Three Horses Beer, also known as THB, is a popular pale lager that has been brewed in Madagascar since 1958. It is the highest-selling beer in the country and is considered emblematic of Madagascar. While THB is widely available in Madagascar and exported to markets such as France, Reunion Island, Comoros, and Mayotte, it does not appear to be sold in the USA. However, there is another beverage called 3 Horses, which is a non-alcoholic malt drink produced in Germany with a rich brewing heritage dating back to 1628 in the Netherlands. This brand is known for its unique maltiness and high standards, and while it is not explicitly mentioned whether it is available in the USA, their website indicates interest in listing their beers in new markets.
Characteristics | Values |
---|---|
Brand Name | Three Horses Beer (THB) |
Type of Beverage | Beer, Pale Lager, Non-alcoholic malt beverage |
Place of Brewing | Madagascar, Germany, Netherlands |
Brewing Company | Star Breweries of Madagascar, United Dutch Breweries |
Availability | Madagascar, France, Reunion Island, Comoros, Mayotte |
Awards | Gold Medal at the International Beverage Competitions in Vienna (1980), Gold Medal at the Monde Sélection de Bruxelles (2004, 2012, 2016), Silver Medal at the Monde Sélection de Bruxelles (2010, 2015) |
Flavours | Classic, Strawberry, Apple, Pomegranate, THB Pilsener, THB Fresh, THB Special, THB Lite |
Packaging | Bottles (330 ml, 33 cl, 50 cl, 65 cl), Cans (330 ml, 500 ml) |
What You'll Learn
- Three Horses Beer (THB) is a non-alcoholic malt beer brewed in Madagascar since 1958
- THB is the highest-selling beer in Madagascar and is exported to France, Reunion Island, Comoros, and Mayotte
- Horses is a non-alcoholic malt beverage produced in Germany with a rich Dutch brewing heritage
- The 3 Horses brand has a range of flavours and is interested in listing its beers in new markets
- THB is not available in the USA, but 3 Horses offers a non-alcoholic alternative with a similar heritage
Three Horses Beer (THB) is a non-alcoholic malt beer brewed in Madagascar since 1958
Three Horses Beer, also known as THB, is a non-alcoholic malt beer that has been brewed in Madagascar since 1958. It is the highest-selling beer in the country and is considered emblematic of Madagascar and its culture. THB is produced by Star Breweries, which was established in 1953 by the French company Rochefortaise. The original brewery is located in Antsirabe, a city with a history of horse breeding, which inspired the beer's name and logo featuring three horses. The second brewery is in the northern city of Antsiranana.
THB is made from local ingredients, including barley, corn, and hops, with the barley and corn sourced from the highlands around Fianarantsoa and the hops from the south around Toliara. The brewing process involves heating water and mixing it with barley malt and corn to create a mash, which is then heated, filtered, boiled with hops, and fermented with yeast. THB is available in several variants, each with a unique taste and alcohol content.
The most common variant, THB Pilsener, has a light taste and an alcohol content of 5.4%two sizes of returnable brown bottles (33 and 65 centilitres) and 33 and 50 centilitre aluminium cans. THB Fresh is a shandy with less than 1% alcohol and a lemon taste, occasionally offered in other flavours such as mint, raspberry, and apple. THB Special contains 6.2% alcohol, while THB Lite is a low-alcohol beer with 1% alcohol.
THB has earned international recognition for its quality and taste, winning multiple awards at the Monde Sélection de Bruxelles (International Beverage Competition in Brussels, Belgium). The brand is deeply embedded in Malagasy culture and identity, regularly sponsoring local musicians, sporting events, and festivals. Its longstanding slogan, "Soa Ny Fiarahantsika," translates to "The Pleasure of Being Together," reflecting the cultural value of Fihavanana Malagasy, which emphasizes brotherhood and friendship.
While THB is widely available in Madagascar and exported to markets such as France, Reunion Island, Comoros, and Mayotte, it does not appear to be currently sold in the USA. However, there is a non-alcoholic malt beverage called 3 Horses, produced in Germany, with a rich Dutch brewing heritage dating back to 1628. This brand offers a range of refreshing flavours and is known for its unique maltiness and high standards.
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THB is the highest-selling beer in Madagascar and is exported to France, Reunion Island, Comoros, and Mayotte
Three Horses Beer, also known as THB, is a pale lager that has been brewed in Madagascar since 1958. THB is the highest-selling beer in Madagascar and is considered emblematic of the country and its culture. The beer is produced by Star Breweries and is available nationwide. It is also exported to several markets, including France, Reunion Island, Comoros, and Mayotte.
THB has a strong association with Madagascar and its culture and history. The name and logo, featuring three horses, were inspired by the Dutch beer brand "The Holland Beer" and the history of horse breeding in Antsirabe, where the original brewery is located. The beer's slogan, "Soa Ny Fiarahantsika," translates to "The Pleasure of Being Together," reflecting the cultural value of Fihavanana Malagasy, which emphasizes brotherhood and friendship.
THB has been brewed by Star Breweries since its inception in 1958. The beer is produced at two breweries in Madagascar: the first is located in Antsirabe, and the second is in the northern city of Antsiranana. The original brewery in Antsirabe was chosen due to the water's low mineral content, making it ideal for beer production. The ingredients used in THB, including barley, corn, and hops, are sourced locally from various regions in Madagascar.
Since 2005, THB has been exported to markets outside of Madagascar, including France, Reunion Island, Comoros, and Mayotte. These exports are packaged in aluminum cans, and the beer may be available at specialty beer traders in these locations. THB has gained international recognition and has won multiple awards at the Monde Sélection de Bruxelles, an international beverage competition in Brussels, Belgium.
