Bally Short Boy Beer: Where To Buy?

Bally Sports' 'Short Boy' beer cans are available for purchase in Kansas City, Detroit, K.C., Milwaukee, Tampa, and Miami. The 8.4-ounce beer cans are a nod to Major League Baseball's introduction of the pitch clock, which has resulted in shorter games. The beer is a collaboration between Bally Sports and five breweries in their Bally Sports+ markets: Dog & Pony Show Brewing in Oak Park, MI (Detroit), City Barrel Brewing in Kansas City, MO, Company Brewing in Milwaukee, WI, Cigar City Brewing in Tampa, FL, and Tripping Animals Brewing in Miami, FL. The Short Boy Summer commercials feature Hall of Famer Randy Johnson and offer a shorter price for the Bally Sports+ streaming service.

Bally Short Boy beer cans are available in Kansas City

If you're a beer lover in Kansas City, you're in for a treat! Bally Short Boy beer cans are now available for purchase in your area. This unique beer offering is the result of a collaboration between Bally Sports and a local Kansas City brewery, City Barrel Brewery.

The Bally Short Boy beer cans were first introduced through a creative Bally Sports Kansas City campaign featuring Hall of Famer Randy Johnson. The "Short Boy Summer" commercials cleverly played on Major League Baseball's recent introduction of the pitch clock, which led to shorter games during the season. In the spirit of shorter games calling for shorter beers, Bally Sports introduced the Short Boy beer cans as a fun and innovative way to engage with Royals fans.

The beer cans featured in the commercial are not just a prop – they are real and available for purchase! These 8.4-ounce cans are a unique size, perfect for those looking for a smaller serving. The beer inside is a delicious wheat ale, crafted by the talented team at City Barrel Brewery. The brewery was chosen for its distinct brand style and ability to create a custom product that aligned with the Bally Sports brand.

You can find the Bally Short Boy beer cans at your local retailers in Kansas City. They are sold in six-packs for a reasonable price of $6.99. So, whether you're a Royals fan looking to show your support or simply a beer enthusiast looking to try something new, make sure to get your hands on these exclusive Bally Short Boy beer cans. Cheers to that!

The beer is a collaboration between Bally Sports and City Barrel Brewing Company

The Bally Sports 'Short Boy' beer cans are the result of a collaboration between Bally Sports and the City Barrel Brewing Company. The beer is an American Pale Wheat with subtle hints of Citra hops. The collaboration between the two companies came about as part of Bally Sports' new advertising campaign, which pays tribute to the MLB pitch clock and the shorter games it brings about. The smaller 8.4-ounce cans are designed to be the perfect size to enjoy during a speedier ball game.

The campaign, created by creative agency R&R Partners, features Baseball Hall of Famer Randy Johnson and is an homage to 1970s beer ads. Bally Sports partnered with five breweries in their Bally Sports+ markets to produce the beer, including City Barrel Brewing Company in Kansas City. The network worked closely with the brewery to create a custom product, with City Barrel co-owner Joe Giammanco commenting on how Bally Sports was understanding of the logistics and challenges involved in creating a new product.

The 'Short Boy' beer is available for purchase in Kansas City, where it can be found in 6-packs for $6.99. The City Barrel Brewing Company is located in Kansas City, Missouri, and is one of the five breweries that Bally Sports collaborated with to produce the beer. The other four breweries are located in Detroit, Milwaukee, Tampa, and Miami—all cities where Bally Sports has MLB streaming rights to teams.

The collaboration between Bally Sports and City Barrel Brewing Company is a unique partnership that brings together a major sports network and a local brewery. The result is a fun and innovative product that captures the attention of consumers and offers a unique drinking experience. The smaller can size and lower price point make it a convenient and affordable option for fans to enjoy during baseball games.

