Big Hurt Beer is a malt liquor with 7% ABV, brewed and canned for the Big Hurt Brewing Co. in Monroe, Wisconsin. It was launched in 2012 by former White Sox player Frank Thomas, who was a dabbler in business during his baseball career. The beer is no longer being produced by the brewery, but it was initially sold in Chicago and Las Vegas, with plans to expand to other markets. It was also available at Binny's store in Bloomingdale, IL, and Harry's on the Hill in Chicago.
Characteristics | Values |
---|---|
ABV | 7% |
Calories | ~160 |
Type of beer | Lager |
Company | Big Hurt Brewing Co. |
Company location | Monroe, WI |
Beer style | Malt liquor |
Beer colour | Clear yellow |
What You'll Learn
Big Hurt Beer is no longer brewed
Big Hurt Beer is no longer being produced by the Big Hurt Brewing Co. in Monroe, WI. The beer was described as a crisp, full-flavoured lager with 7% ABV. It was brewed to commemorate White Sox legend Frank Thomas.
Big Hurt Beer was previously available at various locations in the United States, including in Illinois, Wisconsin, California, Colorado, and New York. It could be purchased at stores such as Binny's in Bloomingdale, IL, and Harry's on the Hill in Chicago.
While the beer is no longer brewed, some people still have access to it, as evidenced by check-ins on Untappd.com as recently as February 2024. Those with older cans of Big Hurt Beer have described it as ""way too sweet" and "not a good beer".
Although Big Hurt Beer is no longer available, there may be similar alternatives available from other breweries. It is always worth exploring different options to find a new favourite that suits your taste preferences.
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It was produced by Big Hurt Brewing Co. in Monroe, WI
Big Hurt Beer was produced by the Big Hurt Brewing Co. in Monroe, Wisconsin. The beer was launched in 2012 by former White Sox player Frank Thomas, who teamed up with former Pabst Brewing Co. CEO Brian Kovalchuk and Monterey, California-based craft brewer and distributor Jeff Moses.
Big Hurt Beer is a malt liquor with a 7% ABV. It is described as a crisp, full-flavoured lager with a smooth taste. The beer was initially rolled out in Chicago and Las Vegas, with Thomas expressing his desire to eventually sell it at the White Sox home turf, the U.S. Cellular Field.
The beer was well-received by some drinkers, with one reviewer describing it as "not a bad beer" and another noting that it is "an average beer, being sold by a notable individual". However, other reviews were more mixed, with some finding the beer too sweet and others criticising its taste.
Big Hurt Beer was discontinued by the brewery, and it is currently not available at any nearby places listed on BeerMenus.
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It was a 7% ABV malt liquor
Big Hurt Beer is a 7% ABV malt liquor, which was first launched in 2012 by former White Sox player Frank Thomas. It was brewed and canned for the Big Hurt Brewing Co. in Monroe, Wisconsin. The beer is described as a "crisp, full-flavoured lager", with a smooth taste. It was designed by Jeff Moses, a craft brewer and distributor from Monterey, California.
Thomas promoted the beer in a Chicago bar, posing for photos with sample cans. He described the beer as "smooth" and "tasty", and said that it was a "great-tasting, sipping beer". He also emphasised that it was not a "harsh, heavy beer", and that it was easy to drink. Thomas was confident that the beer would be successful, predicting that fans would be able to toast his outfield statue with his beer.
Big Hurt Beer was initially rolled out in Chicago and Las Vegas, with Thomas choosing these markets to "expand not too crazy fast". However, it seems that the beer is no longer being produced by the brewery, as one source from February 2024 states.
The beer received mixed reviews, with some people describing it as "watery" and "sweet", while others found it to be "gag-inducing" and "way too sweet". However, some reviewers noted that it was "not a bad beer" and that it was "drinkable".
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It was sold in 24oz cans for 99 cents
Big Hurt Beer was sold in 24oz cans for 99 cents. That's a lot of beer for under a dollar! The beer was produced by the Big Hurt Brewing Company, based in California, United States. It was a malt liquor with a 7% ABV, and it was described as having a "touch of that gritty malt liquor bite".
The beer was named after former White Sox first baseman and designated hitter Frank Thomas, who became involved in the beer's production through Jeff Moses, a craft brewer and distributor from Monterey, California. Thomas was enthusiastic about the beer, saying, "Big Hurt Beer can hold its own... It's smooth, it's tasty, the females love it, just as much as the men. It's a great-tasting, sipping beer."
Big Hurt Beer was available in some local bars and retailers in Chicago and Las Vegas, where Thomas had a family home. It was also sold at Binny's store in Bloomingdale, IL, where a reviewer purchased it for 99 cents. The beer was canned for Big Hurt Brewing Co. in Monroe, WI.
While some reviewers found the beer too sweet, others described it as "not bad", "inoffensive", and "average". One reviewer even said they would drink it again. So, while it may not have been the greatest beer in the world, it certainly didn't live up to its name of inflicting a "big hurt"!
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It was created in collaboration with former Pabst Brewing Co. CEO Brian Kovalchuk and craft brewer Jeff Moses
Big Hurt Beer was created in collaboration with former Pabst Brewing Co. CEO Brian Kovalchuk and craft brewer Jeff Moses. The beer was created for former White Sox player Frank Thomas, who was looking to launch his own craft beer. Thomas' agent, Jackie Harris, knew Moses was developing beers and thought he would be a good fit for the project. Moses, a Sand City brewmaster, had previously worked in marketing and sales for English Ales of Marina and had also mastered the catalogue of regional craft beers and nice imports during his time as a distributor for Monterey Beverage Co.
Kovalchuk and Moses had worked together before, and Moses was confident that they had a good product on their hands. Thomas was also enthusiastic about the beer, saying, "Big Hurt Beer can hold its own... It's smooth, it's tasty, the females love it, just as much as the men. It's a great-tasting, sipping beer."
Big Hurt Beer is a 7% ABV lager brewed and canned for the Big Hurt Brewing Co. in Monroe, WI. It was initially launched in Chicago, where Thomas lived, and in Las Vegas, where he had a family home. The beer was also sold in Illinois, Nevada, Alabama, Tennessee, and Georgia, and was available in some BevMo! stores. However, it appears that the beer is no longer being produced, as one source from February 2024 mentions that it is no longer being made by the brewery.
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Frequently asked questions
Big Hurt Beer is no longer being produced by the Big Hurt Brewery. However, it was previously available in Chicago and Las Vegas, where Frank Thomas has a family home.
There are currently no nearby places listed on BeerMenus that have Big Hurt Beer in stock.
Big Hurt Beer has received mixed reviews. Some describe it as "an average beer" and "not a bad beer", while others have criticised its extremely sweet taste.
Big Hurt Beer is a malt liquor with a 7% ABV. It has been described as a crisp, full-flavoured lager.
Big Hurt Beer is named after former White Sox first baseman and designated hitter, Frank Thomas, whose nickname was "Big Hurt".