If you're throwing a party, you'll need plenty of drinks to go around. But how far are you willing to go to make sure your guests don't go thirsty? Pabst Blue Ribbon is betting that someone out there is willing to go to extreme lengths, with the release of the '1844 Pack', a beer case containing (you guessed it) 1,844 beers. Standing at 4 feet tall and 3.5 feet wide, this behemoth of a beer box is sure to be a conversation starter at any gathering. But if you're planning on polishing off this mega-case in one sitting, you might want to invite a sizable crowd to help you out!
Characteristics | Values |
---|---|
Brand | Pabst Blue Ribbon |
Name | 1844 Pack |
Number of Beers | 1844 |
Types of Beer | Original, Easy (light lager), Extra |
Price | $849.99 |
Price per Beer | $0.46 |
Height | 4 feet |
Width | 3.5 feet |
What You'll Learn
Pabst Blue Ribbon's '1844 Pack'
Pabst Blue Ribbon, the beer of choice for hipsters, skiers, skaters, snowboarders, college kids, and those seeking an affordable way to get drunk, debuted the '1844 Pack' in July 2022 to commemorate the company's founding year. The pack, which stands at 4 feet tall and 3.5 feet wide, contains 1,844 beers and retails for $849.99, or $0.46 per beer.
Pabst Blue Ribbon (PBR) Director of National Accounts Lee Dixon explained the reasoning behind the supersized pack:
> "The idea is that the 1844-pack creates an event wherever it's located. We want people to stop and shoot photos of it and tell their friends about it. Hopefully, it stops people in their tracks and gets them to grab our beer. We wanted to do this around the 4th of July, the biggest beer holiday of the year, because who wouldn't want to show up with a picture of an [1844] pack to a party?"
The 1844-pack is more than just a conversation starter, though. With 76 cases of beer, it's also a great way to stock up for parties or large gatherings. And at just $0.46 per beer, it's a bargain that's hard to beat.
The 1844-pack was initially released in limited quantities, with only 250 cases available in select locations across the country. However, due to its popularity, some have called for PBR to bring it back and make it available in stores nationwide. So, if you're looking to get your hands on the world's biggest case of beer, keep an eye out for restocks or new releases from PBR.
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PBR's 99-pack
If you're looking for a huge case of beer, look no further than Pabst Blue Ribbon's (PBR) 99-pack. Debuting in 2019, the 99-pack contains three different types of beer: Original, Easy (a light lager), and Extra (which has a higher ABV than the original). The 99-pack typically costs around $175, which is a bargain when you consider you're getting almost 100 beers!
The 99-pack is not just a marketing gimmick; it's a response to consumer demand for larger packs. In 2022, PBR released a limited run of 1776-packs to selected partners, claiming it to be the biggest beer package ever. The public loved it, and PBR decided to go even bigger.
And bigger they went. In July 2022, PBR released the '1844 Pack', the world's largest case of beer. The pack, measuring 4 feet tall by 3.5 feet wide, contains 1,844 beers and sells for $849.99, or just $0.46 per beer! The pack was released to commemorate PBR's founding year of 1844. According to PBR's Director of National Accounts, Lee Dixon, the idea behind the mega-case is to create an event wherever it's located and get people talking about PBR.
So, if you're in the market for a massive case of beer, keep your eyes peeled for PBR's 99-pack or, if you're feeling adventurous, try tracking down the elusive 1844-pack!
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Denver's Declaration Brewing Co.'s 420 Freedom Pack
If you're looking for a colossal case of beer, look no further than Denvers Declaration Brewing Co.'s 420 Freedom Pack. This mega-pack boasts 17 and a half cases of beer, adding up to 420 cans. That's right, you'll need to enlist three of your friends to help carry this behemoth out of the store. And if you're thinking of attempting to drink it all in one sitting, you might want to gather a small crowd to help you polish it off!
The 420 Freedom Pack features Declaration Brewing Co.'s signature beers, including their Impure Penelope Armstrong American IPA, Hardtack Copper Ale, and Purloined Pearl Pale Ale. With a mix of IPAs, pale ales, and amber ales, there's something for everyone in this colossal pack. And at 1,872 fluid ounces of IPA and copper ale, along with 1,296 fluid ounces of pale ale, you'll have more than enough to keep the party going.
