Jason Kelce's Beer Choice For Tonight's Game

Jason Kelce, the former Philadelphia Eagles center, sparked controversy among fans after he was filmed drinking beer during a Kansas City Chiefs game. While some criticized his behavior as a disgusting endorsement of alcoholism, others defended his choice of celebration and cheered him on. The type of beer Kelce was consuming also sparked interest, with some speculating about potential sponsorship deals. This incident occurred during a divisional playoff game against the Buffalo Bills, where Kelce was supporting his brother, Travis Kelce, and celebrating his touchdown.

Jason Kelce's beer of choice during the Kansas City Chiefs' playoff game

Jason Kelce was spotted drinking beer during the Kansas City Chiefs' playoff game against the Buffalo Bills on January 21, 2024. The game took place at Highmark Stadium in New York, with Kelce in attendance to support his brother, Travis Kelce, who plays for the Chiefs.

While the specific brand of beer Kelce was drinking is not definitively known, there has been much speculation on the topic. Some sources and fans claimed it was Bud Light, as the can appeared to have "Bud Light" written on it in white letters. This was seemingly confirmed by the Bud Light brand's comment, "Can confirm," on a Twitter thread discussing Kelce's beverage choice.

However, others suggested that Kelce was drinking Labatt Blue Light, a Canadian brand. This speculation was based on a separate video posted by the Kansas City Chiefs' official Twitter account, which showed Kelce celebrating with a different beer in his hand. According to a CNBC Sports Business Producer, Kelce's visible consumption of these beers resulted in significant free advertising for both Bud Light and Labatt Blue.

The discussion around Kelce's beer choice was part of a larger conversation about his enthusiastic and shirtless celebrations during the game, which included drinking beers and celebrating with fans. While some fans criticized Kelce for what they perceived as a promotion of alcoholism, others defended his behavior and celebrated his enjoyment of the game.

Kelce brothers' entrepreneurial venture into beer

The Kelce brothers, Jason and Travis, are no strangers to success both on and off the football field. With Super Bowl appearances and wins under their belts, the duo has also ventured into podcasting, brand deals, and even prepared foods. So, when they announced their foray into the alcohol industry, it came as no surprise to their fans.

In June 2024, the brothers became "significant owners and operators" of Garage Beer, a small-batch brewing company based in Columbus, Ohio. The choice to invest in a beer company was a natural fit for the brothers, who are known for their love of the occasional drink, with Travis' drunken rendition of "Friends in Low Places" at the Kansas City Chiefs Super Bowl parade and Jason's beer-chugging celebrations going viral.

Garage Beer, launched in 2023, offers a classic light lager and a lime-flavored beer, both with 95 calories, three grams of carbs, and a 4% ABV. The brand has experienced rapid growth, and as of 2024, it is sold in over a dozen states, including Ohio, Kentucky, Tennessee, and Indiana, with plans to expand further.

The Kelces' decision to invest in Garage Beer is influenced by their ties to Ohio, having been born and raised in Cleveland and playing college football at the University of Cincinnati. They are also known for their charitable endeavours, such as hosting the "New Heights" Beer Bowl charity event benefiting the Eagles Autism Foundation.

While active NFL players are restricted from promoting alcohol, the brothers are allowed to invest in the industry. With Travis still an active player, it is expected that the recently retired Jason will take on a more prominent role in promoting Garage Beer.

The Kelce brothers' involvement in Garage Beer extends beyond mere investment, as they plan to be involved in all aspects of the business, including brewing, distribution, sales, and marketing. With their celebrity power and love for beer, they aim to build stronger communities and bring people together, one beer at a time.

Fans' reactions to Kelce's beer choice

Fan reactions to Jason Kelce's beer choice were mixed. While some were happy to see him enjoying himself, others called him out for ""promoting alcoholism". Some fans also questioned whether his choice of beer was part of a sponsorship deal, as he appeared to be deliberately displaying the brand name.

