The Happy Ending Beer: Where To Buy?

Happy Ending is an Imperial Stout beer produced by the SweetWater Brewing Company, based in Atlanta, Georgia. The beer has an ABV of 8.8% to 9% and is available to buy seasonally from January to March. However, it has been criticized for its racist and sexist label, which features a box of tissues, the silhouette of a geisha, and a man with an O-face. As a result, some retailers have refused to stock the beer.

Happy Ending beer by SweetWater Brewing Co. is controversial due to its racist, sexist label

Happy Ending, an imperial stout by SweetWater Brewing Co., has been deemed controversial due to its label artwork, which some retailers and consumers have called racist and sexist. The beer label features a box of tissues, the silhouette of a geisha, and the face of a man appearing to reach a climax. The text on the bottle also includes suggestive phrases such as "sporting a huge dry hopped stiffy resulting in an explosive finish!".

The beer manager at Binny's Beverage Depot in Lincoln Park, Adam Vavrick, refused to stock the beer, calling the artwork "sexist, borderline racist." He was particularly concerned about the depiction of a female Asian sex worker and the implication of cleaning up ejaculate with tissues. Vavrick's decision sparked a larger conversation about sexism and racism in craft beer labeling, with some publications calling out breweries for their use of suggestive imagery and comments or objectification of women.

SweetWater founder Freddy Bensch defended the label, stating that it was intended as a harmless joke, and the brewery had never received complaints during the beer's 8-year run. However, Bensch acknowledged the concerns and stated that they would take corrective action. This incident highlights the ongoing debate surrounding the use of potentially offensive imagery and language in the craft beer industry, with some calling for breweries to be more thoughtful and inclusive in their marketing.

Despite the controversy, Happy Ending by SweetWater Brewing Co. remains available in various locations, although some retailers have chosen not to carry it due to the offensive label artwork.

The beer is available in Bucharest, Bucuresti, Romania

The Happy Ending beer you're likely looking for is the Happy Ending Imperial Stout by SweetWater Brewing Company, based in Atlanta, Georgia. This beer has been described as sexist and racist, with one Chicago retailer refusing to stock it due to its inappropriate label.

If you're specifically looking to purchase this beer in Bucharest, Bucuresti, Romania, there are a few options for craft beer bars and breweries in the city that may be worth trying. However, it is unclear if any of these locations will have Happy Ending in stock. Here is a list of places to try:

• Beer Station, Beer O'Clock, and Bere Si Bere Pub – These three craft beer bars are located next to each other on Strada Gabroveni, also known as Beer Street.
• Csikisor and Beraria Nenea Iancu – Two more traditional brewpubs with their own beers, located just one block away from the previous three bars on Strada Covaci.
• Artizan Beer – Located south of Park Unirii in the center of Bucharest, this shop has 21 taps and two full fridges of bottles, all featuring Romanian craft beer.
• Zeppelin Bar – The first pub in Bucharest to sell imported foreign craft beer. While the selection is now more limited, it wins for old-school, neighborhood charm.
• Hop Hooligans Taproom – Features a wide selection of experimental IPAs, sours, and stouts, as well as guest beers on tap. Located in a distant suburb of Bucharest, about a 10-minute walk from Zeppelin Bar.
• Ironic Taproom – A large taproom with fermentation tanks on display, located near Hop Hooligans.

It is also available in the US states of Georgia, Alabama, Florida, Illinois, New Jersey, Massachusetts, Nevada, and Colorado

Happy Ending beer is available in several US states, including Georgia, Alabama, Florida, Illinois, New Jersey, Massachusetts, Nevada, and Colorado. The beer is produced by the Atlanta-based SweetWater Brewing Co. and has generated some controversy due to its label, which has been deemed sexist and racist by some retailers and consumers.

In terms of availability within these states, it appears that the beer may be more readily found in Georgia, as it is the home state of the brewing company and has received ratings from several reviewers based in that state. However, it's important to note that beer availability can vary by season, with Happy Ending beer being listed as available from January to March.

While the beer has a presence in the states mentioned, it's always a good idea to check with local retailers or use online resources to locate specific establishments that carry the product. Beer distribution can vary, and not all stores may choose to stock this particular brand due to the controversial nature of its labelling.

Happy Ending beer has also made its way outside of the United States, with a source mentioning its availability in Bucharest, Romania. This suggests that the product may be available in other international markets as well.

Happy Ending is an Imperial Stout with an ABV of 8.8% to 9% and 60 IBUs

Happy Ending has been described as a "huge dry-hopped stiffy of a full-figured beer" with an explosive finish. It has a brown/black appearance with a tan nitro head and a frothy lace. The aroma is of chocolate and heavily roasted malt, with some tasters also noting peanut butter and milk chocolate. The taste is similar, with notes of chocolate, roasted malt, and a hint of treacle.

The SweetWater Brewing Company has faced some criticism for the name and label art of Happy Ending, which has been deemed sexist and racist by some retailers and consumers. Despite this, the beer has received mostly positive reviews, with an average rating of around 4 out of 5 stars.

The beer has been described as having notes of peanut butter, milk chocolate, and treacle

The Happy Ending Imperial Stout by SweetWater Brewing Company has been described as having notes of peanut butter and milk chocolate. One reviewer said that it had a "Brown/black appearance. Tan nitro head; frothy lace. Peanut butter & milk chocolate notes in the nose. Smooth, medium thick mouthfeel. Peanut butter & milk chocolate flavors; no booze heat. A drinkable Reese's Peanut Butter Cup; not subtle but enjoyable." Another review noted that the beer had "cascading aromas of roasted peanuts, dark chocolate, and coffee."

The beer has also been described as having notes of treacle. One reviewer noted that the beer had a "sharpness of treacle and Geritol along with coffee, smoke, baker's chocolate & a light mintiness."

Happy Ending Imperial Stout is a seasonal "Catch and Release" beer with 9.0% ABV and ~320 calories. It is available in select stores and online.

Please note that the beer has been criticized for its sexist and racist label, which features a box of tissues, the silhouette of a geisha, and a man appearing to have an orgasm.

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