show has had a product placement deal with Coors for several seasons. However, the cast does not drink actual beer on set. Instead, they use prop beers, which are usually filled with non-alcoholic beer, soda, or sparkling water.
In one instance, the cast put the labels on regular cans of water so they could do multiple takes without getting sick. This is especially important for a show like It's Always Sunny, where the cast spends a big chunk of its time drinking on-screen.
The use of prop beers is common in television and film, and Heisler is one of the most popular fake beer brands used in Hollywood. It has been featured in various TV shows and movies, including It's Always Sunny in Philadelphia, True Detective, Stranger Things, and Brooklyn Nine-Nine.
The versatility of the Heisler label, with its bright red and gold trumpet vine design and blocky white lettering, makes it a popular choice for productions. It can be used in different settings and time periods, from a bar in Texas to one in New York, or from a show set in the present to one set in the '40s through '80s.
The use of prop beers allows actors to do multiple takes without getting intoxicated and ensures that the production team does not have to worry about the cast drinking excessively on set.
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Frequently asked questions
The show has a product placement deal with Coors, so the characters are often shown drinking bottles of this beer. However, the cast has been shown to drink non-alcoholic beer, soda, or sparkling water on set.
No, the cast is usually shooting early in the morning and has to work for hours on different scenes, so no one wants to drink.
In one episode, Charlie orders a rum and coke.