The brewery released this monster pack on April 20th, tying in with one of Colorado's most celebrated days. Declaration Brewing Co.'s Chief Instigating Officer and 420 Freedom Pack mastermind, Mike Blandford, said, "Our package is so big, all the other brewers will be jealous!". And he's not wrong—this pack is truly gargantuan. One Preamble Taphouse customer exclaimed, "It's freakishly huge!".
If you're up for the challenge of tackling the 420 Freedom Pack, you can find it at two locations in the Denver area: Winter Park Wine & Spirits and the Preamble Taphouse by Declaration Brewing. So, clear out your fridge, grab some friends, and get ready for an unforgettable beer-fuelled adventure with the Denvers Declaration Brewing Co.s 420 Freedom Pack!
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PBR's 1776-beer carton
Pabst Blue Ribbon (PBR) is known for its creative and humorous marketing of its beer cases. In 2019, the company released a 99-pack of beer, which was about seven feet long. This was followed by the debut of the world's largest case of beer, the PBR '1844 Pack', in July 2022. Measuring 4 feet tall by 3.5 feet wide, the pack contained 1,844 beers, commemorating the Pabst founding year.
However, before the release of the '1844 Pack', PBR had unveiled an even more massive beer carton, the "1776-Pack". Launched on June 29, 2021, the carton contained 1,776 red, white, and blue cans of beer, equivalent to 74 24-packs or over 10.5 kegs. The number 1776 was chosen not only for its historical significance as the year of America's independence but also because it is divisible by the number of cans in a standard case of beer, which is 24.
The PBR 1776-Pack was an Independence Day-themed promotion, with only four of these massive cartons produced and delivered by flatbed to four carefully selected partners: Igloo Coolers, The Nine Club, comedian Ali Macofsky, and the band Hot Mulligan. These partners were chosen to appeal to diverse audiences and consumer segments valued by the PBR brand. For instance, The Nine Club's skateboarding podcast and Hot Mulligan's music connected with PBR's association with fringe sports and live music.
The carton's tagline read, "This is the Original Past Blue Ribbon 1776 Pack. It can hold 1776 Pabst Blue Ribbon beers and infinite amounts of freedom. You're welcome, America." Nick Reely, PBR's VP of marketing, commented, "We figured the best way to honor the year America claimed its independence was to make a box that held that many beers — 1,776. It's the least we could do. Actually, 1,776 is the most we could do because 1,777 seemed excessive."
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Sam's Club's 30-pack of domestic beer
Sam's Club is the place to go if you're throwing a party and need to stock up on beer. They have a wide selection of domestic, imported, and craft beers, so you can find the perfect brew to suit your taste.
One of their most popular options is the 30-pack of domestic beer. This is a great choice if you're looking for a lighter option to serve at your gathering. It's also very convenient, as you can order everything you need for your party online and then pick it up from your nearest Sam's Club location, saving you time and the hassle of waiting in line.
In addition to their 30-pack of domestic beer, Sam's Club also offers a variety of other beer options to suit different tastes and preferences. You can find Budweiser, Bud Light, Coors, and Miller Genuine Draft for those who prefer domestic beers. For those who fancy something imported, there's Amsel Light, Newcastle Brown Ale, and Pilsner Urquell. And if you're into craft beers, Sam's Club has got you covered too, with options like Sierra Nevada Summerfest and beers with subtle citrus flavours.
So, if you're looking for the biggest case of beer you can buy, Sam's Club's 30-pack of domestic beer is a great option. It's perfect for parties, gatherings, and celebrations, and with their convenient ordering and pickup options, you can focus on enjoying time with your friends and family.
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Frequently asked questions
The biggest case of beer available is the PBR '1844 Pack' which contains 1,844 beers.
The PBR '1844 Pack' costs $849.99, or $0.46 per beer.
The PBR '1844 Pack' was released in 250 cases across the US, so there might be one or two cases left in a liquor store near you.
Yes, PBR also offers a 99-can case filled with three different types of beer: Original, Easy (a light lager), and Extra (which contains more ABV than the original). Denver's Declaration Brewing Co. also released the 420 Freedom Pack, which consists of 17 1/2 cases of beer.