The beer is sold in 8.4-ounce cans

Bally Sports' 'Short Boy' beer is sold in 8.4-ounce cans. The beer is a product of a collaboration between Bally Sports and five breweries in the Bally Sports+ markets. The breweries are located in Detroit, Kansas City, Milwaukee, Tampa, and Miami. The 8.4-ounce serving size is a nod to Major League Baseball's introduction of the pitch clock, which has resulted in shorter games. The smaller can size is perfect for today's speedier ball games.

The beer is called "Short Boy Summer", and its launch was accompanied by a commercial featuring Hall of Famer Randy Johnson. The commercial was inspired by classic beer ads from the 1970s, with stunning scenic vistas, ice-cold beers, and random majestic animals. The commercial also featured an ear-wormy and era-appropriate jingle.

The five breweries that partnered with Bally Sports to create the beer are Dog & Pony Show Brewing in Oak Park, Michigan; City Barrel Brewing in Kansas City, Missouri; Company Brewing in Milwaukee, Wisconsin; Cigar City Brewing in Tampa, Florida; and Tripping Animals Brewing in Miami, Florida. Each of these breweries is located in a city where Bally has MLB streaming rights to teams.

The beer is available at five breweries in Detroit, K.C., Milwaukee, Tampa, and Miami

Bally Sports' 'Short Boy' beer cans are available at five breweries in Detroit, Kansas City (K.C.), Milwaukee, Tampa, and Miami. The 8.4-ounce cans are a nod to Major League Baseball's introduction of the pitch clock, which has led to shorter games. Bally Sports partnered with a different brewery in each of these cities to create the beer for their "Short Boy Summer" campaign. The breweries included in this collaboration are Dog & Pony Show Brewing in Detroit, City Barrel Brewing in Kansas City, Company Brewing in Milwaukee, Cigar City Brewing in Tampa, and Tripping Animals Brewing in Miami. Each brewery contributed to the custom product, ensuring its success in the 8 oz Short Boy can format.

The campaign, created by R&R Partners, features an appearance from Baseball Hall of Famer Randy Johnson and draws inspiration from classic 1970s beer ads. The creative strategy behind the campaign aims to "recoding people's understanding" of the Bally Sports brand. The partnership between Bally Sports and the selected breweries considered each brewery's brand style and ability to execute a custom product.

The Short Boy beer is not just a prop in the Bally Sports ad; it is a real product available for purchase at the aforementioned breweries. The campaign and the unique size of the beer cans have generated buzz and attracted attention from consumers. The collaboration between Bally Sports and local breweries is a unique approach to marketing, allowing the brand to connect with fans in a novel way and offer a tangible product that enhances their brand experience.

The Short Boy beer cans have become a talking point, with their stubby design and playful nod to the shorter baseball games. The smaller can size is perfect for a refreshing drink during the speedier ball games, offering a unique drinking experience for baseball enthusiasts. The collaboration with local breweries and the limited-edition nature of the Short Boy beer add to the exclusivity and appeal of the product.

The ad campaign for the beer was created by R&R Partners

Bally Sports' 'Short Boy' beer cans are available for purchase in Kansas City, where the beer is brewed by City Barrel Brewery. The beer features in a Bally Sports KC commercial, with baseball legend Randy Johnson, that promotes the Bally Sports+ streaming service.

One of R&R Partners' most notable campaigns is "What Happens Here, Stays Here," created for the Las Vegas Convention and Visitors Authority (LVCVA). The campaign, which debuted in 2003, became an instant cultural phenomenon, referenced by pop culture staples such as Saturday Night Live and The Tonight Show. The phrase also inspired several films, including What Happens in Vegas and The Hangover series. The campaign emphasised the emotional connection that visitors have with the Las Vegas brand, conveying a sense of excitement and mystique.

R&R Partners has continued to create successful campaigns, such as "Vegas Changes Everything" and "Vegas Strong & Vegas Stronger," for the LVCVA, showcasing their ability to craft compelling stories that resonate with audiences and shape cultural conversations. The firm's full-service capabilities and passion for storytelling have established them as a leading force in the advertising industry.

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