Yellowstone's Rip's Beer Of Choice: What's His Favorite Brew?

The TV show Yellowstone, starring Kevin Costner, is well-known for its product placements. One of the most notable examples is the frequent appearance of Coors beer, which can be spotted in the hands of characters and advertised on signs throughout the show's version of Montana. Specifically, the character Rip Wheeler is a dedicated consumer of Coors Banquet, also known as Yellow Jackets. This brand of beer serves as a tool for character development, as it matches Rip's personality as a cool, calm, and sometimes cruel individual.

Coors Banquet Beer is featured in season 3 of Yellowstone

The TV show Yellowstone, starring Kevin Costner, has been praised for its compelling storytelling and high ratings. However, it has also gained attention for its prominent product placements. One of the most notable examples is the frequent appearance of Coors Banquet Beer, especially in season 3.

Coors Banquet Beer, also known as Coors Golden Beer, has a rich history dating back to the 1800s. It was originally favoured by miners in Clear Creek Canyon, Colorado, and gained popularity for its flavour and accessibility thanks to distribution via the Colorado Central Railroad. The beer's connection to the American West and ranch culture aligns with the setting and themes of Yellowstone, making it a natural fit for the show.

In season 3, episode 1, titled "You're the Indian Now," viewers spotted yellow Coors Banquet Beer boxes in the bottom left corner of a scene. This subtle yet strategic placement caught the attention of fans and highlighted the brand's presence in the show.

The placement of Coors Banquet Beer in Yellowstone is part of a larger trend of product integration in the series. Other notable brands that have been featured include Carhartt, Ram Trucks, and Yeti coolers. While some viewers appreciate the authenticity these brands bring to the show's world, others have criticised the placements as overly prominent and distracting.

Whether you love it or hate it, product placement is a common strategy in television and film. In the case of Yellowstone, the inclusion of Coors Banquet Beer adds a layer of realism to the story, reflecting the cultural significance of certain brands in specific regions and lifestyles.

Coors Banquet Beer is Rip Wheeler's beer of choice

Coors Banquet Beer, also known as Coors Golden Beer, has a rich history that dates back to the 1870s when it was enjoyed by miners in Clear Creek Canyon, Colorado. The beer was readily available thanks to the Colorado Central Railroad, which distributed it from the Coors Brewery in Golden, Colorado. After Prohibition, the name was changed to Coors Banquet Beer to pay homage to the miners who had coined the nickname, "The Banquet Beer".

The beer has a reputation for its quality, as it was cold-filtered, unpasteurized, and contained no preservatives. For many years, it was only available west of the Mississippi River, and it was highly sought-after by celebrities and even smuggled on Air Force One. Coors Banquet Beer has also made its way into pop culture, with appearances in the 1977 film "Smokey and the Bandit" and endorsements by Mark Harmon in the 1980s.

In the TV show Yellowstone, Rip Wheeler is a fan of Coors Banquet Beer, and it often appears in scenes with him. This product placement is part of a larger trend on the show, which also prominently features brands like Ram Trucks, Carhartt, and Yeti. While some viewers may not notice the product placements, others have pointed them out as being over-the-top.

Despite the criticism, the placement of Coors Banquet Beer in Yellowstone contributes to its perception as a respected and desirable drink. It aligns the beer with the rugged, individualistic, and hard-working nature of Rip Wheeler and the world of ranch hands and rodeo workers depicted in the show.

Coors Banquet Beer is also known as Yellow Jacket

Coors Banquet Beer, as seen in the TV show Yellowstone, is also known as Yellow Jacket. This nickname for the beer has been around since the miners of Clear Creek Canyon in Colorado coined the phrase in the 19th century. The Rolling Stones were big fans of Yellow Jackets, and the beer even made an appearance in the 1977 film Smokey and the Bandit.

Yellowstone, starring Kevin Costner, is chock full of product placements, and Coors is one of the most prominent. Coors Banquet Beer can be spotted in the hands of characters and advertised on signs throughout the show's version of Montana. In fact, in the season 3 premiere, "You're the Indian Now," yellow Coors Banquet Beer boxes can be seen in the bottom left corner.

Coors Banquet Beer has a rich history that dates back to the 1870s when it was the beer of choice for miners in Colorado. The Colorado Central Railroad distributed the beer from the Coors Brewery in Golden, Colorado, to the miners in Clear Creek Canyon. After Prohibition, the name of the beer was changed from Coors Golden Beer to Coors Banquet Beer to pay homage to the miners who had coined the nickname "The Banquet Beer."

The term "Yellow Jacket" for Coors Banquet Beer may be a regional or old-school term. Some people have said they've only heard it called "Yellow Bellies" or "Banquets." However, others have said that "Yellow Jacket" is a common nickname for the beer, especially in rodeo or western bars.

So, whether you call it Coors Banquet Beer or Yellow Jacket, it's a beer with a long history and a dedicated following, as evidenced by its prominent placement in popular culture like the TV show Yellowstone.

Coors Banquet Beer is a common product placement in Yellowstone

For example, in Season 2, Episode 8, "Behind Us Only Grey" (2019), Coors beer cans and bottles can be spotted. Similarly, in Season 3, Episode 1, "You're the Indian Now" (2020), yellow Coors Banquet Beer boxes can be seen in the bottom left corner of the screen. The brand's presence in Yellowstone extends beyond just the beer itself. In the season 3 premiere, a rack of Carhartt hats, another product placement, is strategically placed next to a character, with Coors signage visible in the background.

The inclusion of Coors Banquet Beer in Yellowstone is an example of product placement, where brands pay to have their products featured in popular media to increase brand exposure and reach a wider audience. While product placement can sometimes be subtle, Yellowstone is known for its less-than-subtle approach, with certain brands having a noticeable presence throughout the show.

Coors Banquet Beer's appearance in Yellowstone is particularly notable as it contributes to the show's overall aesthetic and atmosphere. The brand's association with ranch hands and rodeo workers aligns with the world depicted in Yellowstone. However, some viewers have pointed out that the brand may not be the most accurate representation of the drinking preferences in Montana, where the show is set. According to some data sources, Rainier beer is the most searched-for beer in the state, while others anecdotally recall family members in Montana drinking Rainier.

Despite this discrepancy, Coors Banquet Beer remains a prominent fixture in Yellowstone, contributing to the show's overall ambiance and providing a talking point for viewers who notice the brand's frequent appearances.

Coors Banquet Beer was only available west of the Mississippi before 1981

The beer of choice for Rip Wheeler, the "most covetable character" on Yellowstone, is Coors Banquet Beer. This is a brand with a rich western heritage, having been brewed for almost 150 years.

Coors Banquet Beer, or "The Banquet Beer", was originally brewed for Colorado gold and silver miners to enjoy after a hard day's work. The name comes from the miners themselves, who would indulge in the beer during their "banquets" after long days in the mines.

The beer was only available west of the Mississippi before 1981 due to the fact that it was unpasteurized and had to be kept cold. It was not economically viable to transport the beer over long distances, and so it was only distributed to states where the brewery could ensure the beer would stay cold during shipping. This limited availability created a mystique around the beer in the 1970s, with people crossing the Mississippi simply to get their hands on some. The beer even achieved national prominence and a cult status, with celebrities such as Paul Newman, Tom Waits, and President Gerald Ford known to be fans.

The cult status of Coors Banquet Beer was further cemented by its starring role in the 1977 film Smokey and the Bandit, which revolved around an illegal shipment of the beer from Texas to Georgia.

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