Some viewers were simply curious about the brand of beer Kelce was drinking, with some speculating it was Bud Light, while others suggested it was Labatt Blue Light.

One fan took to Twitter to express their disapproval of Kelce's behaviour, calling it a "disgusting endorsement of alcoholism" and suggesting that it could influence young children to start drinking. Another fan agreed, calling Kelce's actions "promoting alcoholism" and wondering if his behaviour was appropriate.

However, other fans defended Kelce, with one commenting, "Praise to Jason Kelce!" and another calling him "the real hero".

In addition to the debate over his choice of beverage, Kelce's celebration style also drew attention, with his brother, Travis Kelce, roasting him for throwing "full beers" into the crowd, which he considered dangerous and "might as well be assault".

Despite the mixed reactions, Kelce's antics generated significant free advertising for the beer brand, with one source estimating it to be worth hundreds of thousands of dollars in publicity.

Kelce's drinking during Monday Night Football

Jason Kelce, former Philadelphia Eagles center, has been spotted drinking beer at several Monday Night Football games. In January 2024, Kelce was seen drinking beer shirtless in a viral video during the Kansas City Chiefs' playoff game against the Buffalo Bills. While some fans criticized him for "promoting alcoholism", others defended his choice of celebration. Kelce was also seen drinking beer at a tailgate before the game, where he drank from a bowling ball.

During a Monday Night Football game in September 2024, Kelce denied being drunk while dancing and throwing beers into the crowd before the Eagles' game against the Atlanta Falcons. On his podcast, "New Heights", Kelce's younger brother, Travis, questioned his sobriety, suggesting he had been "on an up-and-down roller coaster of being in and out of being drunk." However, Jason insisted he had "zero beers" and only threw full beers into the crowd.

The Kelce brothers are known for their love of beer and have even invested in a beer company called Garage Beer. They are the primary investors and have significant ownership in the company. Jason has been seen wearing Garage Beer merchandise, and a video of him doing a shirtless car wash with Garage Beer drew 3.4 million views on social media.

Kelce's drinking at a tailgate party

Jason Kelce, the former Philadelphia Eagles center, is known for his exuberant celebrations, often going shirtless while drinking beer and cheering on his younger brother Travis Kelce, a star player for the Kansas City Chiefs. At a tailgate party, the Kelces would be the life of the gathering, with Jason's antics providing entertainment for all.

Jason, a longtime Eagles veteran, has been at the center of retirement buzz following Philadelphia's playoff loss. However, he has not let that dampen his spirits, and a tailgate party with the Kelces is sure to be a lively affair. Imagine the scene: the aroma of grilled burgers and hot dogs fills the air, and the sound of lively music and laughter echoes across the parking lot. The Kelces arrive, and immediately a buzz goes through the crowd. Travis, always friendly, greets fans and poses for photos, while Jason, ever the prankster, is already cracking jokes and doing his famous dance moves.

As the party progresses, the brothers join in a drinking game with the fans, and Jason, ever the competitor, is determined to show off his chugging skills. He grabs a can of beer, likely his preferred Bud Light, and with a shout of encouragement from the crowd, he downs it in record time. The fans go wild, cheering and high-fiving the Kelce brothers. Travis, always one to support his brother, then challenges Jason to a drinking contest, and the two brothers face off, with Jason ultimately proving his prowess and emerging victorious.

The party continues, with the Kelces leading the chants and toasts, celebrating their love for the game and the fans. Jason, always one to push the limits, then surprises everyone by drinking beer from a bowling ball, a stunt that has become his signature. The fans are in awe, and the party reaches new heights of revelry. The Kelces are the ultimate tailgate companions, blending seamlessly into the crowd and ensuring that everyone has a memorable time.

As the sun sets and the party winds down, the fans are left with unforgettable memories of the Kelces' hospitality and camaraderie. The brothers, always grateful for the support, thank everyone for coming and bid them farewell, leaving the party-goers with stories to tell for years to come.

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