Bts Members' Favorite Beers: What They Drink And Why

K-pop supergroup BTS has a song called Dionysus, which is inspired by Greek mythology and is about drinking and having a good time. In 2021, the band also became the face of the Korean beer brand Kloud, signing a modelling contract with the company. BTS members have also endorsed other alcoholic beverages, with V partnering with Compose Coffee and Jung Kook with Godiva Golden Edition.

BTS endorses Korean beer Kloud

BTS, the K-pop juggernaut boy band, is the new face of the Korean beer brand Kloud. The South Korean maker of liquor, soft drinks, and tea, Lotte Chilsung Beverage, signed a modelling contract with the band in 2021. The group's first commercial for the brand was aired on Friday, April 16, 2021, a day after the partnership was announced.

The signing of BTS by Lotte Chilsung Beverage signals a new marketing war among the three major beer makers in Korea – Oriental Brewery, Hite Jinro, and Lotte. Of the three, Oriental Brewery, owned by Belgium-based AB InBev, holds a sizable lead with its Cass beer. Second-place Hite Jinro signed actor Gong Yoo as the face of its signature Tera beer.

BTS's song "Dionysus" also references alcohol, with lyrics such as "Just get drunk, like Dionysus / In one hand, a shot glass, and in the other hand, Thyrsus / Art flowing inside the transparent crystal cup / Art is alcohol too, I guess, if you drink it, you like it fool." The song is said to be a bop and a great party song, with Greek mythology-inspired lyrics.

BTS has endorsed a variety of products and services over the years, including electronics, jewellery, apparel, and food and beverage. The group has also been Seoul Tourism Ambassadors.

J-Hope's increased alcohol tolerance

J-Hope's alcohol tolerance has been a topic of discussion among BTS fans, with many expressing surprise at his increased drinking capacity. The rapper, dancer, and dance guru of BTS, whose real name is Jung Hoseok, has gone from being known as someone who could not handle alcohol to showing a higher tolerance for it.

In the past, J-Hope himself admitted that he and fellow member V were the members of BTS who could not handle their alcohol. V often chooses non-alcoholic beverages, while J-Hope's face would turn red from drinking just one can of beer. However, fans were shocked to discover that J-Hope's alcohol tolerance had significantly improved over the course of a year. During a chat with fans on Weverse, a fan commented on the noticeable increase in his alcohol tolerance, leaving J-Hope feeling a bit embarrassed.

J-Hope's improved alcohol tolerance has sparked a range of reactions from fans, with some expressing disbelief and feeling exposed, while others noted that he would no longer be considered an "alcohol weakling" in Korean society, where drinking is a prevalent aspect of the culture.

While J-Hope's drinking abilities may have increased, it is important to note that alcohol tolerance can vary based on various factors, and it is always essential to drink responsibly and in moderation.

RM, Jin, and Jungkook's alcohol preferences

RM, Jin, and Jungkook are all members of the K-pop boy band BTS. In April 2021, the group became the face of the Korean beer brand Kloud, signing a modelling contract with Lotte Chilsung Beverage, the South Korean maker of the beer. The financial details of the deal were not disclosed.

RM, born Kim Nam-joon, is one of the oldest members of BTS, and is known as the group's leader. He is often seen drinking alcohol on broadcasts, and has mentioned drinking soju, a Korean alcoholic beverage, and beer. RM has also been seen drinking a Korean rice wine called makgeolli, and has posted about it on BTS's Twitter account.

Jin, born Kim Seok-jin, is the oldest member of BTS. He has been seen drinking soju and beer, and has posted about soju on BTS's Twitter account. Jin has also mentioned that he likes to drink makgeolli and has posted about it on social media.

Jungkook, born Jeon Jung-kook, is the youngest member of BTS. He has mentioned that he likes to drink soju and beer, and has posted about both on social media. Jungkook has also been seen drinking makgeolli and has expressed a liking for it.

BTS' song Dionysus references drinking

BTS, the K-pop juggernaut boy band, has a song called "Dionysus", which references drinking and celebration. The song, released on April 12, 2019, is the seventh track on their sixth mini-album, "Map of the Soul: Persona", and the fifth track on their fourth studio album, "Map of the Soul: 7". The song celebrates shrugging off criticism from artists and the media, and is named after the Greek god of wine, grapes, parties, and ecstasy. Dionysus, the god, is also known for his unrestrained sexuality and being an outcast, a theme that resonates with BTS' persona of character and self-discovery.

The lyrics of "Dionysus" are filled with references to drinking and celebration. The song opens with "Drink it up, Shot glasses (sippin'), Link arms (tippin'), One shot". The chorus continues the theme with "Drink, drink, drink, drink up my glass ay, Everyone fall, fall, fall into this crazy artist, One drink (one shot), two drinks (two shots)". The pre-chorus acknowledges the pain of creation and the scolding of this era, with the singer talking to themselves and getting ready "fo the sho".

The song also has a Japanese version, featured on their fourth Japanese studio album, "MAP OF SOUL: 7 ~ THE JOURNEY ~", and as the first track on disc two of their fourth Japanese compilation album, "BTS, THE BEST".

While "Dionysus" is a clear reference to drinking and celebration, it is important to note that BTS also represents the Korean beer brand Kloud. The group signed a modelling contract with Lotte Chilsung Beverage, the maker of Kloud beer, in 2021.

BTS' other brand endorsements

In April 2021, BTS became the face of the Korean beer brand Kloud, with the group signing a modelling contract with Lotte Chilsung Beverage. This partnership signalled a new marketing war among the three major beer makers in Korea – Oriental Brewery, Hite Jinro, and Lotte.

BTS has also been involved with multiple other brand endorsements, including partnerships with McDonald's, Coca-Cola, and Snickers. In 2021, the group became brand ambassadors for McDonald's and launched a successful food collaboration, the "BTS Meal". The same year, BTS also partnered with Samsung to promote their next line of phones, including the Galaxy Z Flip4, and launched their BTS-themed Galaxy Buds. In addition, the group has endorsed products for Puma, Hyundai, and Louis Vuitton, among other brands.

BTS has also been brand ambassadors for their home country, South Korea. In 2017, they teamed up with Visit Seoul and released a song titled "With Seoul", expressing their love for their country's capital city. The partnership continued in 2018 with the "Live Seoul like I do" campaign, where each member showcased different activities that could be done when visiting the country.

The group has also been involved with organisations such as UNICEF, launching the "Love Myself" campaign in 2017 to help stop violence against children. This campaign raised over 4.5 billion Korean Won ($3.2 million USD) as of December 2021.

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