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3 Horses is a non-alcoholic malt beverage produced in Germany with a rich Dutch brewing heritage
3 Horses is a non-alcoholic malt beverage with a rich history that dates back to the 17th century. Founded in 1628 in the Netherlands, the brand has a long-standing association with superior quality and craftsmanship. The name "3 Horses" is inspired by the neighbouring blacksmith's tavern, where people would enjoy a drink while waiting for their horses to be re-shoed. Over the centuries, 3 Horses has become an iconic brand, known for its unique maltiness and refreshing taste.
In 1886, 3 Horses took a significant step forward by constructing a new brewery with state-of-the-art facilities. This marked the beginning of their worldwide export journey as they became the first brand to produce non-alcoholic beverages at a large scale. The brand name was also changed to 3 Horses, making it more accessible and memorable for international markets. This non-alcoholic malt beverage has been a pioneer in its category, ensuring accessibility for a wide range of consumers.
Since 2007, 3 Horses malts have been brewed in Germany, combining the iconic Dutch brand with German production techniques. This fusion guarantees superior quality and a unique drinking experience. The brewing process involves the use of the finest barley and water from carefully selected sources, undergoing a precise process of mashing, lautering, and cooking. This results in a characteristically pronounced maltiness that sets 3 Horses apart.
The 3 Horses range offers a variety of refreshing flavours, all of which are non-alcoholic. From the distinctive original taste to innovative combinations like strawberry, apple, and pomegranate, 3 Horses provides a versatile drinking experience. The absence of alcohol makes it a versatile option for various occasions, catering to those who choose not to consume alcohol for health, religious, or personal reasons. With its commitment to quality and flavour, 3 Horses offers a sophisticated drinking experience, rooted in its rich Dutch brewing heritage.
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The 3 Horses brand has a range of flavours and is interested in listing its beers in new markets
The 3 Horses brand has a rich brewing heritage, dating back to 1628 in the Netherlands. Over the centuries, the brand has become synonymous with superior quality, unique maltiness, and high standards. Today, 3 Horses is an iconic Dutch brand, offering a range of refreshing flavours that are naturally brewed to perfection.
The brand's commitment to quality begins with the selection of the finest ingredients. The brew masters at 3 Horses use only the finest barley and water from carefully selected wells as the foundation for their non-alcoholic malt beverages. The state-of-the-art German production facilities further enhance the brewing process, ensuring strict quality control and unparalleled refreshment.
The 3 Horses range currently includes four delicious flavours:
- Classic: The original 3 Horses flavour delivers a refreshing taste with a unique maltiness.
- Strawberry: A berry-licious blend of malty flavours enhanced with the sweetness of fresh strawberries.
- Apple: The perfect balance of the malty refreshment of 3 Horses with the sour-sweet taste of apples.
- Pomegranate: An exotic combination of pomegranate and malt, creating a highly refreshing drink.
With its range of flavours and commitment to quality, 3 Horses is interested in listing its beers in new markets. The brand's non-alcoholic nature also makes it a versatile option for a wide range of consumers and occasions. Whether you're looking for a casual drink with friends or a designated driver option, 3 Horses provides a sophisticated drinking experience without the alcohol content.
If you are interested in listing our beers in your market, please don't hesitate to reach out and get in touch with us. We are committed to building and growing the 3 Horses brand in new markets and are open to discussions about potential partnerships. Cheers to new opportunities!
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THB is not available in the USA, but 3 Horses offers a non-alcoholic alternative with a similar heritage
Three Horses Beer, also known as THB, is a pale lager that has been brewed in Madagascar since 1958. It is the highest-selling beer in Madagascar and is considered emblematic of the country. While THB is widely available in Madagascar and exported to markets such as France, Reunion Island, Comoros, and Mayotte, it does not appear to be sold in the USA.
On the other hand, there is a non-alcoholic malt beverage called 3 Horses, which offers a refreshing alternative for those seeking a similar drinking experience without the alcohol content. 3 Horses has a rich brewing heritage, dating back to 1628 in the Netherlands, and is known for its unique maltiness and high standards. The brand was the first to produce non-alcoholic beverages at a large scale in 1886, demonstrating its long-standing commitment to creating non-alcoholic options.
The 3 Horses range includes several delicious and refreshing flavours, all of which are non-alcoholic. The brand uses only the finest barley and water from carefully selected sources, ensuring the highest quality and a superior taste. The brewing process involves mashing, lautering, and cooking, resulting in a characteristically pronounced maltiness. The absence of alcohol in 3 Horses beverages makes them accessible to a wider range of consumers, including those who choose not to drink alcohol for health, religious, or personal reasons.
While it is not explicitly mentioned whether 3 Horses is available in the USA, their website indicates an interest in listing their beers in new markets. Therefore, while THB may not be available in the USA, 3 Horses offers a non-alcoholic alternative with a similar heritage, showcasing centuries of craftsmanship and a dedication to quality and flavour.
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Frequently asked questions
Three Horse Beer, also known as THB, is a non-alcoholic malt beer brewed in Madagascar and does not appear to be sold in the USA. However, there is a non-alcoholic malt beverage with a similar name, 3 Horses, that is produced in Germany and may be available in the USA.
Three Horse Beer is widely available in Madagascar and is sold nationwide. It is the highest-selling beer in the country and can be found even in the smallest villages.
Since 2005, Three Horse Beer has been exported to markets such as France, Reunion Island, Comoros, and Mayotte. However, even in these locations, it may only be available from specialty beer traders.